MINIMISTA

STRATEGICPLANCONTENT

Minimista™

CARRIE WERNICK and ARIANA CRUZ

CONTENT

1. BACKGROUND INFORMATION2. SUMMARY3. COMPANY DESCRIPTION4. SERVICE DESCRIPTION5. THE MARKET6. THE ORGANIZATION7. FINANCIAL ANALYSIS

STRATEGICPLANBACKGROUND INFORMATION: VISION STATEMENT

CARRIE WERNICK and ARIANA CRUZ

VISION STATEMENTTo become the nation’s go-to modeling

agency for petite women.

STRATEGICPLANBACKGROUND INFORMATION: MISSION STATEMENT

CARRIE WERNICK and ARIANA CRUZ

MISSION STATEMENT(1) EDUCATE•Eliminate the preset standards (stereotypes) by the model industry.

•The message will be projected to petite women, retailers, and the media.

(2) CONNECT•Our sole job is to find our clients work in the industry.

•Minimista™ will concentrate on building relationships with our target audience with intentions to keep our brand name and image in positive light.

(3) PROMOTE•Minimista™ will improve its brand image by using promotional tactics (conducting model scouting/searches, pageants, reality shows, retailer trade events, real time campaigns, social media, and other web platforms)

•Success can be measured on a short-term bas by observing an increase in awareness

(4) GROW• As we build Minimista™’’s database, we will also

build relationships with our clients and all other stakeholders

• Our agency will always foster creativity and innovation for competitive advantage.

STRATEGICPLANBACKGROUND INFORMATION: OBJECTIVES

CARRIE WERNICK and ARIANA CRUZ

OBJECTIVES

STRATEGICPLANCOMPANY DESCRIPTION

CARRIE WERNICK and ARIANA CRUZ

Ownership

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Facilities and Location(s)

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Start-up Plan / Company History

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STRATEGICPLANSERVICE DESCRIPTION

CARRIE WERNICK and ARIANA CRUZ

Products / Lines / Services offered:

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Differences in products / Lines / Services compared to competitors

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Purchase frequency/product life span

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STRATEGICPLANTHE MARKET

CARRIE WERNICK and ARIANA CRUZ

Market Trends

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Market Growth

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Industry Analysis

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Main Competitors

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Market

STRATEGICPLANTHE MARKET

CARRIE WERNICK and ARIANA CRUZ

The typical private customer

Gender:Age:Education:Occupation:Lifestyle/culture:

The typical business customer

Line of business:Size/staff:Age:

Geographical factors / limits

Domestic:International:Physical or online?

Assumed number of customers

Arguments and supportive facts:

Average amount spend per customer?

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STRATEGICPLANTHE MARKET

CARRIE WERNICK and ARIANA CRUZ

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STRATEGICPLANKEY PERSONNEL

CARRIE WERNICK and ARIANA CRUZ

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Total Funding Needs

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BUSINESS PLANFinancial Analysis

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Budget

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BUSINESS PLANFinancial Analysis