Mindmap marketing 2015

MARKETING PLAN

THINK GLOBAL ACT LOCAL

$ $

Twitter

Website

Community Outreach

FaceBook Page

Printed Material

Print Ad

FB Ads

Community

PSA Campus

Podcasts

Transit Ads

Website Quiz

Phone

Start

Facility Visit

Treatment

Other Social Media

Specialist referral

320,000 40/year

Phone Screen

200 -250 “early” psychosis/year

CLIENT JOURNEY

LAUNCH - FEBRUARY 2015

MEDIA -TRANSIT

MEDIA - OUTREACH

!"#$%&'()!#*!()'+(&,+#&-.%/0+.'.

10+&2+&1!&)#!")3

!"#"$%&'$("%&')&*(+#,'(-(&./0&+"12(3&45&6&07&+"12(

!"(%2-#%"8&%'&%,"&)'99':-$;&%':$(<&

=%&2-(>&'2&?*2'82'@19?&)'2&*(+#,'(-(&4A&6&07&+"12(&

B'&;"';21*,-#&2"(%2-#%-'$(&

MEDIA - POSTERS

MEDIA - BILLBOARDS

WORKSHOPS

LOCAL MEDIA - TRANSIT & NEWSPAPER

PAID SOCIAL MEDIA

PAID SOCIAL MEDIA - FACEBOOK

TARGETED CPC = 53C

PAID SOCIAL MEDIA - TWITTER

TARGETED CPC = 13C

Social media impressions

JOURNEYCLIENT

Website visits

$ $

Completed quiz

1,000,000

1904

64

- 90 DAYS

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