by Robert Steele, Systainability Asia 16 October 2014@ Sasin
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Systainability Asia / AtKisson Group Systainability Asia is a Thailand
based multidisciplinary consulting and training firm with a deep commitment to helping others to achieve long-term sustainable development in an increasingly challenging global environment.
AtKisson Group is global collaborative network of professional trainers, consultants, researchers, writers, etc., dedicated to mainstreaming sustainability into common practice.
What we do Organisation CSR and sustainability
planning
Sustainability assessment
Stakeholder engagement
Indicator Development
Training and consulting
Education for Sustainable Development (ESD) training and curriculum development
Current And Past Clients Include: Levi Strauss & Co. • Ernst & Young • Nike • Baltic 21 (the 11 nations of Northern Europe) • European Sustainable Development Network • Brother, Inc. (Japan) • Earth Charter International • Swedish SIDA’s Advanced International Training Programs • United Nations Division for Sustainable Development Egyptian National Competitiveness Council • Government of Singapore • Greater New Orleans, Inc. • SEIYU (Japan) • SERDP ‐ Strategic Environmental Research & Development Program (US Government) • Seliger Forum 2010 (Russia) • Sustainable Fashion Academy • States of Queensland, Victoria, NSW, and South Australia • Stockholm County • Sustainable Seattle • Heinz Endowments • Toyota • UNEP • UNDP • Nile Basin Initiative • Bank of Indonesia • Volvo Cars
A global network dedicated to sustainability strategy learning, and inspiration
Embedded sustainability incorporates environmental, wellbeing, financial governance, and social values into the company’s core business, while balancing shareholder and stakeholder value.1 It requires a fundamental shift across every dimension of the business system
Bolt on Sustainability Embedded Sustainability
Goal Pursue shareholder value Pursue sustainable value1
Scope Add symbolic wins in the margins Transform core business activities
Customer Offer green and socially responsible products at premium prices or with diminished quality
Offer smarter solutions with no trade‐off in quality and no social or green premium
Value Chain Mange company’s own activities Manage across the service or product life cycle value chain
Organisation Create a special department of sustainability
Make sustainability everyone’s job
Competencies Focus on data analysis, planning, and project management skills
Add new competencies in design, inquiry, appreciation and wholeness
Adapted from: Zhexembayeva N. and Laszlo C., Embedded Sustainability. 2013.
Create or manage a set of sustainability indicators
Create an Overall Sustainability Index
Assess the sustainability profile of a company
COMPASS is the foundation of the toolkit
ISIS ACCELERATOR
The Sustainability Compass is designed to accommodate many kinds of differences: cultural, sectorial, geographic, etc. It is also designed to interface well with other common frameworks (e.g. GRI, ISO 26000)
The “Integration Principle”: All four dimensions of the Sustainability Compass are
interconnected in a web of cause‐and‐effect relationships. They are interdependent on each other.
• The Compass approach is grounded in the science of system dynamics and in general understanding of how complex systems behave.
• In recognition of this principle, governance and management systems should strive to achieve optimal results across all four Compass Points in an integrated way.
Accelerator Exercise Scenario The Phuket New Millennium Hotel is a new 5-star hotel that has already
established itself as a trendy, environmentally friendly, and fun hotel for singles, young couples and families looking for something different from the traditional hotel package and experience. For these guests, the environmental and social ethos and practice are both ingredients in their decision to stay at this property, and also as part of their overall experience.
The hotel CEO would now like to go a step further, and have the hotel differentiate itself as Phuket’s first genuinely Sustainable Hotel, and the leader and model of integrated sustainability for all hotels, not just from the environment side, but also in terms of economic practices, social engagement and responsibility, and guest and employee wellbeing.
You are a member of the newly formed Sustainability Team of Phuket New Millennium Hotel.
The aim for today’s workshop is for the Phuket New Millennium Hotel Sustainability Team (consisting of 4 Compass Point sub‐teams) to come to consensus on 2 to 4 key program ideas that will be developed further into an overall sustainability strategy and program for the hotel.
identify 3-4 sustainability materiality issues / aspects that we should consider .
2. Record these the appropriate Coloured Sticky Notes
Nature = Green
Economy = Blue
Society = Yellow
Wellbeing = Pink
Pyramid Level 0: Compass Framing Material Issues & Stakeholders
Material issues include those topics or issues that have a direct or indirect impact on an organization’s ability to create, preserve or erode economic, environmental and social value for itself, its stakeholders and society at large.
Choosing Sustainability Indicators Instructions: Identify 1 good Indicator for each of your priority
materiality issues/aspects
Make sure to think about who will be engaged with this information (i.e. which stakeholders will be interested in this data?)
Remember: Indicators are measurements and sources of feedback to determine current status and changes in conditions that are relevant to your goals and objectives. (e.g. ensuring Sustainability of our company / organisation)
One of our biggest sustainability blunders….Traditional indicators such as GDP, cancer rates, and air quality measure changes in one part of a community system as if they were entirely independent of the other parts.
