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Mind Control Theories and Techniques used byMass Media

Apr 28th, 2010 | Category: Vigilant Reports |759 Comments

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Mass media is the most powerful tool used by the ruling class to manipulate the masses. It shapesand molds opinions and attitudes and defines what is normal and acceptable. This article looks at theworkings of mass media through the theories of its major thinkers, its power structure and thetechniques it uses, in order to understand its true role in society.

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Image source deesillustration.com

Image source deesillustration.com

Most of the articles on this site discuss occult symbolism found in objects of popular culture. From thesearticles arise many legitimate questions relating to the purpose of those symbols and the motivations ofthose who place them there, but it is impossible for me to provide satisfactory answers to thesequestions without mentioning many other concepts and facts. I’ve therefore decided to write this article tosupply the theoretical and methodological background of the analyzes presented on this site as well asintroducing the main scholars of the field of mass communications. Some people read my articles andthink I’m saying “Lady Gaga wants to control our minds”. That is not the case. She is simply a small partof the huge system that is the mass media.

Programming Through Mass Media

Mass media are media forms designed to reach the largest audience possible. They include television,movies, radio, newspapers, magazines, books, records, video games and the internet. Many studieshave been conducted in the past century to measure the effects of mass media on the population in orderto discover the best techniques to influence it. From those studies emerged the science ofCommunications, which is used in marketing, public relations and politics. Mass communication is anecessary tool to insure the functionality of a large democracy; it is also a necessary tool for adictatorship. It all depends on its usage.

In the 1958 preface for A Brave New World, Aldous Huxley paints a rather grim portrait of society. Hebelieves it is controlled by an “impersonal force”, a ruling elite, which manipulates the population usingvarious methods.

“Impersonal forces over which we have almost no control seem to be pushing us all in the direction of theBrave New Worldian nightmare; and this impersonal pushing is being consciously accelerated byrepresentatives of commercial and political organizations who have developed a number of new techniquesfor manipulating, in the interest of some minority, the thoughts and feelings of the masses.”- