CHAPTER-1 INTRODUCTION 1
C H A P T E R - 1
I N T R O D U C T I O N
1
INTRODUCTION
The Aircel Group is a joint venture between MAXIS COMMUNICATIONS BERHAD
of Malaysia and APOLLO HOSPITAL ENTERPRISE LTD of India, with Maxis
Communications holding a majority stake of 74%which is good for the new entrants like
Aircel.
Aircel commenced operations in 1999 and became the leading mobile operator in Tamil
Nadu within 18 months. In December 2003, it launched commercially in Chennai and
quickly established.
Aircel is a mobile phone service provider in India. It offers both prepaid and postpaid
GSM cellular phone coverage throughout Kerala, Tamil Nadu (including Chennai),
Andhra Pradesh, Assam, North East India, Orissa, West Bengal (including Kolkata),
Jammu and Kashmir, Bihar , Himachal Pradesh & Mumbai. Aircel was founded by NRI
businessman C Sivasankaran.
Aircel is a joint venture between Maxis Communications Berhad of Malaysia and Apollo
Hospital Enterprise Ltd of India.
It is India’s fifth largest GSM mobile service provider with a subscriber base of over
46.51 million as of September 30, 2010. It has a market share of 9.65% among the GSM
operators in the country.
As on date, Aircel is present in all 23 telecom circles (including Andhra Pradesh, Assam,
Bihar & Jharkhand, Chennai, Delhi & NCR, Gujarat, Haryana, Himachal Pradesh,
Jammu & Kashmir, Karnataka, Kerala, Kolkata, Madhya Pradesh, Mumbai, North East,
Orissa, Punjab, Rajasthan, Rest of Maharashtra & Goa, Rest of Tamil Nadu, Rest of West
2
Bengal, Uttar Pradesh East, Uttar Pradesh West) as per the company plans to become a
pan-India operator by 2010.
Additionally, Aircel has also obtained permission from Department of
Telecommunications (DoT) to provide International Long Distance (ILD) and National
Long Distance (NLD) telephony services.
Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company. ABS
is a registered member of WiMAX forum – both in the Indian and International Chapters.
ABS’ product range includes enterprise solutions such as Multi Protocol Label Switching
Virtual Private Networks (MPLS VPNs).
Voice over Internet Protocol (VoIP) and Managed Video Services on wireless platform
including WiMAX.
Aircel has won many awards for its services. Aircel got the highest rating for overall
customer satisfaction and network quality in 2006 by Voice and Data.
Aircel was rated as the top mid-size utility company in Business World’s ‘List of Best
Mid-Size Companies’ in 2007. Moreover, Aircel has been selected as the best regional
operator in 2008 by Tele.net.
Aircel is headed by Shahid Mustafa who was asked to leave Hutchinson Essar Ltd -
Mumbai.
Aircel are one of the sponsors of the Indian Premier League Cricket Team Chennai
Super Kings captained by Mahendra Singh Dhoni. It is also the sponsor for
Professional Golf Tour of India from 2009 onwards.
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O B J E C T I V E S O F T H E S T U D Y
4
OBJECTIVES
The major objectives of my research projects are as follows:
The major objective of my research study is to analyze the impact of Aircel on
the other telecom industry.
To analyze the satisfaction level of customers from Aircel from this study.
To study the factors which influence the customer to use Aircel.
To identify the major problems faced by users of Aircel in Delhi.
5
R E S E A R C H M E T H O D O L O G Y
6
RESEARCH METHODOLOGY
Marketing research is the process of collecting and analyzing marketing information and
ultimately arrived at certain conclusion.
Management in any organization needs information about potential marketing plans and
to change in the market place.
Marketing research includes all the activities that enable an organization to obtain the
information.
Research is important in strategy formulation of any organizational plan.
RESEARCH DESIGN
The research design which has been used in the project report is descriptive research.
