Minus one

An initiative by

2011

W O RLDCELEBRATES

YET15MILLIONHECTAREFORESTS

VANISHWILL

YET15MILLIONHECTAREFORESTS

1/3RD

WILL BECUT DOWN

FORPAPERALONE

WITH OVER

115 BILLIONPAPERSHEETS

WITH OVER

115 BILLIONPAPERSHEETS

JUST USED FOR

PRINTOUTS

SO

HOWDO WE

HELP THE

FORESTS

Will WE STOPTAKING PRINTOUTS?

WILL WE STOPTAKING PRINTOUTS?

OR TAKE

FEWER OF THEM?

BUT WHAT IF WE CAN

BUT WHAT IF WE CAN SAVE FORESTS

WHILE TAKING

ALL THEPRINTOUTS

INTRODUCING

JUST BEFORE

PRINTING

REDUCE THE

FONT SIZE BY 1

IF IT’S 11

MAKE IT 10

IF IT’S 31

MAKE IT 30

THAT’S IT

HERE’S HOW…

FONT SIZE 11 / PAGES 39

FONT SIZE 10 / PAGES 32

AN 18% REDUCTION

IN PAPER CONSUMPTION

AT THIS RATE

WE CAN SAVE

20.70 BILLIONSHEETS OF PAPER

EVERY YEAR

A SIMPLE EFFORT

TO REDUCEDEFORESTATION

JOIN US

BE OUR PARTNER

FOR A

GREENER WORLD

HOW DO WE SEE OUR

ASSOCIATION?

TURN A NEW LEAF IN CSR ACTIVITIES BY ADOPTING MINUS

ONE IN YOUR OFFICE.

SPREAD MINUS ONE AMONG YOUR EMPLOYEES AND ENCOURAGE THEM

TO MAKE IT A HABIT.

HELP PROPOGATE MINUS ONE THROUGH YOUR ORGANISATIONAL

CHANNELS

SMALLER FONT = BIGGER FORESTS

w w w . m i n u s o n e p r o j e c t . c o m