Minimum Unit Pricing (MUP) Evidence Assets developed by:- Research funding from: 1
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Minimum Unit Pricing (MUP)
Evidence Assets developed by:-
Research funding from:
1
Master Slide Deck for all
MUPLocal presentations
CountyDurham
2
1. Short UTLA/Region specific slides
3
Minimum Unit Pricing (MUP)
Exploring the impact of the local implementation of a
minimum price for a unit of alcohol - the evidence for
CountyDurham4
Setting the Scene
5
The scale of the local problem
CountyDurha
137
CountyDurham
22,134
4,004 4,45513,674
CountyDurham
8,252
CountyDurham
£36,890,000
6
In
14.7%
54.9%
23.4%
7.0%
% of Population who are in each drinker group
Abstainer
Moderate
Increasing risk
Increased Risk
17%
42%
40%
% of all alcohol consumed by drinker group
Abstainer
Moderate
Increasing risk
Increased Risk
10%
38%51%
% of all alcohol sold under 50p per unit consumed by drinker group
Abstainer
Moderate
Increasing risk
Increased Risk
17.1%
57.4%
21.0%
4.5%
% of Population who are in each drinker group
Abstainer
Moderate
Increasing risk
Increased Risk
England
22%
47%
31%
% of all alcohol consumed by drinker group
Abstainer
Moderate
Increasing risk
Increased Risk
14%
46%
40%
% of all alcohol sold under 50p per unit consumed by drinker group
Abstainer
Moderate
Increasing risk
Increased Risk
CountyDurham CountyDurham CountyDurham
England England
CountyDurham
7.0% They drink of all alcoholThey drink of the cheap alcohol
sold below 50p per unitof people drink at high risk levels 40% 51%
7
The North East experiences more alcohol related
hospitalisations per population than nationally
Alcohol attributable hospital admissions
per 100,000 adult per year
8
0
500
1,000
1,500
2,000
2,500
Annual ho
sp
ital a
dm
issio
ns c
ause
d b
y alc
oho
l pe
r 1
00
,00
0 a
dults
pe
r ye
ar
More deprived
areas experience
higher rates of
alcohol attributable
deaths – and the
gap between rich
and poor can be
bigger in many LAs
than it is nationally
Alcohol-attributable Deaths per
100,000 Adult Population by Index
of Multiple Deprivation Quintile
05
101520253035404550
Q1
(le
ast
de
pri
ve
d)
Q2
Q3
Q4
Q5
(m
ost
de
pri
ve
d)
Q1
(le
ast
de
pri
ve
d)
Q2
Q3
Q4
Q5
(m
ost
de
pri
ve
d)
CountyDurham National
Alc
oho
l-a
ttri
buta
ble
d
ea
ths p
er
10
0,0
00
a
dults
pe
r ye
ar
9
Impact of MUP
10
Impact of a 50p MUP locally?
CountyDurham
374
CountyDurham
734
124 457 152
CountyDurham
589
CountyDurham
£1,580,000
11
Impact of 50p MUP on Average
Weekly Alcohol Consumption
CountyDurham
-7.5%
Change per outlet -12
-10
-8
-6
-4
-2
0
Q1
(le
ast
de
pri
ve
d)
Q2
Q3
Q4
Q5
(m
ost
de
pri
ve
d)
Q1
(le
ast
de
pri
ve
d)
Q2
Q3
Q4
Q5
(m
ost
de
pri
ve
d)
Q1
(le
ast
de
pri
ve
d)
Q2
Q3
Q4
Q5
(m
ost
de
pri
ve
d)
Moderate Increasing risk Higher risk
Cha
ng
e i
n w
ee
kly
units o
f a
lco
ho
l
Impact of a 50p MUP on weekly alcohol consumption
CountyDurham
12
Impact of 50p MUP on alcohol related deaths
is bigger in North East than Nationally
13
-9
-8
-7
-6
-5
-4
-3
-2
-1
0C
hang
e in
alc
oho
l-attrib
uta
ble
de
ath
s p
er
10
0,0
00 a
dults
pe
r ye
ar
und
er
a 5
0p
MU
P
Impact on alcohol related deaths
is bigger in higher risk drinkers
and in deprived areas
-7
-6
-5
-4
-3
-2
-1
0
1
Q1
(le
ast
de
pri
ve
d)
Q2
Q3
Q4
Q5
(m
ost
de
pri
ve
d)
Q1
(le
ast
de
pri
ve
d)
Q2
Q3
Q4
Q5
(m
ost
de
pri
ve
d)
Q1
(le
ast
de
pri
ve
d)
Q2
Q3
Q4
Q5
(m
ost
de
pri
ve
d)
Moderate Increasing risk Higher risk
De
ath
s a
vert
ed
pe
r ye
ar
Impact of a 50p MUP on alcohol-attributable deaths
CountyDurham
14
A 50p MUP is around
10 times more effective than a 30p threshold &
2 times more effective than a 40p threshold
-3
-10
-23
-38
-56-60
-50
-40
-30
-20
-10
030 40 50 60 70
Chang
e in a
lco
ho
l-attrib
uta
ble
de
ath
s p
er
ye
ar
Minimum Unit Price threshold sensitivity
CountyDurham
-65-259
-589
-1,038
-1,558-1,800-1,600-1,400-1,200-1,000
-800-600-400-200
030 40 50 60 70
Chang
e in a
lco
ho
l-attrib
uta
ble
ad
mis
sio
ns p
er
ye
ar
Minimum Unit Price threshold sensitivity
-£165,000-£678,000
-£1,585,000
-£2,880,000
-£4,414,000
-£5,000,000-£4,500,000-£4,000,000-£3,500,000-£3,000,000-£2,500,000-£2,000,000-£1,500,000-£1,000,000
-£500,000£0
30 40 50 60 70
Annual savin
g to
the
NH
S
Minimum Unit Price threshold sensitivity
-66-302
-734
-1,361
-2,134
-2,500
-2,000
-1,500
-1,000
-500
030 40 50 60 70
Chang
e in a
lco
ho
l-attrib
uta
ble
off
ences p
er
ye
ar
Minimum Unit Price threshold sensitivity
15
Off trade retailers
would see substantial
increased revenue
Impact on Alcohol Sales
for Business
£41.8 £47.5
£76.2 £75.2
+£5.7£0.9
£0
£10
£20
£30
£40
£50
£60
£70
£80
Baseline Change After 50pMUP
Baseline Change After 50pMUP
Off-trade On-trade
Cha
ng
e i
n a
nnua
l re
venue
(£
m)
Impact on retailer revenue (£millions after duty & VAT)
CountyDurham
On trade retailers
would see very little
change in revenue
16
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