Mind mapping AD104_Introduction to Design Practice
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Mind mapping
AD104_Introduction to Design Practice
mindmapping
A mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps structure information; gather, analyze, comprehend, synthesize, recall and generate new ideas.
As in every great idea, its power lies in simplicity.
studentwork
Mindmap
Mindmap
MIND MAP
HYPE
SODA
ENERGY DRINK
ALCOHOL
DRUGS IDENTIFYING THE NEED
CURRENT PRODUCT MARKET
SPARKLING WATER
SPIRITS
ALCOHOLIC E.G. PULSE
STIMULATORS E.G. V AND REDBULL
BEERWINE
FRUIT JUICE FIZZ DRINKS
HALLUCINOGENS
STIMULANTS
DEPRESSANTS
SOFTDRINK
RETURN TO 60’S AND 70’S CULTURE, THE DESIRE FOR SOMETHING NEW AND EXCITING
THE DREADED SUNDAY MORNING HANGOVER
NO NEW IDEAS ON THE MARKET
GROWING POPULARITY OF HERBAL HIGHS, NO BRAND TO PROMOTE SUCH PRODUCTS
DANGER OF ILLICIT DRUG ABUSE
STRONG AUSTRALIAN DRINKING CULTURE
MUCH NEEDED ESCAPE FROM BUSY LIFESTYLES
CONSUMER AUDIENCE
THRILL SEEKING YOUNG ADULTS
18 - 30 YEARS OLD
COLLEGE & UNIVERSITY STUDENTS
SOLD IN BOTTLE SHOPS
CLUB DRINK
AUSTRALIAN YOUTH
‘FESTIVAL HEAD’
MUSICALLY INCLINED INDIVIDUALS
GENERATION ABOUT EXPERIMENTATION
PRODUCT GENERATION
NAME SCIENCETHEME
STIMULANT DRINKS
PERIODIC TABLE OF ELEMENTS
HEART RATEVIBE
BLISS
THREE DRINKS UNDER THE DRINK LABEL
ALTERNATIVE TO DRUGS AND ALCOHOL
‘LOLLY’ WATER OR DRUG WATER
DIFFERENT PSYCHOTIC EFFECTS
THRILLHIGH (HI)
EX STIMULATE
ECSTATIC
HYPE
666w o r s h i p
By Morgan Graves-Burnnand, Isabella Clark, Stevie Breese, Gabriella Paola Duarte
Mind map and reach
ing an idea
Mind map-gen
eration of i
deas
Reworking of an existing place
-Fashion show-Possible after party?
Brands:With the latest trends- leather, animal prints, colour, partners
Advertisement ideas:- Posters-Banners-Catalogues=Inspiration Ksubi, kolors film
Focus on clothing and logo symbols
First idea:-Fashion Show for ksubi- Promote new line “War”
Possible locations:
-Martin Place-Oxford Street-Hyde Park
Have music, setting and location that conspires to Ksubi theme
666w o r s h i p
mind map of alice and wonderland
Mindmap
FrostMIndmap
Potential Ideas
Fast Food + Clothing Company: -Promote both companies -Pop-up Stores -Make FF appealing to corporate Market -Pepackage & combine office delivery -Crust Pizza + David Jones
Pop-Up Store: -Food Orientated -Sandwiches; Organic, eco friendly, tasty, visual identity -Felafel Store; pachakging, visual identity, location, presentation, menu
Re-brand Quantas: -Market differently -Create fresh, new look -Redesign; uniforms, colours, interior of aircraft -Food incorporation, David Jones
Packaging for Quantas Aeroplane Food:
-Promote the company; i.e. David Jones
-Make tourists aware of the company,
-Special Chef Promotion, e.g. Australian Chef, Matt Moran
Lego Designs: -Furniture design
-Endless Possibility -Not only used by childen anymore,
can branch out to a wider audience/target market
-Creative -Fun
Flatpack Furniture -Promotre ‘Lego’
-Nothing ‘Lego’ has ever done before
-Innovative & Unique
Mind Map:
NAME IDEAS
The Vector
Escape
Shift
The Crop
The Bleed
The Slug Pixel
Resolution
Merge
The Spot
THE NAME
YOUNG BROKE & HUNGRY
MInD MAP.
Mind Map
Sustainable cafe & bar withstudent creative spaces
SUSTAINABILITY “THE LIVING PRINCIPLES of DESIGN”SOCIAL invest in people. in our case students and the local communityENVIRONMENTAL positive impact on the environment through recycled and restored furniture, growing food on site, making the building sustainableCULTURAL enhance Sydney creative student identity through student direct involvement with the venue’s operation and development.ECONOMIC have an economic profit that can be distributed beyond the venue and back into the community and other stakeholders.
COMPETITORS AND CURRENT OFFERINGS
- University Libraries - Other cafes / bars - Art galleries - Other creative spaces
LOCATION- easily accessible to creative students- lots of indoor and outdoor space- inner city/inner west
OUTDOOR SPACES - COMMUNITY GARDENS - OUTDOOR DINING & SOCIAL AREA - VEGETABLE PATCHES - LOUNGES & OTHER COZY SPOTS
INDOOR SPACES- LIBRARY - MEETING ROOMS- LOUNGE ROOM - CINEMA- GAMES ROOM - WORKSHOP ROOMS- KITCHEN - NAP ROOMS- COMPUTER ROOMS - QUIET ROOMS - EXHIBITION SPACES- BAND & DJ STAGE
FOOD MENU- Breakfast- Lunch- Dinner
- AFFORDABLE (<$15 MAIN)- HEALTHY! BRAIN FOOD!- ABLE TO COOK AT HOME EASILY
DRINK MENU- COFFEE & TEA- BEER & WINE- COCKTAIL JUGS- FRESH PRESSED FRUIT & VEGETABLE JUICES- ‘TAP’ WATER
THEMES- “home away from home”- marry the built and natural environment- use recycled and restored furniture
EVENTShosted by Sketch
for & by students
WORKSHOPSeducational, practical, affordable, by demand.
RESEARCH CREATIVE SPACES CAFE / BAR
Mindm
ap
MINDMAP
Indoors(Outside Auditorium)
Creating an area suitable for students to relax and have a
break from school/work.
Outdoor (Outside Black- Lvl 10)
Coffee Tables
Couches
Game Consoles
Artworks
Super Colourful and Playful
Furniture
Hammocks
Fake Trees and Grass- Carpet Outdoor Feel
Coffee Tables
Couches
Hammocks
Glass around closed off area
Bean Bags Arcade Feel Vending Machines
Adaptable to weather
Always accessable
?any questions
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