MING-YI HSU Portfolio

Ming-Yi HsuPortfolio

Ming-Yi,Hsu Fasc inated by the c reat iv i t ies in commerc ia ls , wh ich t r igger consumers to purchase the product , I chose to ma jor in Adver t is ing in co l lege .

When I was a f reshman and a sophomore , I spent a lo t o f t ime lear n ing the sk i l l s o f I l l us t ra t ion sof tware such as Photoshop, I l lus t ra t ion , F lash and so on . Wi th the progress o f my creat ion , I s ta r ted to rea l i ze that the c reat iv i ty has to s tayin the cor rect market ing s t ra tegy due to the purpose o f adver t is ing-- p ro f i ts .

A t that t ime, I was s t rong ly appea led by the power o f market ing and then chose to spec ia l i ze in market ing p lann ing . Most o f the courses I had taken needs s tudents to cooperate w i th c lassmates and do presenta t ion such as implementat ion o f consumer data base , adver t is ing media , and adver t is ing s t ra tegy & p lann ing . These courses not on ly s t rengthened my ab i l i t y o f market ing p lann ing , teamwork , and leadersh ip , but a lso taught me how to use d iverse perspect ive to see every s ing le th ing . In the las t year o f co l lege , I l ed a team to cooperate w i th Heysong Corporat ion to promote the sof tdr ink .

In add i t ion , I had a lso used my f lex ib le t ime to take par t - t ime job in Magaz ine corporat ion and Media Company enhanc ing my pract ica l exper ience .

Four years o f co l lege went by, but my pass ion fo r market ing keeps increas ing . The fo l lowing pages were some in t roduct ion o f my ar twork , ex t racur r icu la r act iv i t ies and work ing exper ience .

And I s incere ly hope that I can enter your prest ig ious graduate schoo l to s t rengthen the knowledge o f mu l t ina t iona l market ing and communicat ion , and then fu l f i l l my dream-- be ing a pro fess iona l market ing spec ia l i s t in a mul t ina t iona l company.

Ming-Yi Hsu , bor n in 1990 in Ta iwan , g raduated f rom adver t i s ing depar tment a t Ch inese Cu l tu re Un ive rs i t y.

Website designPr incess Dress

Th is web des ign was an ass ignment o f the course o f mu l t imed ia web des ign . S ince tak ing photos is one o f my in te rests , I took some photos to c reate a webs i te aboutc lo thes match ing , shar ing some fash ion i tems and s ty le .

⊿ h t tp : / /pr incessdress .c lanteam.com⊿ Use Dreamweaver, Photoshop, I l lus t ra tor, and F lash to des ign the webs i te⊿ Content on th is webs i te requ i res Adobe F lash P layer⊿ Ach ievement : Won second pr ize in the c lass and was pub l ished in the webs i te o f Adver t is ing depar tment o f Ch inese Cu l tu re un ivers i ty as a honor

Work exper ience Coming together i s a beg inn ing ;

keep ing together i s p rogress ; work ing together i s success . - Henry Ford

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Arts Ed i tor , V IV I Magaz ine Synthes is Organ izat ion

⊿ Des ign the layout and banners on the webs i te⊿ Use InDes ign , Photoshop, I l lus t ra tor, and F lash to des ign

⊿ Ach ievement : Successfu l l y ass is ted in de l i ver ing and pub l ish ing 12 magaz ines

competit ive presentat ion

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We d id marke t ing research and then deve loped a p roduct p romot ion p lan .F ina l l y, ou r team "dob"- -do our bes t - - won compet i t ion and s ta r ted to coopera te w i th Heysong Corpora t ion .

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presentat ion in Heysong Corporat ion

I n t roduct ion o fHeysong Sarsapar i l l a

“HeySong Sarsapar i l l a ” , wh ich represents the sp i r i t o f Ta iwan , h i t the marke t w i th the name o f “Sarsapar i l l a Soda” under the b rand o f HeySong in 1950 and became a p roduct co-marke ted w i th HeySong Soda. HeySong has a lso o r ien ted towards young peop le in recent years by marke t ing such new products as “HeySong Sarsapar i l l a ICE” and “HeySong Sarsapar i l l a Sweet ie” . The sp i r i t o f the b rand i s "Pass ion" , "Dream" , and "Energy" , wh ich a re the concept s Heysong Corpora t ion cont inua l l y commun ica te w i th consumers .

plan revis ing

Chal lenge: market dec l ine in young generat ion

Miss ion :(1 ) E f fec t i ve ly opera te the fans c lub on Facebook(2 ) Spread the sp i r i t o f Sarsapar i l l a - - Pass ion(3 ) E leva te the p roduct and brand pre fe rence in young genera t ionTarget aud ience : age 19-24

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started execut ing the plan

Slogan: Show your pass ion

St ra tegy :1 Communica te w i th young genera t ion by In te r ne t and outdoor events

2 use mascot to commun ica te w i th consumers because i t can shor ten the d is tance be tween consumers and company and e f fec t i ve ly spread the sp i r i t o f b rand

3 use the po in t o f v iew f rom young genera t ion as concepts to deve lop the p lan-- "pass ion i s tha t us ing a c rea t i ve and energet ic way to face our da i l y l i f e " ×

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mascot in this campaign

Th is mascot was thef igu re o f key v i s ion

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onl ine-event

Th is was the f i r s t on l ine-event in the beg inn ing o f p romot iona l p lan . The purpose was to e leva te the number o f fans on Facebook in o rder to commun ica te w i th consumers and share b rand in fo rmat ion . The numbers o f fans inc reased f rom 496 to 1162 in f i ve days and the med ia exposure reached 12 ,168 .

eventChinese Culture Univers i ty

Th is was the f i r s t ou tdoor event in the p romot iona l p lan . We c rea ted an easy, in te rac t i ve game in campus to contac t the TA d i rec t l y. We success fu l l y reached 748 ind iv idua ls and

advert isement starred by young celebr it iesWe inv i ted famous band, a th le tes and so on to s ta r in 30 seconds adver t i sement shar ing four d i f fe ren t de f in i t ion o f pass ion . The i r reputa t ion b rought many teenagers to the fans c lub on Facebook and lengthened the t ime they spent on the fans c lub .

And We had even rece ived over 17 ,000USD wor th o f p roduct p lacement sponsorsh ip f rom te lev is ion shows, c rea t ing a p ro f i t tha t i s over th ree t imes the budget . The med ia exposure reached 163 ,935 .

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