Minor Project on “STUDY OF HOME DECORATIVES, PHILIPS ELECTRONICS INDIA Ltd.” SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2012-2015 UNDER THE GUIDANCE OF Dr. Urvashi Sharma Associate Professor, MAIMS SUBMITTED BY: Ayush Jain Enrollment no – 09714701712 BBA SEM III
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Minor Project on
“STUDY OF HOME DECORATIVES, PHILIPS ELECTRONICS
INDIA Ltd.”
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE
DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2012-2015
UNDER THE GUIDANCE OF
Dr. Urvashi Sharma
Associate Professor, MAIMS
SUBMITTED BY:
Ayush Jain
Enrollment no – 09714701712
BBA SEM III
MAHARAJA AGRASEN INSTITUTE OF
MANAGEMENT STUDIES
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
This is to certify that I have completed the Project titled ”STYDY OF HOME
DECORATIVES, PHILIPS INDIA Ltd.” under the guidance of “Dr. Urvashi
Sharma” in partial fulfillment of the requirement for the award of degree of Bachelor
of Business Administration at Maharaja Agrasen Institute of Management Studies,
Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.
Ayush Jain
BBA Sem IIIrd
Enrollment no. – 09714701712
CERTIFICATE
This is to certify that the project titled “STUDY OF HOME DECORATIVES,
PHILIPS ELECTRONICS INDIA LTD.” is an academic work done by “Ayush
Jain” submitted in the partial fulfillment of the requirement for the award of the
degree of Bachelor Of Business Administration from Maharaja Agrasen Institute of
Management Studies, Delhi, under my guidance & direction. To the best of my
knowledge and belief the data & information presented by her in the project has not
been submitted earlier.
Dr. Urvashi SharmaAssociate Professor
ACKNOWLEDGEMENT
I take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project.
First and foremost, I would like to thank Dr. Urvashi Sharma for her constant guidance and support throughout this project. During the project, I realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject I have studied.
I would also like to thank my classmates for the discussions that I had with them. All these have resulted in the enrichment of my knowledge and their inputs have helped me to incorporate relevant issues into my project.
Last but not the least I would like to thank God and my parents for their cooperation and help.
Ayush JainBBA Sem IIIrd Enrollment no. 09714701712
EXECUTIVE SUMMARY
The Home Decorative Lighting Industry is considered one of the booming industries
as self-consciousness and income is increasing among people, especially the rich
class. Therefore Philips being the leading electronic brand is expecting to grow in this
sector. Philip's Home Decorative Lighting includes Living colour. Ecomoods,
Decorative, Aquafit, Wall & Ceiling Desk Lights and
Outdoor. In this range Philips has got huge scope because of people's trust in its brand
name. The products come in different prices and features leaving the customers with a
variety of choice. Secondary data shows that Home Decorative Lighting industry is
growing in India and all over the world by day. And there are many day companies
coming up with these kind of electronic
Products. Home Decorative Lighting companies like Wipro, Bajaj and Havells are
giving strong competition to Philips.
Table of Content
1. Literature Review Pg 1-18
1.1 Introduction1.2 Shaping the Future1.3 Innovations1.4 Company Background1.5 History1.6 Company Profile1.7 Maim Inventions1.8 Compact Cassette1.9 Laserdisc 1.10 Compact Disc1.11 Dvd1.12 Blu-Ray1.13 Corporate Affairs1.14 CEOs1.15 Acquisitions, Subsidiaries And Spinouts1.16 Sports, Sponsorship And Naming Rights1.17 Philips in India1.18 Vision 1.19 Mission1.20 Vision 2010 Strategy1.21 Brand Promise1.22 Values 1.23 Incentive to Change1.24 Philips Way of Working1.25 From Good to Great1.26 Philips deals in lifestyle, healthcare and lighting division1.27 Philips Lighting1.28 Effect of the Product1.29 Supplier
2. Product Profile Pg 18-33
2.1 Philip Home Lighting2.2 The Bedroom2.3 The Kitchen2.4 Reading and Writing2.5 Halls, Stairs, Corridor & Entrance2.6 Industrial Lighting
2.7 Office Lighting2.8 Road & Area Lighting2.9 Hospitality Lighting2.10 Sports Lighting2.11 City Beautification2.12 Portable Lighting2.13 School Lighting2.14 Home Lighting2.15 Petrol Station2.16 Shop Lighting2.17 Technology Backgrounder2.18 LED
3. Overview Of The Industry Pg 34-39
3.1 Home Decorative Lighting Industry in India3.2 Global Trade Volumes and Trends3.3 Philips Global Market Leader in Home Decorative Lighting3.4 Looking into the Future
4. SWOT Analysis of Philips Personal Care Pg 39-41
Philips Lighting sector is dedicated to introducing innovative end user driven and
energy-efficient solutions and applications for lighting based on a thorough
understanding of the customer needs, both in public and private context.
