1961 By: Emily Whitener, Emily Wiley, Stacy Powers
Dec 02, 2014
1961 By: Emily
Whitener, Emily Wiley, Stacy Powers
Target Market Women ages 30-45
Working Upper Middle Class Single or Married
Fashion Conscious Healthy and Fit
Leads a Busy Social Life
Price Line
Ralph Lauren
Armani Chanel
Talbots Ann Taylor
White House Black
Market
The Limited
New York & Co.
Chico’s
ConservativeTrendyAdvanced
Bridge
High
Better
Inspiration 1960’s Jackie Onassis Kennedy Michelle Obama Chandeliers Audrey Hepburn Houndstooth Pearls
Line Direction Vintage Trendy
Sophisticated Versatile
Classy Age Appropriate
Garment Sketches
The Audrey CoatThe Audrey CoatVerbal Description: Swing back into the 60’s with this turquoise mid-length empire waist coat with adorable leopard silk lining. The standing collar and five-button closure are the epitome Audrey Hepburn’s style. Throw it on over your warmest winter clothes or cutest spring dress, it looks good with everything!
Care Instructions: Dry Clean Only.
Fiber Content: Shell – 100% Linen Turquoise, Lining – 100% Leopard.
Suggested Retail Price: $310.00
The Audrey CoatThe Audrey CoatGarment Analysis
Fabric Construction Plain Woven
Seam Plain Seam
Seam Finish Butterflied
Hem Finish Folded
Shaping Devices Gathers, Single-Pointed Darts
Garment Silhouette Empire Coat
Garment Closure Five Buttons
Garment Length Knee-length
Location of Interfacing Collar, Chest Piece
Location of Linings Body & Sleeves
Waistline Natural Waist
Neckline/Collar Standing
Sleeves/Cuffs 3/4 Set-in Sleeves
Pocket(s) In-seam Pockets
The Audrey CoatThe Audrey CoatMaterials Cost
Item Cost/Required Amount Total
Fabric
ButtonsThreadInterfacing
Shell: $25 yd/2.33 yardsLining: $12 yd/1.5 yards$3 / 5 needed $2 per spool$0.05 yd / .75 yards
$58.33$18.00$15.00
$2.00$0.38
Materials Cost $46.86($93.71/2=46.86)
Wholesale Price $154.62(46.86*330%)
The The Twiggy Twiggy DressDressVerbal Description: Strike your cutest pose
in this comfortable, form-fitting knock out. With stretch panel sides and no stretch panel front & back you’ll be looking like Twiggy in no time!Just throw on some false lashes and pink gloss after work and you’ll be ready to hit the town!
Care Instructions: Dry Clean Only
Fiber Content: 100% Corset Twill Cotton & 70% Cotton/30% Spandex
Suggested Retail Price: $176
Garment AnalysisFabric Construction Twill
Seam Superimposed, Plain
Seam Finish Butterflied
Hem Finish Folded
Shaping Devices Gores
Garment Silhouette Sheath
Garment Closure Slot Zipper
Garment Length Knee-length
Location of Interfacing N/A
Location of Linings N/A
Waistline Natural Waist
Neckline/Collar Standing
Sleeves/Cuffs Sleeveless
Pocket(s) N/A
The The Twiggy Twiggy DressDress
The The Twiggy Twiggy DressDressMaterials Cost
Item Cost/Required Amount Total
Fabric
ButtonsThread
Black: $12 yd/2 yds Tan: $23 yd/.75 yrds$5 / 2 needed$2 per spool
$24.00$17.25$10.00
$2.00
Materials Cost $26.63($53.25/2=26.63)
Wholesale Price $87.86(26.63*330%)
The Michelle CardiganThe Michelle CardiganVerbal Description: Feel very classy in this lace cardigan inspired by the sophisticated first lady Michelle Obama. With its loosely fitted knit structure, have no boundaries when it comes to comfort. Care Instructions: Machine wash cold, gentle cycle, tumble dry low.