This is right in nature & focuses attention on the following:
1. Formulating the objectives of the study.
2. Designing the method of Data collection.
3. Selecting the data.
4. Collecting the data.
5. Processing & analyzing the data.
6. Reporting the findings.
7. Suggestions & modification if any.
8. Conclusion.
7
DATA COLLECTION
METHOD OF DATA COLLECTION
PRIMARY DATA
SECONDARY DATA
QUESTIONNAIRE
INTERVIEW
MAGAZINES
INTERNET
NEWS PAPERS
SAMPLING PLAN
SAMPLE UNIT: Model Town
SAMPLE SIZE: 50 persons
SAMPLE SELECTION: Random, convenient
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L I M I TAT I O N S
9
LIMITATIONS
1. As the time was less. So the survey couldn't be conducted in a larger area so there
was a time constraint.
2. All the findings are based on the response given by the respondent, so any false
information given by respondent could make the result wrong.
3. Some people didn't have enough time to fill up questionnaire.
4. Some people were tolerating to fill questionnaire and they were reacting as the
survey is conducting for false purpose.
5. There was also a language problem. All the questionnaire was in English and
many people didn't understand English as still in India only 67% persons are
literate.
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C H A P T E R - 2
P R O F I L E O F T H E O R G A N I S AT I O N
COMPANY PROFILE
Aircel limited
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Type: Private company
Founded: 1999
Headquarters: Chennai, India
Key people: Gurdeep Singh, COO
Industry: Telecommunication
Product: Mobile telecommunication operator
Website: http://www.aircel.com/
VISION
1. By the end of the year 2010 Aircel will be most admired brand in India.
2. It will be loved by more customer
3. The company aircel limited is targeted by top talent
4. The company is Benchmarked by more talented people.
MISSION
1. The basic mission of aircel is to focus on Customer care Services.
2. and also to Empower Employees to work to their best as they are the only
resource which have some distinctness from other companies.
3. Another mission is to adopt Innovative Services to fight the tough competition in
the market and to provide customers with latest technology.
4. To focus on Cost Efficiency techniques
MILESTONES IN TELECOM REFORMS
12
1984 Manufacturing of subscriber terminal equipment opened to private sector.
1985 Telecom was constituted into a separate department with a separate board.
1986 MTNL and VSNL created as corporations.
1988 Government introduces in-dialing scheme. PABX services only within a
building, or in adjoining buildings.
1989 Telecom Commission formed.
1991 Telecom equipment manufacturing opened to private sector. Major
international players like Alcatel, AT&T,
Ericsson, Fujitsu, and Siemens entered equipment manufacturing market.
1992 VAS sector opened for private competition.
1993 Private networks allowed in industrial areas
.
1994 Licenses for radio paging (27 cities) issued.
May 1994 New Telecom Policy announced.
September 1994 Broad guidelines for private operator entry into basic services
announced.
November 1994 Licenses for cellular mobiles for four metros issued.
December 1994 Tenders floated for bids in cellular mobile services in 19 circles,
excluding the four metros, on a duopoly basis.
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January 1995 Tenders floated for second operator in basic services on a circle
basis.
July 1995 Cellular tender bid opened.
August 1995 Basic service tender bid opened; the bids caused lot of controversy.
A majority of bids were considered low.
December 1995 LOIs issued to some operators for cellular mobile operations in
circles.
January 1996 Rebidding takes place for basic services in thirteen circles. Poor
response.
The Telecom Regulatory Authority of India (TRAI) formed by ordinance.
October 1996 LOIs being issued for basic services.
March 1997 The TRAI Act passed in Parliament.
June 1998 Several VASs available through private operators. The first private
basic service becomes operational.
March 1999 Announcement of National Telecom Policy.
January 2000 Amendment to the TRAI Act.
August 2000 Announcement of Domestic Long Distance Competition Policy.
October 2000 Planned Corporatization of DoT.
