Mirror Upgrade WA-4

8/10/2019 Mirror Upgrade WA-4

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MIRROR UPGRADE8000 Coit Rd

Plano, TX 75024972-731-7686


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Mission Statement

To perform for our customers the highestlevel of quality upgrade services at fair

prices. To ensure the longevity of ourcompany through repeat and referralbusiness achieved by customersatisfaction in all areas includingtimeliness, attention to detail and

service-minded attitudes.


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MIRROR UPGRADE

Mirror Upgrade, LLC

- A Texas limited liability company

- Registered as a partnership in the State ofTexas

- Specializing in Ready to Install CustomerFrames

- 4 Employees

- Showroom, Website, Warehouse


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Our Team

Founded by Wajma Popal, Diana Martinez, andKiera Millet.

CEO: Ms. Popal has more than 10 years ofexperience in the custom framing industry.

VPof Sales: Ms. Martinez has extensiveknowledge in sales with 5 years experience.

Director of Marketing: Ms. Millet has worked withcompanies of all sizes and holds an MBA inMarketing.


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Our Product

Our mirror frames are specially treated towithstand moisture to ensure longevity of ourunique product.

Allows our customers an innovative andinexpensive way to update a dull room.

Hassle free and easy to install

vision


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Equipment

Equipment

Miter Saw Manual Joiner


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Industry Analysis

Residential: Due to the housing crash of 2009,residential home improvement industry has tripledin numbers. Because of skewed home values,homeowners are choosing home improvementprojects to update their homes rather thanpurchasing a new home.

Commercial: In the last 4 years, theres been a 20%

increase in the development of new multi-family

communities throughout Texas. In order for theolder communities to stay competitive, investmentin updating kitchens and bathrooms is necessary.


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Industry Analysis Cont.

Americans spent $130 billion on home renovations in 2013 alone.

3.1% increase

Largest increase since 2010


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Marketing Objectives

Establish relationships with key leaders inspecialty niche markets both locally andnationally.

Become Company of choice among thehotel chains.

Establish relationships with local referringmanagement and renovation companies.


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Marketing Strategies

(1) Partner with local and national apartmentand hotel chains to provide upgradingoptions.

(2) Build a brand known for offering innovative,inexpensive green product, quick turnaroundtime and excellent customer service for localand national farming partners.

(3) Secure new contracts by participating innational home improvement trade shows

(4) Leading supplier of patented molding

(5) Franchising within Texas


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Market Size & Data

Over 11,000 multi-family communitieswith more than 1.9 million units in Texas

1,100 + communities in DFW

10% market share = $2.2 million inrevenue


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Competitor & Our Advantage

Mirror Mate:

Foil overlay Heavy Not Ideal for Bathrooms Expensive Assembly required

Our Product:

Water resistant Light Weight (shipping) Whole Product Green Product Fully Customizable Product

Option


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Texas Home & Garden Show

National Apartment Association

Texas Apartment Association

Choice Hotels

Trade Shows


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Currently hold 3-4 year contracts with 5 nationalchains

Archstone Properties 73,995 unitsCamden Properties 66,997 unitsLincoln Properties 47,245 unitsGables Properties 38,000 unitsAmli Properties 25,192 units

Peruse franchising opportunities Wholesale of specialty molding to frame shops &

reno companies

Bus. Model & Repeat Customers


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Financing

80% of our sales will be generated fromsecuring mirror commercial contracts

10% will be generated from residentialservices

10% of sales will be from sales of our uniqueand patented moldings


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Income StatementFinancial Forecast

MIRROR UPGRADE

SUMMARY OF YEARS ONE THROUGH FIVE

2011 2012 2013 2014 2015

REVENUE

TOTAL REVENUES $200,000.00 $250,000.00 $315,000.00 $390,000.00 $160,070,250

COST OF GOODS SOLD $64,000.00 $89,000.00 $110,000.00 $110,000.00 $135,000.00

TOTAL OPERATING EXPENSES $98,000.00 $109,000.00 $125,000.00 $1165,000.00 $190,000.00

PROFIT / (LOSS) $38,000.00 $52,000.00 $80,000.00 $115,000.00 $175,000.00

MIRROR UPGARDE PARTNERS

Wajma (33.3%) $12,666.66 $17,333.33 $26,666.66 $38,333.33 $58,333.33

Diana (33.3%) $12,666.66 $17,333.33 $26,666.66 $38,333.33 $58,333.33

Kierra (33.3%) $12,666.66 $17,333.33 $26,666.66 $38,333.33 $58,333.33

Return on initial $60K investment

(33%) (14%) 33% 91% 291%


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Financial Forecast

* NOTE: The financial projections on this page and all other pages of this Business Plan/Executive Summary are not based upon and do not take into considerat ion the effects of current or future federal Income tax laws on the Partnership or

its partners. These financial projections are based on certain assumptions concerning potential utilization and reimbursement of the services, and the revenues, expenses, and cash flows therefrom. Moreover, the financial projections are based

upon certain assumptions re garding cost struct ure, inflation and other forward looking statements. The use of the term forward looking stat ements is within of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended.

These financial projections and the offering memorandum should be read in their entirety for an understand ing of the assumptions and rationa le underlying the projected financial statement contained herein. The assumptions upon which the

financial statements are based are only estimates, and there can be no assurance that such assumptions are or will be accurate, complete or correct, nor can they be relied upon as reflecting what the revenues, expenses and cash flow will

actually be. To the extent which actual operating results do not correspond to the assumptions upon which the financial pro jections are based, the benefits to the partners may be adversely affected and the variations cou ld be material. The

assumptions upon which the financial projections are based should be carefully reviewed by each pros pective investor and his, her or its financial advisor. Copying or further distribution witho ut the prior written consent of the managing

member of the Partnership is prohibited

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

$160,000,000

$180,000,000

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Sales

Cost of Goods

Operating Expenses

EBITDA


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Trade ShowTrade Show Booth


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Before & AfterBefore & After


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Before & After


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Before & After


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Trade Show Booth


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Before & After


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Before & After

Mirror Upgrade WA-4

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