SHAPING THE FUTURE
Philips Lighting is a leading provider of solutions and applications for both
professional and consumer markets.
Philips address lighting needs in a full range of environments indoors (homes, shops,
offices, schools, hotels, factories, and hospitals) as well as outdoors public places,
residential areas and sports arenas). Philips also meet people's needs on the road. by
providing safe lighting in traffic (car lighting and street lighting).
In addition, Philips delivers light-inspired expenses through architectural and city
beautification projects. Philips lighting is also used for specific applications, including
horticulture, refrigeration lighting and signage, as well as heating, air and water
purification. and healthcare.
With the new lighting technologies, such as LED technology, and the increasing
demand for energy efficient solutions, Philips will continue shaping the future with
groundbreaking new lighting applications.
P a g e | 3
INNOVATIONS
1891: Dutch mechanical engineer Gerard Philips starts the production of carbon-
filament lamps in a former buckskin factory in Eindhoven. Among his first major
clients are early electricity companies, which are including the provision of lamps in
the power supply contracts. These firms set high standards of product quality, which is
therefore closely monitored by the young company.
1908: One year after its introduction onto the world market. Phips starts the
production of lamps that feature tungsten metal filaments. In 1913, the successful gas-
filled “Half-watt” lamp, equipped with a coiled tungsten filament, is launched,
followed in 1915 by the smaller “Arga” lamp. "We have a lamp for every application”
is the slogan of these days. In this period, the company grows into a world-wide,
market-oriented concern. With many lamp types available, choosing the right amp for
the application becomes a matter for experts. Therefore, in 1931, Philips opens the
world? first Lighting Design and Consultancy Centre.
1932: Extensive Philips research forms the basis for the introduces of revolutionary
new lamp types: Low Pressure sodium (SOX) lamp. With this lamp large-scale road
lighting becomes economically feasible.
1938: Philips introduces the revolutionary super-high pressure mercury lamp. This
compact, high-intensity light source is hailed as a replacement for the cumbersome
carbon-arc lamp in cinema projectors. 1938 is also the year in which the fluorescent
lamp launched. Philips, once again, plays pioneering role.
1950: In post-war years the emphasis shifts towards innovative lighting. The right
light at the right place becomes the slogan. Product innovation is no longer the only
goal, the need to create the optimum lighting environment is emphasized as well.
Philips successfully takes on the challenge of educating the public in lighting
awareness.
P a g e | 4
1964: Using a non-aggressive halogen compound instead of the pure element,
Philips research opens the way for large-scale industrial production of halogen
incandescent lamps. Two years later, Philips is the first to introduce a cool-beam lamp
for projection purposes, featuring a dichroic mirror located directly on the bulb wall.
Thus, much of the accompanying heat load is removed from the light beam.
1973: Philips scientists discover the narrow-band phosphors that herald a revolution
in fluorescent-lamp technology. Lamps with a much higher light output per watt,
combined with very good color characteristics can now be produced. This provides a
boost in a period when the drive for energy savings is quickly gathering momentum.
Moreover, because of their resistance to high radiant loads, these phosphors are to
play a crucial role in the subsequent development of the compact fluorescent lamp in
all its forms..
Compact Fluorescent Electronics for Energy saving
1982: HF-IL Electronic Ballast for Ford
1984: Introduction of commercial range of electronic dimming ballast.
1986: On the threshold of a new Philips further pursues the development of small,
versatile and economic light sources. In 1986 the White SOX amp is introduced. With
excellent color characteristics, this warm-white, compact high-pressure sodium lamp
opens new avenues in decorative and display lighting.
1988: Philips presents its revolutionary Arena Vision floodlighting system, thereby
setting new standards n high class stadium lighting.
1992: The Micro Power-Light gas discharge lamp for car head lighting provides-
compared with halogen lamps-two to three times as much light for only half the
energy. Moreover, MPL lamps last five times longer and feature very tight beam
characteristics.
P a g e | 5
P a g e | 6
1994: Master color lighting represents an important breakthrough, especially for
shop and display lighting. Master color overcomes the drawbacks of conventional
metal-halide lamps, known for their lack of color uniformity and dramatic color shifts
throughout the lamp life.
1995: The TL5 system, featuring a thin fluorescent tube with a diameter of only 16
mm, offers a considerable reduction in total operating costs as well as substantial
savings in energy and materials. Because of its small size, the lamps allow much more
freedom and flexibility in the design of optics and luminaries.
1997: Philips Lighting introduces the first TL5 dimming ballast Fully recyclable
Fluorescent lamp with the lowest mercury content in the market (80% less than
standard products)
2000: Metronomis - A new generation decorative street lighting system with lamp
luminaire, gear, bracket & pole in a distinguishing aesthetical quality and greater ease
of maintenance.
2002: LEDs, Philips and HP joint venture Lumileds is the first company to introduce
a LED that produces 100 Lmw. Lifetime 100,000 hours.
P a g e | 7
COMPANY BACKGROUND
Industry- Electronics.
Founded- 1891, Eindhoven.
Headquarters- Amsterdam, the Netherlands
Area served- Worldwide
Key people - Gerald kleisterlee (CEO), Jan Michiel hessels (chairman Of
supervisory board)
Products - consumer electronics, domestic appliances, lighting, medical bsystems,
medical technology
Revenue - E 23.19 billion (2009)
Operating Income - 614 million (2009)
Profit - E 410 million (2009)
Total assets - E 30.53 billion (2009)
Total equity - e 14.60 billion (2009)
Employees - 115,920 (2009)
Website - www.philips.com
P a g e | 8
HISTORY
The company was founded in 189 by Gerard Philips, a maternal cousin of Karl Marx,
in Eindhoven, the Netherlands. Its first products were light bulbs and other electro-
technical equipment. Its first factory survives as a museum devoted to light sculpture.
In the 1920s, the company started to manufacture other products, such as vacuum
tubes (also known worldwide as valves), In 1927 they acquired the British electronic
valve manufacturers Mullard and in 1932 the German tube manufacturer Valvo, both
of which became subsidiaries. In 1939 they introduced their electric razor, the
Philishave (marketed in the USA using the Norelco brand name).
COMPANY PROFILE
Philips Electronics India Limited, a subsidiary of the Netherlands based Royal
Philips Electronics, is the leading Health and Wellbeing company. Today, Philips is a
simpler and more focused company with global leadership positions in key markets of
Healthcare, Lighting and Consumer Lifestyle, addressing peoples Heath and
wellbeing needs and aspirations as its overarching theme.
P a g e | 9
MAIN INVENTIONS
Main articles-
Compact Cassette,
Laserdisc,
Compact Disc
DVD, and
Blu-ray
COAMPACT CASSESTTE
In 1962 Philips invented the compact audio cassette medium for audio storage.
Although there were other magnetic tape cartridge systems, The Compact Cassette
became dominant as a result of Philips's decision to license the format free of charge.
LASERDISC
Laserdisc was a 30 cm disc designed with MCA meant to compete with VHS and
even replace it It never took off but the technologies created for Laserdisc would later
be used again for the Compact Disc.
COMPACT DISC
Although Philips and MCA's Laserdisc project failed, Philips still thought the format
should be able to succeed. It took them ultimately (with Sony's help) until 1982 to
successfully launch the CD.
P a g e | 10
DVD
The DVD, the eventual successor of the CD, met a long road of setbacks. Philips
wanted to continue with the CD in a new format called Multimedia Compact Disc
(MMCD), while another group (led by Toshiba) was developing a competing format,
then named Super Density (SD) disc. Their representatives approached IBM for
advice on the file system. IBM also learned of Philips and Sony's initiative. IBM
convinced a group of computer industry experts (among them Apple, Dell, etc.) to
form a working group. The Technical Working Group (TWG) voted to boycott both
formas unless they merged to prevent another format war (like the videotape format
war) The result was the DVD specification, finalized in 1995. The DVD video format
was first introduced in Japan in 1996, later in 1997 in the U.S. as limited test nin, then
across Europe and the other continents from late 1998 onwards.
BLU-RAY
Blu-Ray. yet again primarily developed by Philips and Sony, utilizes blue-violet
colored diodes to create an even shorter wavelength beam than CD or DVD. Because
of this, the capacity is much more than or that of CD or DVD. being 25 GB single-
layered or 50 GB dual-layered.
P a g e | 11
CORPORATE AFFAIRS
In 2004, Philips abandoned the slogan “Let’s make things better in favor of a new
one: "Sense and simplicity".
ASM Lithography is a spin-off from a division of Philips origin, now part of Atos
Origin, is a former division of Philips.
Its record division, Polygram, was sold to Seagram in 1998 to form Universal Music
Group.
Philips Intellectual Property and Standards, is the company's division dealing with
licensing, trademark protection and patenting Philips currently holds about 55,000
patent rights, 33,000 trademark registrations, and 49,000 design registrations.
CEOs
Past and present CEOs
1891-1922: Gerard Philips
1922-1939: Anton Philips
1939-1961: Fransotten
1961-1971: Frits Philips
1971-1977: Henk van Riemsdijk
1977-1981: Nico Rodenburg
1982-1986: Wisse Dekker
1986-1990: Comelis Van der Klugt
1990-1996: Jan Timmer
1996-2001: Cor Boonstra
P a g e | 12
2001-present: Gerard Kleisterlee
P a g e | 13
ACQUISITIONS, SUBSIDIARIES AND SPINOUTS
Acquisitions-
Companies acquired by Philips through the years include Amperex, Magnavox,
Signetics, Mullard, VLSI, Agilent Healthcare Solutions Group, Marconi Medical
systems, ADAC Labs, ATT. Ultrasound, portions of Westinghouse and the consumer
electronics operations of Philco and Sylvania. Philips abandoned the Sylvania
trademark which is now owned by SLI (Sylvania Lighting International) except in
Australia, Canada, Mexico, New Zealand, Puerto Rico and the USA where it is owned
by the Osram unit of Siemens. Formed in November 1999 as a equal joint venture
between Philips and Agilent Technologies, the light-emitting diode manufacturer
Lumileds became a subsidiary of Phillips Lighting in August 2005 and fully-owned
subsidiary in December 2006. In 2000, Philips bought optiva corporation, the maker
of Sonicare electric toothbrushes. The company was renamed Philips oral Healthcare
and made a subsidiary of Philips DAP. In 2006 Philips bought out the company
Lifeline.
Systems headquartered in Framingham, Massachusetts. In August 2007 Philips
acquired the company Ximis Inc. headquartered in El Paso, TX for their Medical
Informatics Division. In October 2007, it purchased a Moore Microprocessor Patent
(Mpp) Portfolio license from The TPL Group.
