MINI IDENTITY GUIDELINES.
MINI IDENTITY GUIDELINES.
USING THE SYMBOL.ASSYMMETRICAL PLACEMENT.
USING THE SYMBOL.NEVER CENTERED.
USING THE SYMBOL.OUTSIDE THE FRAME…
USING THE SYMBOL.…OR INSIDE THE FRAME…
USING THE SYMBOL.…BUT NOT FRAMED TOO CLOSELY.
USING THE SYMBOL.VARIABLE POSITIONS.
MINI CLAIM.
USING THE SYMBOL.NO COMBINATION WITH THE MINI CLAIM.
MINI CLAIM.
MINI CLAIM.
USING THE SYMBOL.NO COMBINATION WITH THE WEB ADDRESS.
MINIUSA.COM
MINIUSA .COM
USING THE SYMBOL.NO OTHER LOGOTYPES OR SYMBOLS.
SAMPLE DIVISION
USING THE WORDMARK.ALWAYS SOLID CAPS.
MINI
The MINI wordmarkwithin body copy.
USING THE WORDMARK.ADDITIONS.
MINI SERVICE
MINI COOPER
MINI.COM
MINI Service
MINI Cooper
MINI.com
within body copy, captions, charts ...
within headlines
MINI-Service
MINI-SERVICEnot permitted: hyphenation
USING THE WORDMARK.SINGULAR AND PLURAL.
1 MINI, 2 MINI , 3 MINI ...
1 MINI, 2 MINIS, 3 MINIS ...
1 MINI, 2 MINI'S, 3 MINI'S …
USING THE WORDMARK.THE MODEL IDENTIFICATIONNEVER STANDS ALONE.
MINI COOPER.GO FOR A TESTDRIVE NOW!
See the MINI Cooper andthe MINI Cooper Sat your nearest MINI Dealer.
COOPER.GO FOR A TESTDRIVE NOW!
See the Cooper,the Cooper Sat your nearest Dealer.
MINI TYPE HEADLINEFOR TITLESAND SHORT LEADS.
USING TYPOGRAPHY.HEADLINES…
MINI TYPE HEADLINEFOR TITLESAND SHORT LEADS.
MINI Type boldfor subheadlines.
MINI Type regularfor body copy,captions and chartsand always set in equal size.
USING TYPOGRAPHY.HEADLINES AND BODY COPY.
HEADLINES AND SHORT LEADSMAY APPEAR IN COLOR.
Body copyalways appears inwhite on blackor black on white.
USING TYPOGRAPHY.COLORED TYPE.
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Text is setexclusively flushleft and ragged...
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
...or rightand ragged.
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Centeredtext
is notpermitted.
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
The headline mustpresent the same colorlike the frame ...
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
... or could be simplewhite.
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Body copy, Body copyBody copy, Body copyBody copy, Body copyBody copyBody copy
Text (headline / body copy)is inside the frame ...
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
... or outside the frame.
Body copy, Body copyBody copy, Body copyBody copy, Body copy
Body copyBody copy
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Body copy, Body copyBody copy, Body copyBody copy, Body copy
Body copyBody copy
... or outside the frame.
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
Headline always adjoinsone bar of the frame: left...
MINIHEADLINE
... right
USING TYPOGRAPHY.POSITION.
MINIHEADLINE
MINIHEADLINE
... top... ... or bottom.
USING TYPOGRAPHY.POSITION.
MINI HEADLINE
Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,
Body copyBody copyBody copyBody copyBody copy
Body copy can adjoin the bar of the frame...
USING TYPOGRAPHY.POSITION.
MINI HEADLINE
Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,Body copyBody copyBody copyBody copyBody copy
...but doesn´t have to.
USING COLORS.THREE BRAND COLORS:BLACK, WHITE AND GREY.
USING COLORS.BLACK IS THE BASIC COLOR.
USING COLORS.15 DESIGN COLORS. STRONG ACCENTSWITHIN A DARK ENVIRONMENT.
USING COLORS.15 DESIGN COLORS. STRONG ACCENTSWITHIN A DARK ENVIRONMENT.
USING COLORS..…UNLIMITED COMMUNICATION COLORS.
USING COLORS.COMMUNICATION COLORSARE RECEIVED FROM COLOR IMAGES.
USING COLORS.DON'T COMBINE COLOR IMAGES WITHDESIGN COLORS.
TEXT TEXT
TEXT TEXT
USING COLORS.WHEN TO USE WHICH COLORS?
?
USING COLORS.FRAMES: MAX. TWO COLORS PER PAGE.HEADLINE COLOR = FRAME COLOR.
TEXT.TEXT.
TEXT.TEXT.
TEXT.TEXT.
Brand colors can always be added and help to avoid a tutti fruttiappearance.