14
BUSINESS STRATEGY
15
Aircel Limited’s strategic objective is
1. “To capitalize on the growth opportunities that the Company believes are
available in the Indian telecommunications market.
2. Consolidate its position to be the leading integrated telecommunications services
provider in key markets in India, with a focus on providing mobile services”
The Company has developed the following strategies to achieve its strategic objective:
Maximizing revenues and margins;
Capture maximum telecommunications revenue potential with minimum
geographical coverage;
Offer multiple telecommunications services to provide customers with a "one-stop
shop" solution;
Position itself to tap data transmission opportunities and offer advanced mobile
data services;
Focus on satisfying and retaining customers by ensuring high level of customer
satisfaction;
Leverage strengths of its strategic and financial partners.
16
E Recharge
TOP UPS
Denomination (`) Talk Value(`) Validity (Days)
10 7.07 0
25 20.67 0
50 43.33 0
100 90.66 0
200 181.32 0
300 300 0
500 500 0
786 786* 0
* free 214 local Aircel to Aircel minutes valid for 30 days
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Rate Cutters
MRP (`) Talkvalue (`) Special Benefits for 30 days (Rs./min)
15 0STD:
Bihar Delhi & Punjab :1.00
18 0STD:
Mumbai, Maharashtra & Goa : 1.00
19 0Local:
Aircel to Aircel :0.10(11PM to 7AM)
29 0Local:
All calls :0.50
30 0STD:
All India:1.00
35 0ISD:
Nepal : 6.99
49 0
Local:
Aircel to Aircel :0.25
Aircel to Aircel :0.10(11PM to 7AM)
Other calls:0.50
70 0
Special ISD
Malaysia & Singapore: 3.00
Saudi Arabia, Bahrain & Qatar: 7.00
Oman-8.20,SriLanka: 5.50
China & SouthKorea: 4.00
US/CAN (except Alaska, Hawaii & Guam): 2.00
US(Others): 5.00
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Pick your minutes Rate Cutters
MRP (`) Talkvalue (`) Special Benefits for 30 days (Rs./min)
11 0Local:
25 Aircel to Aircel local minutes
31 0Local:
100 Aircel to Aircel local minutes
45 0Local:
175 Aircel to Aircel local minutes
55 0Local:
100 Local minutes
65 0STD:
65 STD minutes.
79 0
Local:
100 local Aircel to Aircel minutes
100 Other local mobile minutes
SMS
MRP (`) Talkvalue (`) Special Benefits for 30 days
27 0 300 local & National SMS
The call duration is measured with accuracy up to +/- 1 second as per TRAI Regulations.
Call charges are calculated based on the call units which are calculated by dividing call duration by
the pulse rate defined in the Tariff Plan.
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Aircel Pocket Internet
Compare Airtel and Aircel and you’d immediately say what crap ?, Airtel is the leader in
mobile network in India and I’ve only heard about Aircel recently, Well, I’ll not be
surprised when someone says that but, I have something to tell you Small players such as
Aircel are Big players in one field and that is the mobile Internet field. Plans of Airtel
come no where closer to that of Aircel. You may have seen the advertisements of Dhoni
saying he keeps in touch with his friends whether he is playing cricket or not using the
Aircel pocket internet. Well, I’ll not be surprised when someone says that but, I have
something to tell you. The Aircel Pocket Internet Unlimited plan costs only ` 98 for 30
days. Browsing is unlimited and the download charges are applicable depending on the
product you download (like songs, ringtones, themes etc). But don’t come and scream
here seeing the speed.
There’s also another plan at only ` 14 which is also an Unlimited Browsing plan but only
for 3 days. Prepaid customers can get GRPS by sending an SMS a WAP to 121 and save
the configuration message as default settings.
To attract youngsters to encash their interest in social networking sites like Face Book
Orkut etc, Aircel today announced the launch of Truly Unlimited Mobile Internet
Recharge at ` 14. Earlier Aircel launched Unlimited Mobile GPRS at ` 98 in Mumbai
and in various other circles.
