Mio Macro Business Plan

rent lenses. anywhere.

(in Canada)

MEET JEREMY

Hi!

I am a

Nikon 70-200mm f/2.8

AF-S VR G IF EDAnd I cost…

$2099!(before tax)

low cost online lens rentals

offers

Ask

• $350,000

Growth

• 5 years

Exit

• 10x investment

so what?

How we make

$$$

3 streams

of revenue Member-ship Fees

50%Rentals

46%

Advertising4%

2012 projection: $2.4million

```

dolla

rs

# of rentals

Membership Rentals

savings

1 2 3 4 5 6 7 8 9 100

200

400

600

800

1000

1200

1400

member

snon -

members

costsShipping

45%

Salaries11%

Depreciation13%

Amortization1%

Marketing4%

Website Maintenance

13%

General and Admin

13%

2012 projection: $2 million

why choose • reliable

• low cost

• convenience

• community

?

Jeremy• 18 – 35 male/female

• dslr camera user

• < $50,000

• enthusiast

• weekend warrior

Market Size 1,123,000

560,000

434,000

43,000

Potential

Available Qualified AvailableTarget

Monthly Contest5%

Magazines20%

Banner Ads20%

SEO20%

PR Stunts35%Marketing

Efforts

Total Expenditures: $60,000

Market Penetration

2010 2011 2012

2.40%

5.20%

9.00%

Market Penetration

Competition

High Price

Low Price

Quality Service

Convenience

Beau Photo

Leo’s Camera

Flashpoint

RentaLens.com LensLenders.com

themanagement teamGabbyVP Cust. Relations

DanCFO

NatalieVP Marketing

KristinaCOO

FelixCEO

projections

2010 2011 2012

-$500,000

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

RevenueEBITDANet Income

900 2900 5400MembersMembersMembers

cash flow

Jan Feb Mar Apr May Jun Jul AugSep Oct NovDec

-$200,000

-$150,000

-$100,000

-$50,000

$0

$50,000

2010

Investment opportunity

$350,000return:

10x

milestones

• 2010 – positive cash flow• 2011 – positive net income• 2012 – 9% penetration• 2013 – sustained growth• 2014 – exit

end of presentation

thank you

Questions?