This session is proudly sponsored by the Hunter Institute of Mental Health Keynote: Embracing a digital paradigm when communicating about mental health www.himh.org.au Panel Members: Sean Parnell, The Australian Chris Wagner, Mental Health Australia Marc Bryant, Hunter Institute of Mental Health Jennifer Muir, Primary Communication Neal Mann, News Corp Australia Session Chair: Jaelea Skehan, Hunter Institute of Mental Health #DiGFestiva l
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Mindframe panel: Embracing a digital paradigm when communicating about mental health #DiGFestival
DiG Festival keynote panel event: Embracing a digital paradigm when communicating about mental health. Panelists members included: Chris Wagner, Mental Health Australia; Jenny Muir, Primary Communication; Sean Parnell, The Australian; Neal Mann, News Corp Australia; and, Marc Bryant, Hunter Institute of Mental Health.
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Transcript
This session is proudly sponsored by the
Hunter Institute of Mental Health
Keynote: Embracing a digital paradigm when communicating about mental health
www.himh.org.au
Panel Members:Sean Parnell, The Australian
Chris Wagner, Mental Health AustraliaMarc Bryant, Hunter Institute of Mental Health
Jennifer Muir, Primary CommunicationNeal Mann, News Corp Australia
Session Chair: Jaelea Skehan, Hunter Institute of Mental Health
#DiGFestival
PANEL CHAIRJaelea Skehan
Hunter Institute of Mental Health@jaeleaskehan
PANELLISTChris Wagner
Mental Health Australia@mrchriswagner
PANELLISTJenny Muir
Primary Communications@jennymuir
PANELLISTMarc Bryant
Mindframe (HIMH)@marcjamesbryant
PANELLISTSean Parnell
The Australian@seanparnell
PANELLISTNeal Man News Corp
@fieldproducer
. Under Mindframe, guidelines are promoted to media through face-to-face training, active engagement
(including through social media), and integration of the guidelines into journalism curricula.
The Mindframe approach
Since 2002…
9,170 Resource books sent
out to media
15,000+ Quick reference cards
given out
Since 2002…
514 Face to face briefings
2,400+ Journalists engaged
Media guide for eating disorders Media has a powerful role in increasing community understanding of the risk factors and impact of eating disorders. However, the illnesses can be difficult to accurately and sensitively portray. Certain types of reporting can potentially lead to harmful impacts on those living with or at risk of an eating disorder.
While there is emerging activity in many countries – including UK, US, Canada - Australia has had the longest running active strategy to engage journalists under the Mindframe National Media Initiative.
“We move into an area where the boundaries are blurred – and we’re journalists, not psychologists.” Journalist & Gold Walkley Winner Joanne McCarthy
Dec Jan Feb Mar Apr May0
200
400
600
800
1000
1200Dec 2012 - May 2013
Dec 2013 - May 2014
Month
Num
ber
of V
isit
ors Launch of redeveloped web-
site Death of Charlotte Dawson
Release of ABS Cause of Death data
Media Resources Launch
www.mindframe-media.info
Mindframe website’s 100% growth in 12 months
“Journalists (and anyone) on social media also need to be aware of the very public nature of tweets and posts… …The language we use and the stories and comments we link to can all have an impact” Jaelea Skehan, HIMH Dir 2014
• The speed of news and the race to be ‘first’ with breaking news
creates additional challenges for media when we are dealing with suicide and mental illness issues.
Australian media are generally aware of their responsibilities when reporting suicide, but taking international news feeds can
pose real challenges. The reporting Robin Williams’ death was an example of this.
Robin Williams death and Mindframe’s website…
4,000+ visits in 3 days 25% from social media(90% via )
www.mindframe-media.info
While potentially harmful information can spread quickly on social media, so can helpful information. Mindframe team (backed by other national orgs) has a social media strategy for managing high-profile stories or supporting national campaigns.
Join the social media conversation #MindframeMedia
#DigFestival
Download Mindframe’s new mobile app today available on iOS (iphone and ipad) and android devices
“It (Mindframe) is not a Bible, or a set of rules...the dialogue will continue, and in future years the resource will change and develop.”
- Quentin McDermott, ABC Four Corners
Seeking help
• Talk to someone you trust • Lifeline: 13 11 14• Suicide Call Back Service: 1300 659 467• MensLine Australia 1300 78 99 78Young people• Kids Helpline www.kidshelp.com.au• headspace www.headspace.org.au
Follow us via @MindframeMedia Visit us at www.mindframe-media.info