If GPRS connection cost is burning a hole in your pocket than one can heave a sigh of
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relief as Aircel has launched cheapest unlimited GPRS connection for ` 14 for 3 Days
and ` 98 per month for prepaid customers.
Details of Aircel Unlimited Pocket Internet Cards-:
Aircel Pocket Internet Card
Denomination (`)
Validity Benefit
` 14 3 Days Unlimited Browsing &
Data Transfer
(On Mobile & PC)
` 28 7 Days
` 98 30 Days
` 301 100 Days
` 601 200 Days
` 1001 365 Days
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Music On Call
Introducing Aircel Service
Aircel has introduced all new service for all music lovers . Now they have access to
music of their choice from the list of hit numbers without any interruption with Aircel’s
new "Music on Call". No breaks, no unnecessary chatter, just good Music. So stay tuned
and by just subscribing to the service. Its being admired by customers for having such
unique features:
Music on Call is a voice based service wherein it will enable the subscriber to
listen to Full Track movie songs non-stop on the voice portal 54321.
Separate channels like Hindi Latest, Hindi Popular, Devotional etc. would be
available on the voice portal.
Subscribers can also create a Playlist of his/her favorite songs from the
complete list of songs available on the portal.
One of the unique features of this service is that Subscribers can search for
any Song by just saying the Movie name or Song name. In case the song is
available on the portal, the requested songs will be played.
Music on Call service is applicable for both Postpaid and Prepaid subscriber.
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Missed Call Alerts
Aircels offers missed call alert service to let the customer know who called them while
the mobile was switched off or out of coverage area? You don't have to worry about your
missed calls if somebody calls your phone when it's switched off or out of coverage
area. You can now get the list of missed calls as a SMS with our Missed Calls alert
service.
Aircel Subscription Services
Now the users can receive daily news and also the breaking news just on their mobile
phones by subscribing to it. They can also subscribe to various facilities like cricket
news &scores, jokes alert, astro pack,stock alert, beuty tips alerts, health tips alert,
receipe tips alert for just a nominal charge of ` 7/week.
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Doctor On Call
The 'Doctor-on-call' service of aircel provides access to quality medical advice from the
comfort of your home/office. Now you can get instant advice on medical/ health and
wellness queries from a panel of doctors specializing in various fields. Doctor on Call
service can be available on 54887 for ` 9/min (60 second pulse).
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AIRCEL “save our tigers” INITIATIVE
Aircel has launched 'Save Our Tigers' campaign in association with WWF India
It's a praiseworthy initiative by Aircel that addresses a social cause about the depleting
numbers of Tigers in India and across the globe. The tagline of the campaign suggest
"Just 1411 Left." Now it's time to act.A dedicated website, www.saveourtigers.com, is
also launched to address the cause. The web site suggests that from around 40,000 at the
turn of the last century, there are just 1411 tigers left in India. What started as a Royal
Sport during the olden times is now a target of Poaching and Depleting Habitat. Our
National Animal is fighting for its life! Through this campaign, Aircel urges citizens to
speak up about the cause. This initiative is taken to inform citizens about the diminishing
number of Tigers in India. The campaign is aimed to encourage citizens to write or blog
about our tigers and to stay up-to-date with tiger facts like knowledge of tiger sanctuaries,
their population, news updates, etc. Furthermore, one can also donate money to NGOs
working for the cause, like WWF India.To kickstart this campaign, Aircel has roped in its
brand ambassador Mahendra Singh Dhoni and celebrated football player Baichung
Bhutia. Aircel and WWF India Save our Tigers campaign work to spend the wildlife
especially tigers worldwide. Tigers are the largest and the heaviest birdlike and national
birdlike of India.
