Top Banner
Step 1A: .GDF File Opening
38

Mining and analyzing social media facebook w gephi - hicss47 tutorial - dave king

May 11, 2015

Download

Social Media

Dave King

Example program run for HICSS 47 Tutorial on Mining and Analyzing Social Media
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 1A: .GDF File Opening

Page 2: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 1B: Change Type to Undirected

Page 3: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 1C: Open File (“OK”)

Page 4: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 1D: Random Layout of Network

Page 5: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 1E: Clicked “Center on Graph” button

Page 6: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 2A: Review Nodes in “Data Laboratory”

Page 7: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 2B: Review Edges in Data Laboratory

Page 8: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3A: Select a “Layout” to improve the visualized graph structure

Page 9: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3B: Run “Force Atlas” layout procedure setting “Repulsion strength” to 2000

Page 10: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3C: “Stop” layout procedure

Page 11: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3D: … producing a new, more easily understood version of the graph

Page 12: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3E: Click “T” to display node labels

Page 13: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3F: Select “Label Adjust” from Layout(s)To adjust label overlap

Page 14: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4A: Click “Partition” in order to linknode colors to various attributes

Page 15: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4B: Click “Refresh” button toAccess “partition parameter(s)”

Page 16: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4C: Selected “age” parameterfrom dropdown list

Page 17: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4B: … then clicked “Apply” to color nodes based on “age” group membership

Page 18: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4E: … then clicked “T” to turn off the labels in order to better inspect age distribution

Page 19: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4F: Followed same procedure toDisplay “sex” distribution

Page 20: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4G: … and finally the “group” membershipdistribution to better understand the Friendship structure

Page 21: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5A: In analyzing various statistics for an Egocentric network, “Ego” is usually deleted from node set

Page 22: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5B: Ego has been eliminated, providing a clearer look at the various subnetworks occupied by Ego’s Alters

Page 23: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5C: As a second step in the analysis, we click on the “Ranking” tab to access

various numerical parameters

Page 24: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5D: In this analysis we are going to modify the “size” (“diamond” icon) of the nodes to reflect

the various statistics of interests

Page 25: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5E: At the moment, the only metric that has been calculated is “Degree”

which we select and “Apply”

Page 26: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5F: To calculate other statistics we simply click the “Run” button next to the statistic name on the right

Page 27: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5G: For many of these statistical runs,dialog boxes appear describing the

statistics being calculated

Page 28: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5H: The descriptions are usually followeda report of the associated statistical results

Page 29: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5I: Behind the scenes the selected statistics are also being added to the Nodes table in the Data Laboratory [note:

I ran each of the statistics in the list on the Overview page]

Page 30: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 6A: Once a statistic has been run, the name of the associated ranking will also

appear in the drop down selection list

Page 31: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 6B: In this case we are going to select “Betweenness Centrality” for determining the size of

the nodes in the visual display

Page 32: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 6C: This is the result of that selection.

Page 33: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 6D: Now we click on “T” to add back the labels

Page 34: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 7A: Before we finish, we create a stylized rendition of the graph by “Previewing” it. As an initial step to the

preview, we click the “Show Labels” box and click “Refresh”

Page 35: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 7B: This is the Previewed display

Page 36: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 7C. Finally, we return to the Node table in the Data Laboratory and select “Export table”

Page 37: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 7D: This produces a dialog box for selecting the attributes we want to

export. By default it’s all.

Page 38: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 7E: This is the final result which can be used for further analysis.