1 ©2009 Levi’s ® 501 ® Cradle to Grave Study: Minimizing the Environmental Impact of Your Jeans Tod Gimbel Senior Director Corporate Affairs ©2009 1 Our Heritage – Some Highlights 1873 • Levi Strauss sets up a dry goods business in San Francisco 1873 • Levi Strauss and Jacob Davis, a Reno Nevada tailor, receive the patent for rivets on men’s pants, giving birth to jeans as we know them 1928 • The word Levi’s® is registered as a trademark 1934 • LS&Co. creates “Lady Levi’s®”, the first women’s jeans 1971 • LS&Co. officially enters Asia Now • LS&Co. sells Levi’s®, Dockers® and Levi Strauss Signature® products in more than 110 countries worldwide http://www.levistrauss.com/sites/default/files/librarydocument/2010/4/L SCo_Heritage_Timeline.pdf Find out more at:
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1
©2009
Levi’s® 501® Cradle to Grave Study: Minimizing the Environmental
Impact of Your Jeans
Tod GimbelSenior Director
Corporate Affairs
©2009 1
Our Heritage – Some Highlights
1873• Levi Strauss sets up a dry goods business in San Francisco
1873
• Levi Strauss and Jacob Davis, a Reno Nevada tailor, receive the patent for rivets on men’s pants, giving birth to jeans as we know them
1928 • The word Levi’s® is registered as a trademark
1934 • LS&Co. creates “Lady Levi’s®”, the first women’s jeans
1971 • LS&Co. officially enters Asia
Now• LS&Co. sells Levi’s®, Dockers® and Levi Strauss Signature®
products in more than 110 countries worldwide
http://www.levistrauss.com/sites/default/files/librarydocument/2010/4/LSCo_Heritage_Timeline.pdf
Find out more at:
2
©2009 2
Our Values – Some Highlights
1854 • Levi Strauss gives $5 to a local orphanage only one year after
arriving in San Francisco
1897
• Levi Strauss donates funds to endow 28 scholarships at the University of California, Berkeley. These scholarships are still in place today
1952 • The Levi Strauss Foundation is formed
1970s
• Community Involvement Teams (to coordinate employee volunteerism) are formed
1983 • AIDS support groups are first formed at LS&Co. headquarters
1991 • LS&Co. offers full medical benefits to unmarried partners of its
employees
Now• The Levi Strauss Foundation has given out millions in funding to
workers’ rights, HIV/AIDS and sustainability
Find out more at: http://www.levistrauss.com/about/values-vision
©2009 3
Addressing our Environmental Impact
Supplier Code of Conduct Program
Global Effluent Guideline Program
Restricted Substances List
Levi’s® eco Products
3
©2009 4
“We will build sustainability into everything we do
so that our profitable growth helps restore the environment.”
Vision for Sustainability
©2009 5
Cradle to Grave
Science-based, quantitative
Addresses the greatest impacts of our business on the environment
Addresses both environmental sustainability and sustainability of our business
High volume product selected: Levi’s® 501
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Apparel Supply Chain, Cradle to Grave
Raw Materials Materials Manufacture Product Manufacture
Product
Manufacture
UseTransportation &
Distribution
End
DisposalRecycling
©2009 7
Is Equivalent To:
Data from LS&CO.’s Life Cycle Assessment on Levi’s® 501® jean for U.S. Market, 2006 production year
• 78 miles driven by the average auto in the United States
• The carbon sequestered by six trees per year (based on EPA representative sequestration rates of tons of carbon per acre per year)
• Running a garden hose for 106 minutes
• 53 showers (based on 7 minute showers)
• 575 flushes of a 3.78 liter/flush low flow toilet
• Watching TV on a plasma screen for 318 hours
• Powering a computer for 556 hours, which is equivalent to 70 work days (based on 8 hours of computer use per day)
Product Lifecycle Impact of Studied Levi’s® 501 ® Jeans
32.3 kg of CO2
3480.5 liters of Water
400.1 MJ of Energy
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©2009 8
Levi’s® 501® Jeans Water Consumption Cradle-to-Grave Water Consumption, % by Phase
Data from LS&CO.’s Life Cycle Assessment on Levi’s® 501® jean for U.S. Market, 2006 production year
For the studied Levi’s 501 jeans (cradle to grave),water consumption was highest at the cotton-production and consumer-use phases (49% and 45% respectively)
® ®
45%
49%1%
3%2%
Consumer Use
Cotton
Fabric
Cut/Sew/Finish
Logistics/Retail
©2009 9 930.07.2010
NOTE: Transportation is embedded in the life cycle phases of these results.
