MIS Reading Material 01

8/12/2019 MIS Reading Material 01

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McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.

Haag Cummings McCubbrey Third Edition

what businesses do

customer moment of value

role of IT

Aspects of the MIS Challenge





What do businesses do?

• serve customers

• serve each customer according to his

unique needs





informationinformation

technology

people

to serve each customer

Businesses must effectively use 3 key resources





What is the Customer Moment f !alue?

Providing service:

• When the customer wants it (time)

• Where the customer wants it (location)• How the customer wants it (form)

• In a manner guaranteed to satisfy the

customer (perfect delivery)





• Time at which the customers moment of value

occurs

• !ocation where the customers moment of value

occurs

• "orm in which the customers moment of value

occurs

"ole of I#$

%no&ing$





I' #' IS A S(# ) #*S #+A# ,"!I-($

#nowledge thru info

right people

right time

right information





I# perates in$

the new business environment





Characteristics of .e& Business

• globali$ation

• %ey resource: information

• e&commerce

• %nowledge wor%er computing


http://slidepdf.com/reader/full/mis-reading-material-01 9/29McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.


/*BA*I0A#I.

• products from all over

• foreign competition

– trade blocs

• 'TT

• *

• +"T




#nowledge is power and %nowledge comes from

information

todays economy:

wants driven

– need more info

– large databases

• data warehouses

Information 1 A %ey "esource




new business hori$on

(2Commerce

• hottest topic in business, today

• accelerated-enhanced by IT

• home shopping, ban%ing, etc.• /I

• competitive scanning

• distributing info to prospective customers




provides wor%ers with:

• technology

• technology power

• software

• information

• technology %nowledge

%no&ledge Worker Computing




What is Information #echnology?

• ny computer&based tool that

people use to wor% with

information and support the

information&processing needs of an

organi$ation.




What is the "ole of I# in Business?

• 0upports information& processing tas%s

• 0upports decision&ma%ing tas%s

• 0upports shared information 1

decentrali$ed computing

• 0upports innovation




Information2,rocessing #asks

• capturing information

• conveying information

• creating information

• cradling information

• communicating information




Supporting -ecision Making

• 2!TP

• 2!P




Shared Information -ecentrali4ed Computing

• access to all information by anyone

• through technology spread across theorgani$ation




Innovation

• do business in new ways

• create a competitive advantage




data information

Information 1 A .e& %ey Business "esource




)lo&s of Information

• up

• down

• hori$ontal

• out




• internal

– specific operational aspects

• e3ternal – outside environment

• ob4ective

– quantifiable description

• sub4ective

– attempt at description of un%nown

Information #ypes




Information2*iterate %no&ledge Worker

• requisite s%ills:

– define what information is needed

– %now how-where to get info

– understand what it means

– ma%e appropriate decisions – maintain ethical and legal standards

• %nowledge wor%ers outnumber others 5 to 6




(thics

• not laws

• personal interpretation

• how you want others to act toward you




Summary

• businesses use information, information technologyand people to serve customers

• information is a %ey resource in this wants driven

economy• IT wor%s within the new business environment to

convert information into %nowledge

• e&commerce is the hottest topic in business, today

• the information literate %nowledge wor%er is a sought&after commodity in the information age in which we alllive




Hardware

Information System

Software

Data

Procedures

Peopleware




1. Don’t Buy a Turnkey Operation

MORALE: Systems are much more likely to work if youdesign them yourself.

3. Don’t Spend All Your Money on HardwareMORALE: Spend more on new applications and

development.

5. Don’t Let Coputer Sale!en and "T Mana#er!

Make Coputer De$i!ion!MORALE: eware of the primrose path offered !y the

specialist.

DON’TS OF MIS DEV’T.




1. Don’t Try to "n!tall an M"S %it&out an MS


Assign a measure of performance to the M"S.

"f its o!#ective is to improve revenue collection

!y $% percent& determine whether it does this.

'ontrol

(o use an analogy& the organi)ation is the

anatomy of the company& and the M"S is the

nervous system.

Organi)e

(he company that has success in M"Sapplications is the company that plans for

M"S.

*lan

Management Info SystemManagement System




MORALE: uild an M"S on top of a management

system that includes the organi)ational

arrangements& structure& procedures for

ade+uate planning and control& clear

esta!lishment of o!#ectives& and all the other

manifestations of good organi)ation andmanagement.





1. Don’t 'all "n Lo(e %it& Your Sy!te

MORALE: "f the system does not work& scrap it

!efore losing more money.3. Don’t )ndere!tiate t&e Tie and

*+pen!e o, De(elopin# a Sy!te

MORALE: 'ost& time& and efficiency overrunsare !ad news. (he credi!ility of thecompany is at stake& to say nothing of cost.


MIS Reading Material 01

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