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NETWORK QUALITY AND ADVANTAGE
Aircel has introduced India's first Dual Band Network. This means now it has two bands
(900 MHz and 1800 MHz) to carry calls.
Thus minimizing network congestion even during peak hours and in high traffic areas.
The Dual Band Network optimizes Aircel’s current spectrum, thus offering:
Enhanced capacity to ensure better connectivity.
Quick call set up
Seamless coverage
Improved indoor coverage
Voice quality enhancement
No call drops
Aircel has also been among the pioneers in launching Enhanced Data Rates for Global
Evolution (EDGE*).
EDGE* is a 3G technology that delivers broadband-like data speeds to mobile devices. It
allows consumers to connect to the Internet and send and receive data.
Including digital images, web pages and photographs, three times faster than possible
with a GSM/GPRS network.
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COMPETITIVE STRENGTHS
Aircel Limited believes that the following elements will contribute to the Company's
success
As an integrated telecommunication services provider in India will provide the Company
with a solid foundation to execute its business strategy:
Nationwide Footprint - As of January 31, 2005, approximately 99% of India's total
mobile subscribers resided in the Company's twenty three mobile circles.
These 23 circles collectively accounted for approximately 65% of India's land mass;
Focus on telecommunications to enable the Company to better anticipate industry trends
and capitalize on new telecommunications-related business opportunities;
The strong brand name recognition and a reputation for offering high quality service to its
customers;
Quality management team with vision and proven execution skills; and the Company's
strong relationships with international investors such as SingTel, Warburg Pincus,
International are considered to be its strengths.
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AIRCEL OPERATION CIRCLE IN INDIA
1. DELHI & NCR (properly working)
2 ASSAM
3. BIHAR
4. CHENNAI
5. ANDRA PRADESH
6. GUJRAT
7. HARYANA
8. HIMACHAL PRADESH
9. JAMMU & KASHMIR
10. KARNATAKA
11. KERALA
12. KOLKATA
13. MADHYA PRADESH
14. MAHARASHTRA
15. MUMBAI
16. ORRISA
17. PUNJAB
18. RAJASTHAN
19. SHILONG
20. TAMILNADU
21. UTTARPRADESH (EAST)
22. WEST BENGAL
23. UTTAR PRADESH (WEST)
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CHAPTER-3
ANALYSIS & INTERPRETATION
OF DATA
29
SWOT ANALYSIS OF AIRCEL COMMUNICATION
Swot analysis is done to know about the factors, which are helpful for company to know
about their current position in the existing market.
It helps company to know about their strength on which success of the firm relies, it helps
the company to know about their trailing point which are the basic cause for company
degradation.
It also enables to suggest new areas where company can flourish and can serve its
purpose of marketing profit.
Whereas it also speaks about the prevailing threats which can prove itself as.
abstracts in the pathway of success of company.
30
S W O T A N A LY S I S
31
STRENGTHS
Large coverage in U.P
Customer focus
Budgetary plans
Cost advantage
Attractive & cheaper V.A.S
Large network transmissions with own channel
WEAKNESSES
Poor network coverage on highways
Billing problem
Dissatisfied customer base advertisement
Poor customer care services
OPPORTUNITIES
Increasing coverage at wide network
Developing new sectors
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New tariff plans
Distribution channel maintained
THREATS
Increased no. of competitors
Loosing customer faith
Unable to provide SIM in market due to CDMA technology
Customer dissatisfaction due to poor customer survives
33
ANALYSIS & INTERPRETATION OF DATA
With an eye on the objective of the project a number of people that, I was interacted in
Delhi and the relevant data were collected.
On the basis of the generated data our findings are as follows:
1.Market share of Aircel in Delhi.
Market share of aircel in Delhi is approx 5%
2. Market share of pre-paid users and the post-paid users.
Inference:
I found that 46 people were using the pre-paid service and on the other hand only 4
people were using the post-paid service.