Levi’s® 501® Jeans Energy Consumption Cradle-to-Grave Energy Consumption, % by Phase
Consumer Use
End Of Life
Cotton
Fabric
Cut/Sew/Finish
Logistics/Retail
57%
21%
10%
7%
<1% 4%
When looking at the full product life cycle for Levi’s 501® Jeans (cradle to grave), we found that energy use
was highest at the consumer use phase (57%).
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©2009 10
Data from LS&CO.’s Life Cycle Assessment on Levi’s® 501® jean for U.S. Market, 2006 production year
58%
21%
9%
6%
1% 5%
Consumer Use
End Of Life
Cotton
Fabric
Cut/Sew/Finish
Logistics/Retail
For the studied Levi’s 501 jeans (cradle to grave),the climate-change impact was highest at
the consumer-use phases (58%)
® ®
Levi’s® 501®Jeans Climate Change Cradle-to-Grave Climate Change, % by Phase
©2009 11
Cotton Cultivation and Textile Production
OUTSIDE OF OUR
DIRECT CONTROL, BUT
WITHIN OUR INFLUENCE
WITHIN OUR
DIRECT CONTROL
OUTSIDE OF OUR
DIRECT CONTROL
Manufacturing, Distribution, Retail
Consumer Care of Washable Garments, and Re-use/Recycle
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©2009 12
Our Sustainable Cotton Strategy
• Product/Consumer- Progressively increase use of Better Cotton- Continue use of alternative fibers- Educate consumers
• Sourcing- Establish cotton traceability system- Work with mills that can provide Better Cotton
• Influence- Engage supply chain, industry leaders and civil society to enable
sustainable agricultural practices
©2009 13
Consumer Use
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©2009 14
Side/front vs. top loading
washing machine
Air dry vs. machine dry
Cold water vs. warm water
wash
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Cold Water Wash & Line DryReduces Energy Use by 80%
Wash Jeans Less OftenReduces Energy and Water Use by 20-40%
• 20% decrease in energy use
• 22% decrease in water use
Switch from washing once per week to:
Once every other week
Once a month
• 40% decrease in energy use
• 35% decrease in water use
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©2009 16
Responsible Care of Your Jeans Minimizes Your Environmental Impact
Wash in cold water, wash less often
Turn your jeans inside out to preserve your jeans better
Use a front/side load versus top load machine
Air dry
Save yourself the trouble of ironing
Donate your used jeans
©2009 17
Fashion World of 2025
4 scenarios in 2025 and the role of the fashion industry
Describes how fashion’s future can be greener
“For the fashion industry to be sustainable
economically, it must be sustainable
socially and environmentally too.”
John Anderson, President and CEO,
LS&Co.
“The global fashion industry generates a trillion dollars a year.
What we wear –and how it's made and
sold – can have a huge positive impact on our society and
environment,” Peter Madden, Chief
Executive, Forum for the Future
http://www.forumforthefuture.org/projects/fashion-futures
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©2009 18
Care to Air
http://www.levistrauss.com/blogs/who-are-we-judge
http://blog-production.s3.amazonaws.com/blog/wp-content/uploads/2010/06/CareToAirDesignChallengeBriefAndRules1.pdf
©2009 19
Join Us
Engage Us
Challenge Us
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