Minneapolis Jobs Overview.10.09

Star Tribune&

StarTribune.com/jobswork!

Sunday Star Tribune is the Top Job Source for

Adults in Minneapolis & St. Paul

Q: What sources

would you use if you

were currently

looking for a new job

Source: Scarborough Research Custom Study 2007 (R1), Mpls-St. Paul CBSA

Percent of Metro Adults Who Would Use Source if Looking for a Job (Top 10 Mentions)

Consumer’s rank

newspapersas the most believable and

trustworthy source of

advertising information*

* MORI Research and NAA, How America Uses Advertising 2009

Local Content

Local Jobs

Local Solutions

* Omniture 2009 July-Sept Avg.

StarTribune.com/jobs

A monthly average of

3,059,525page views July - Sept 2009*

Total Sunday Readers:

1,116,465 *

Total Jobs Section Readers:

232,436 **

Nearly one quarter million

people read JOBS each Sunday

* Scarborough Research Corporation 2008 (R1) Mpls/St. Paul CBSA

** Scarborough Research Custom Study 2007 (R1) Mpls/St. Paul CBSA

* Omniture 2009 July-Sept Avg.

StarTribune.com/jobs

A monthly average of

254,138unique visits July - Sept 2009*

Star Tribune has been a trusted source of

news, information and advertising since 1867

* Madgex Job Board Manager 2009 July-Sept Avg.

StarTribune.com/jobs

A monthly average of

783,892job views July - Sept 2009*

Workforce planning and building pipelines for

future hiring needs – instead of reaching to

openings when they are already beyond mission

critical – can help employers stay one step ahead.*

Newspapers help develop brand

loyalty with mass reach, frequency

and credibility. Use of newspapers

and the Internet reinforces

consumer confidence.**

* Information and Networking for Recruiters

Electronic Recruiting Exchange, 2005

** NAA/Google April 2008

* Madgex Job Board Manager 2009 July-Sept Avg.

StarTribune.com/jobs

A monthly average of

61,606job applies July - Sept 2009*

* Kennedy Information Recruiting Trends 2009.

** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA

The greatest challenge to

recruiting and hiring in the next

five years is the

lack of qualified candidates.*

Newspaper readers are

highly educated. **

* Madgex Job Board Manager 2009 Sept

StarTribune.com/jobs

166,017registered job seekers

in Jobs database July - Sept 2009*

* Managing Demographic Risk, Harvard Business Review 2008.

** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA

Workers over age 50 will make

up more than half of the

workforce by 2011 –

and close to 80% by 2018.*

Newspaper readers are

traditionally older. **