On Friday 21 December 2007 Philips and Respironics Inc. announced a definitive merger agreement pursuant to which Philips will commence a tender offer to acquire all of the outstanding shares of Respironics for US $66 per share, or a total purchase price of approximately £3.6 billion (US $ 5.1 billion) to be paid in cash upon completion.
P a g e | 14
Spinouts-
Polymer vision, the maker of The Readius is a spin out from Philips Electronics.
APRICO solutions is a venture within Philips Intellectual Property and Standards.
Philips also forayed into the pharmaceuticals market in a company best known as
Philips-Duphar (Dutch Pharmaceuticals). Philips-Duphar made products for crop
protection, veterinary medicine and products for human use. Duphar was sold to
Solvay, now Solvay Pharmaceuticals. In subsequent years divisions have been sold off
by Solvay, to other companies (crop protection was sold to UniRoyal, now Chemtura
and the veterinary division was sold to Fort Dodge, a division of Wyeth)
SPORTS, SPONSORSHIP AND NAMING RIGHTS
Traditionally Philips has a vested interest in sports, originally as a means to provide a
healthy form of recreation for its employees. In 1913, in celebration of the Centenary
of Dutch independence from France, Philips founded a sports club called Philips
Sport Vereniging (Philips Sports Club), or PSV, as it is now known. The sports club
encompasses all kinds of sports, but is currently most famous for its Premier League
football team and its swimming team. Philips owns the naming rights to Philips
Stadium, located in Eindhoven, which is home to Dutch football team PSV
Eindhoven.
Abroad, Philips sponsors and has sponsored numerous sport clubs, sport facilities, and
events. Philips recently November 2008) extended its very successful Fl partnership
with AT&T Williams to include many more product groups
P a g e | 15
PHILIPS IN INDIA
Philips started operations in India at Kolkata (Calcutta) in 1930 under the name
Philips Electrical Co. (India) Pvt Ltd, comprising 75. It was a sales outlet for Philips
lamps imported from overseas.
In 1938,Philips India set up its first Indian lamp-manufacturing factory in Kolkata.
After the second World War in 1948, Philips started manufacturing radios in Kolkata.
In 1959, a second radio factory is established near Pune.
In 1957, the company is converted into a public limited company, renamed
"Philips India Ltd".
In 1965 on 3 April, the millionth Philips radio is manufactured in India.
In 1970 a newbonsumer electronics factory is started in Pimpri near Pune.
This factory was shut down in 2006.)
In 1982, Philips brought colour television transmission to India with the
supply of four outdoor broadcast vans to DD National during the IX Asian
Games.
In 1996, the Philips Software Centre was established in Bangalore (It is now
called the Philips Innovation Campus)
In 2008, Philips India entered a new product category, water purifiers designed
and made in India, and exported to other countries.
As of 2008, Philips India has about 4,000 employees.
P a g e | 16
VISION
"In a world where complexity increasingly touches every aspect of our daily lives, we
will lead in bringing sense and simplicity to people."
“With Vision 2010. we are putting people right at the center of things, with Health and
well-being as our overarching theme. We are thereby putting into practice our
mission: improving the quality of life through the introduction of meaningful
innovations”. - Gerard Kleisterlee, President and CEO of Royal Philips Electronics
MISSION-
"Improve quality of people's lives through timely introduction of meaningful
innovations."
P a g e | 17
VISION 2010 STRATEGIES
“Vision 2010" strategy establishes the character of Philips as a people-focused,
market driven company that is organized around its customers and markets. By
understanding trends in society and obtaining deep insight into issues confronting
people in their daily lives, we ensure that people's needs remain at the heart of
everything we do
BRAND PROMISE
We empower people to benefit from innovation by delivering on our brand promise of
"sense and simplicity. This brand promise encapsulates our commitment to deliver
solutions that are advanced, easy to use, and designed around the needs of al our
users.
VALUES-
Delight customers
Deliver great results
Develop people
Depend on each other
INCENTIVE TO CHANGE
Philips is an environmentally conscientious company and is always on the
lookout for ways to increase its efficiency and support the environment. Philips
understands that recycling lamp waste has many benefits for the company and
the environment in-house recycling of lamp waste has already been implemented
in many other Philips' plants because of its known benefit to Philips Lighting.
P a g e | 18
PHILIPS WAY OF WORKING-
l. We are a people-centric company that organizes around customers and markets.
2. We invest in a strong brand and consistently deliver on our brand promise of "sense
and simplicity" in our actions, products and Services.
3. We deliver innovation by investing in world class strengths in end-user insights,
technology, design and superior supplier networks.
4. We develop our people's leadership, talent and engagement and align ourselves
with high performance benchmarks.
5. We invest in high growth and profitable businesses and emerging geographies to
achieve market leadership positions.
6. We are committed to sustainability and focus on making the difference in efficient
energy use.
We drive operational excellence and quality to best in class levels, allowing us the
above mentioned strategic investments in our businesses.
FROM GOOD TO GREAT
lt Consumer Lifestyle sector is dedicated to responding to the consumers' aspirations
all over the world with the aim of improving their health and well-being.
The data required for familiarizing with the role of Aviation Sector, “Kingfisher Airlines” as
collected from the web sites and journals.
2. Research Approach
The research was carried out under following major steps:
Learning about the company
At the very outset, the information regarding the origin, developments, the present
way of working and the current strategy of Kingfisher Airlines was gathered and
thoroughly analyzed which gave the researcher an insight into company’s profile and
Organization structure was made with the help of company’s web site, company’s
manuals, brochures and other relevant published material. This helped the researcher
to understand the present working scenario and gain familiarity with the
organization’s strategic moves.
Collection of data
Under this step the secondary data was collected though company’s website,
company’s manuals, brochures and other relevant published material.
P a g e | 45
Chapter V
SWOT ANALYSIS OF PHILIPS PERSONAL CARE
P a g e | 46
STRENGTH-
Wide range of products.
Philips is a brand name everyone knows.
These products are of high quality
Wide variety of features available.
WEAKNESS.
Most of the products are high end products.
The youth or the students who are not earning cannot afford them.
OPPORTUNITIES.
Rising beauty consciousness among people.
Rise in consumer spending power.
Lifestyle changes.
P a g e | 47
THREATS-
There are many strong competitors like Panasonic at Braun.
Many people prefer to buy the local or china made products which
are cheaper at affordable.
P a g e | 48
CHAPTER V
CONCLUSION
P a g e | 49
Conclusion
Huge Market
As Philips is very popular brand, thus there is a very huge market for Philips.
Logical Monopoly
Due to very old brand, people consider Philips products to be of very high
quality and thus they avoid other emerging brands.
Big Brand
Philips is very big company which always make very high quality products
which has created very strong trust and value in minds of people.
Innovator
Philips always tries to innovate their product and made their product of as high
quality as they can.
Poor Distribution Channel
Even Philips has very strong brand value but people here need to find the
stores, which sell their products, i.e. Philips is losing their market share due to
its low availability
Poor After Service
People who get access to Philips products are also not very satisfied with their
customer support, according the research people complaint about lazy
customer support
Suggestions
Advertising through networking sites,
Now days everyone is attached to networking sites, specially youth, so targeting youth can definitely boost the sales
E-Shopping
The notion that Indian shoppers are not satisfied till they touch and fell the product before buying is changing rapidly. Websites like ebay, flipkart are becoming opular
P a g e | 50
among the masses as they have even started making different payment, booking movie tickets. Booking train tickets, and flight tickets online than why not shopping? Everything is just a click away and easier too.
Finding market in small towns
In Indian , middle class consist of 85 million households, from which 25 million are in metro cities and rest are in small cities like Kanpur, agra, etc.. These people’s earning is increasing due to high level education and industrilisation, but these people dnt have wider choice spend.
P a g e | 51
Bibliography
Books
Kotler Philip, Marketing Management, 11th 2003
Marketing strategies for emerging markets, Rajendra Nargundkar & Tapan k