Fiber Content: Lace- 100% Nylon
Suggested Retail Price: $147.00
Garment AnalysisFabric Construction Knit fabric
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Rolled Hem
Shaping Devices Gathers at end of sleeve
Garment Silhouette Fitted
Garment Closure 8 buttons
Garment Length Hip length
Location of Interfacing N/A
Location of Linings N/A
Waistline Natural Waist
Neckline/Collar Boat Neck
Sleeves/Cuffs Set-in Sleeves
Pocket(s) N/A
The The Michelle Michelle CardiganCardigan
The The Michelle Michelle CardiganCardiganMaterials Cost
Item Cost/Required Amount Total
Fabric
ButtonsThread
$4.99 yd/1.5 yds
$5 / 7 needed$2 per spool
$7.49
$35.00$2.00
Materials Cost $22.25($44.49/2=22.25)
Wholesale Price $73.43(22.25*330%=73.43)
The Victoria SlacksThe Victoria SlacksVerbal Description: These sleek, high-waisted slacks give you that slimming, sophisticated look that every woman wishes for. Made out of a comfortable cotton, they are stylish and classy yet pleasant to wear throughout your workday. Care Instructions: Machine wash cold, with like colors, tumble dry low.
Fiber Content: corset twill cotton- 98% cotton, 2% spandex
Suggested Retail Price: $162.00
Garment AnalysisFabric Construction Twill Weave
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Booked Seam
Shaping Devices Crease
Garment Silhouette Straight Leg
Garment Closure 2 Buttons, Fly Front Zipper
Garment Length Floor Length
Location of Interfacing Waist
Location of Linings N/A
Waistline High Waisted
Neckline/Collar N/A
Sleeves/Cuffs N/A
Pocket(s) N/A
The The Victoria Victoria SlacksSlacks
The The Victoria Victoria SlacksSlacksMaterials Cost
Item Cost/Required Amount Total
Fabric
ButtonsZipperThread
$12 yd/2.5yds
$5 / 2 needed$7/ 1 needed$2 per spool
$30.00
$10.00$7.00$2.00
Materials Cost $24.50($49.00/2=24.50)
Wholesale Price $80.85(24.50*330%=80.85)
The Amelia BlouseThe Amelia Blouse
Verbal Description: For everyday comfort, this breathable, sleeveless blouse provides airy comfort while being worn for every occasion, from work to weekend. Wearing this, you’ll feel as timeless as Amelia Earhart herself. Care Instructions: Machine wash cold, with like colors, tumble dry low.
Fiber Content: 100% white cotton
Suggested Retail Price: $155.00
Garment AnalysisFabric Construction Plain Weave
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Folded
Shaping Devices Single Pointed Darts
Garment Silhouette fitted
Garment Closure 6 Buttons
Garment Length Hip length
Location of Interfacing Collar
Location of Linings N/A
Waistline Natural
Neckline/Collar Shirt Collar
Sleeves/Cuffs Sleeveless
Pocket(s) N/A
The The Amelia Amelia BlouseBlouse
The The Amelia Amelia BlouseBlouseMaterials Cost
Item Cost/Required Amount Total
Fabric
ButtonsThread
$10 yd/1.5 yds
$5 / 6 needed$2 per spool
$15.00
$30.00$2.00
Materials Cost $23.50($47.00/2=23.50)
Wholesale Price $77.55(23.50*330%=77.55)
The Jackie SkirtThe Jackie SkirtVerbal Description: This slim pencil skirt channels the elegance of Jackie Onassis Kennedy while satisfying the needs of the everyday work woman. Care Instructions: Machine wash cold, with like colors, tumble dry low.
Fiber Content: Shell: 100% Ralph Lauren twill cotton
Lining: 100% Leopard
Suggested Retail Price: $129.00
Garment AnalysisFabric Construction Twill Weave
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Folded
Shaping Devices Gores
Garment Silhouette Straight
Garment Closure Side Hidden Zipper
Garment Length Knee Length
Location of Interfacing Waist band
Location of Linings Throughout
Waistline Natural
Neckline/Collar N/A
Sleeves/Cuffs N/A
Pocket(s) N/A
The The Jackie Jackie SkirtSkirt
The The Jackie Jackie SkirtSkirtMaterials Cost
Item Cost/Required Amount Total
Fabric
ZipperThread
$23 yd/2 yds
$7/ 1 needed$2 per spool
$30.00
$7.00$2.00
Materials Cost $19.50($39.00/2=19.50)
Wholesale Price $64.35(19.50*330%=64.35)