MINI Countryman Preview Design Workshop FINAL

8/9/2019 MINI Countryman Preview Design Workshop FINAL

1/62

MINI Countryman DMINI Countryman Pre drive

Wachauring, May 2010


2/62

MINI COUNTRYMAN.new Family member.


3/62

All abou

MINI COUNTRYMAN.


4/62

All about4. MINI Crossover Concept


5/62

All about4. MINI Beachcomber Con


6/62

4th Family Member 4 meters4 wheel drive4 doors4 seats

All about 4


7/62

1Idea 2ca


8/62

MINI Countryman Ideation.


9/62

MINI CountrymanIdeation.


10/62

Proportion Surface details

Graphic

Essential Design Parameter


11/62

Proport

ion

MINI Typical : Roof / Window Graphic / Body /


12/62

S

urface


13/62

Side Scuttle

De

tail

s


14/62

Side Scuttle

Functional Mini Logo

De

tail

s


15/62

Evolutionary Headlight design

De

tail

s


16/62

Evolutionary Headlight design

De

tail

s

Vertical 3Dimensional Rear Lights


17/62

Insular Solutions.

De

tail

s


18/62

De

tail

s Chrome & Britishness


19/62

G

raph

ic


20/62

G

raph

ic


21/62

Mimik Gesture Posture Footprint

Anthropomorphic designParameters.


22/62

Mimik Gesture

MINI Countryman Design.

Footprint


23/62

Ruggedness Highlights Masculinity

Mim

ik


24/62

New Headlight Outline as Differentiator

Mim

ik


25/62

Design icon Hexagonal Front Grill underline

Mim

ik


26/62

G

es

ture

Helmet Roof Highlights 4Door Emphasis


27/62

G

es

ture

Shark nose pushes forward


28/62

Dynamic Orientation emphasizes Agility

G

es

ture


29/62

Parallelism

G

esture


30/62

Ruggedness highlights masculinity

G

esture


31/62

Blackband increases Ground Clearance

G

estu

re


32/62

Character line: All 4 Emphasis

G

estu

re


33/62


34/62

Cascading: Stance on the wheels

p

ostu

re


35/62

Minimu Proportion: Maximum CabinFo

otp

rint

MINI D i I


36/62

MINI Design Icons.

MINI C t I


37/62

MINI Countryman Icons.

U ifi Diff ti t


38/62

Unifier Differentiator

MINI Hatch.

MINI Countryman.

MINI C t Diff ti


39/62

MINI Countryman Differentia

Helmet RoofHeadlights

Wh l D i


40/62

Wheel Design.

Model differentiation Coope


41/62

Model differentiation Coope

MINI Cooper S Countryman


42/62

MINI Cooper S Countryman.


43/62

MINI Cooper S Typical Icon Scoop feature Design icon Hexagonal Front Grill underlin

Mim

ik


44/62

MINI Cooper S typical Iconic Bumper Features

postu

re

Ideation Process Priority M


45/62

Ideation Process. Priority M

Proportion

Sculpture

Details

Graphic

Gesture Mimik Posture FootImportance(High)

Design Parameter


46/62

Interior Ideation.


47/62

Interior Ideat

Interior Id


48/62

Interior Id

Essential Design Parameter


49/62

Volume Surface Graphic

Essential Design Parameterinterior


50/62

Form Language / Ellipse underlines Iconic Cha

Vo

lum

e


51/62


52/62

Iconic (Semi)circular Element underlines Ident

Graph

ic


53/62

Four Individual Seats.

MINI Center Rail Features


54/62

MINI Center Rail Features.

MINI Countryman Key


55/62

MINI Countryman Key.

Colour & Material Design


56/62

Colour & Material Design.3 Character Worlds.

Rally

Treasure

Colour & Material Design.


57/62

Colour & Material Design.Exterior Differentiation.



58/62

Colour & Material Design.3 World Colours.



59/62

Colour & Material Design.Colour Line.

Carbon Black

PolarBeige

Pure Red (opt.) / as contrastBlack

2010. The mINI Sixpack.


60/62

Always open. Incredibly Mini.

All Four.

2010.The mINI Sixpack.

MINI Roadster Concept M


61/62

MINI Design tea

Thank You!


62/62

Thank You!

MINI Countryman Preview Design Workshop FINAL

Documents