3. Major problems face by the consumers.
Inference:
53% people were said that high price is the main drawback, while 27% people were said
network, 3% said about the roaming, 10% said about the connectivity, 5% said about the
customer care and remaining 2% face the poor GPRS accessibility.
4. How long people are using the mobile?
Inference:
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50% were using the mobile from past 1 year, 27% were using from past 6 months, 20%
were using from past 2 years and above and only 3% were using from past 2 months.
5. Which one is the most powerful media in terms of advertisement is concerned.
Inference:
51% people were said that Television is the best medium of advertisement, 33% people
said about the news paper, 13% people said about the hoardings and only 3% said about
the magazines.
6. Factors which constitute the good service provider.
Inference:
57% people were said that network is the main factor for a good service, 23% said about
the reasonable price, 8% said about the customer care, 5% said about the post sale
service, 3% said about the value added service (VAS), 2% said about the Global Pocket
Radio System, and 2% said about the roaming.
7. What people said about the network?
Inference:
50% people said that network is excellent, while 27% said that it is poor 10% said that it
is fair and 10% also said that it is good, only 3% said that it is very poor.
8. People opinion about the roaming.
Inference:
25 people said that it is fair, 15 people said , it is good followed by 8 people said that it is
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excellent, 10 said it is poor and only 2 people said hat it is very poor.
9. People opinion about the customer care service.
Inference:
10 people said that is good, while 35 people were happy with it and said well (good), 5
people said fair, 9 people said poor and only one person said that it is very poor.
10. People opinion about the Global Pocket Radio System (GPRS).
Inference:
23 people said that it is good, 27 people said that it is fair, 6 people said that it is poor, 4
people said that it is very poor and no one said that it is excellent.
11. People opinion about the Value Added Service (VAS).
Inference:
10 people said that value added service is excellent, 20 people said that good, 26 people
said fair, 4 people said poor and no one said very poor about it.
12. People opinion about their Value for money.
Inference:
10% people said that it is excellent, 27% people said that it is good, 46% people said that
it is fair, 10 % said that it is poor and only 7% said that it is very poor.
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I collected data from about 50 respondents and from the response of different people
I found the following trend regarding AIRCEL services.
Ques: Do you have mobile connection?
37
Interpretation- From the following graph it is clearly understood that the 99%
subscribers who had mobile connection.
Ques: If you have then which company?
Interpretation- The following graph shows percentage of subscribers from the all
company.
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Ques: Do know AIRCEL schemes?
Interpretation- The following graph shows the percentage of subscribers who had
knows about AIRCEL schemes.
39
Ques: Do you know AIRCEL VAS service?
Interpretations- The following graph shows the percentage of subscribers who has
known VAS services.
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Ques; If u gets ` 98 monthly rental for unlimited downloading then would you like
it?
Interpretations- the following graph has been shows the percentage of subscribers who
has interested using mobile net if provided only ` 98 unlimited downloading and surfing.
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Ques : Do you like downloading surfing through the net or GPRS?
Interpretations- the following graph will be shows percentage of subscribers who has
interested using mobile net.
42
Ques: Do you like AIRCEL services comparison to other?
Interpretations- the following graph shows percentage of subscriber who has like
AIRCEL compression to other.
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Ques: Which companies provide very cheap internet services?
Interpretation- the following graph shows which company provided cheep internet
services.
44
Ques: Do you like an advertisement of AIRCEL?
Interpretations- the following graph has shows percentage of subscribers who has like
advertisement of AIRCEL.
45
Ques: How Can AIRCEL satisfied your needs?
Interpretations-the following graph has shows percentage of subscriber’s satisfactions.
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C H A P T E R - 4
C O N C L U S I O N
47
CONCLUSION
The conclusion is drawn from my research report in Aircel with the help of respondents’
feedback: It is apparent through the study that to achieve the desired target, the mobile
companies have formulated various marketing strategies to meet their specific targets.