Finding the Leverage Points for system intervention
Leverage points are places in your system map where you can intervene with an projects, program, technology, policy, etc. that will change the system relationships towards the direction that you want and be reflected in your main Indicator.
9 Parameters (numbers / indicators) 8 Material Stocks and Flows (stuff moving around) 7 Balancing Feedback Loops (thermostat‐style controls) 6 Reinforcing Feedback Loops (growth and change rates) 5 Information Flows (who knows what) 4 Rules (requirements, policies, incentives ...) 3 The Power of Self‐Organization (adaptive capacity) 2 Goals (hierarchies of purpose) 1 Mindsets and Paradigms (core assumptions) 0 The Ability to Transcend Paradigms (no assumptions) Source: Donella H. Meadows, “Places to Intervene in a System,” Whole Earth Review, 1997
Step2:ReviewBestPracticeDiscuss and share your knowledge and experience of “best practice” innovations that you know about at your leverage point. Brainstorm ideas for initiatives that could be done at your leverage point to improve company’s sustainability based on your system dynamics. Share, combine and consolidate ½ ideas into a new ‘best” idea for achieving your goals.
Step 1: Each team will discuss amongst themselves how they propose to move their initiative forward in relation to the other three Compass Teams’ own initiatives.
Step 2: Each Compass Stream team will develop a Capstone Proposal stating how they can implement their initiative and where and how it can support the initiatives of the other three groups.
Remember to Include the following points: – What actions they will take – How their initiative will support the company’s long‐term sustainability – Who they will work with (partners and target groups) – How their initiative will support the other Compass initiatives – How they will monitor and track progress.
Economy Initiative Ideas/ strategies • Relationship with Gov/tourism
board – communication
Cross sectoral benefits Agro‐tourism coffee plantation, help
gov to promote tourism in Indonesia Uses multi stakehollder approach Nature – increase conservation Wellbeing – customer satisfaction Society – increase pride/self‐esteem
in the community
Nature Initiative Ideas/ strategies ➤ 3R Reduce, Reuse, Recycle ➤ Cultivate Waste mgmt systems ➤ Ultimate waste mgmt system
➤ Involve community to increase quality of life and livelihoods
➤ More clean and health in env ➤ Improve company image ➤ Nature – improve habitat ➤ Economy – reduce cost of material
and resource use / image ➤ Wellbeing – increase quality of life
Corporate Sustainability with Indonesia Business Sectors
• GOAL: promote sustainability scheme to business community and assist the companies to have long term commitment toward sustainability, measurable progress, and more accountable sustainability report. PT ANTMA tbk (mining industry) INCO Mining tbk Losari Eco-Resort & Spa Indah Kiat Pulp & Paper Indonesia Power Bank Negara Indonesia (BNI)
Result: All companies were able to develop their own specifically tailored Sustainability indicators and plans/blueprints to support their sustainability performance.
ISIS ACCELERATOR TOOL IN PRACTICE AtKisson ACCELERATOR Case Study
Phuket Sustainability Indicator Report was endorsed by the Phuket Governor on 22 November 2013….
Why this issue important for Phuket’s Sustainability?
Tourism is one of two mainstays of the Phuket economy,and almost all tourists come to Phuket for its famouswhite sand beaches and clean, aqua blue marine waters.These natural treasures are directly influenced by coastaldevelopment planning, pollution, construction, zoninglaw enforcement, business licensing, density of vendors,and litter management, to name but a few. If Phuket’sbeaches are consumed by litter, extensions of restaurantsand bungalows, lounge chairs and umbrellas, vendors andjet skis, the accumulative effect will soon overwhelmnature’s resilience mechanisms. It will not be too longbefore Phuket will lose the very attributes that its successhas been built upon. Not to say that tourism will stop, butmost likely the outdoor activity and nature relatedtourism will be replaced by another type of tourism thatwe all do not want.
What is the Trend?
The Phuket Marine Biological Center has implemented a coastal environment monitoring program for 23 stations along the coastline of Phuket. Some principal parameters collected for every 2 months include salinity, temperature, pH, dissolve oxygen, suspended sediment, nutrients and total coliform bacteria. The result found that Marine water quality was generally found in good condition, except in some stations and during certain period of time that the quality was in fair or poor conditions.
Possible Sources of Data
Department of Marine and Coastal Resources: Phuket Marine Biological Center, Ministry of Natural Resources and Environment: Pollution Control Department
Nature Aspect 1 Coastal Management / Sustainable Beach Program
The Challenge: Phuket’s coastal marine environment, particularly its famous beaches and water quality are in a state of degradation and decline.
Our Goal:
Phuket’s coastal environment enjoys continuous excellent water quality, with clean beaches that exhibit a natural condition to a large extent.
Proposed Strategy:
Empower and enable community volunteer groups to take ownership and responsibility for beach conditions and water quality monitoring, and education for fishing fleet on waste proper management.
Sustainability Indicators:
Marine Water Quality Index (BOD, PH, Fecal Coliform)