Even though AIRCEL plans are costing high as compared to Vodafone, Idea, Reliance,
Airtel, Tata Indicom & B.S.N.L. it has still made its good market value. Each player has a
unique set of strengths and weaknesses. Through the market survey it has become
apparent that AIRCEL is leading the chart of providing services. While others have
concentrated on price-cutting, improving distribution & providing margin to the retailers
The conclusions are:-
1. It provide quality service that’s why is steadily capturing market.
2. Due to the brand name ‘Aircel’, its connections plans are giving a tough challenge
to other.
3. Another good thing about Aircel is its customer care department, which is
responsible and prompt towards customer.
4. Aircel is preferred due to its strong network coverage.
5. All Aircel users are happy with its coverage but they want its call rate to be
cheaper.
6. They have only one complain that the call rates are very high as compared to
other cellular service provider.
7. The status of Youth pack that company has launched recently is that it is not
doing well in market as it gives 1500 free sms only for Aircel to Aircel.
On the whole Aircel cares for its customer and is becoming a benchmark in telecom
services. It is gaining popularity among telephone users. If all goes well then in near
future Aircel will have the lion’s share in telecom industry.
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R E C O M M E N D AT I O N S
49
R E C O M M E N D A T I O N S
Company should be emphasis on more effective advertisement. The most important task
is that company should give its priority to coverage. If the company could cover home
towns, cities and villages as mentioned in the brochure, the demand of the Reliance India
Mobile would get increased by day. The company should enhance its awareness among
many people by mobile road shows: outdoor advertising in local and national newspapers
as well as more type of ads on prime time on television channels for different uses
segments. So that many people may come to know about the service and can become a
subscriber of the company.
The policy or company should be simple. and bring more transparency. The company
should up date marketing department in town offices for the benefit of the subscribers as
well for the company. Company should appoint some executives to make strong
relationship with customer.
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B I B L I O G R A P H Y
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BIBLIOGRAPHY
BOOKS:BOOKS:
Kotler Philip; Marketing ManagementKotler Philip; Marketing Management
Kothari, C.R.; Research MethodologyKothari, C.R.; Research Methodology
INTERNET:INTERNET:
www.google.comwww.google.com
www.aircel.comwww.aircel.com
MAGAZINES & NEWS PAPERS:MAGAZINES & NEWS PAPERS:
Business todayBusiness today
Business IndiaBusiness India
The Times of India The Times of India
Company catalogueCompany catalogue
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Q U E S T I O N N A I R E
53
QUESTIONNAIRE
Name:
Address:
Sir/madam, you are requested to give the answers:
1. Do you use any mobile services connection?
(i) Yes (ii) No
2. Which Company's service do you use?
(i) Aircel (ii) BSNL (iii) vodafone (iv) Reliance
(v) Airtel
3. What Type of connection do you have?
(i) Pre-paid (ii) Post-Paid
4. Duration of using this connection?
(i) 0-6 Month (ii) 6-12 Month (iii) 1-2 Year (iv)Above 2 Years
5. For what purpose you are using your mobile?
(i) Taking (ii) Messaging (iii) Internet (iv)Others
6. Connectivity?
(i) Excellent (ii) Good (iii) Average (iv)Poor
7. Coverage in the City?
(i) Excellent (ii) Good (iii) Average (iv)Poor
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8. SMS services?
(i) Excellent (ii) Good (iii) Average (iv)Poor
9. Tariff Plans?
(i) Excellent (ii) Good (iii) Average (iv)Poor
10. Billing?
(i) Excellent (ii) Good (iii) Average (iv)Poor
11. Customer’s Service?
(ii) Excellent (ii) Good (iii) Average (iv)Poor
12. Voice Quality?
(ii) Excellent (ii) Good (iii) Average (iv)Poor
13. Internet Services?
(ii) Excellent (ii) Good (iii) Average (iv)Poor
14. Any suggestion for Aircel?
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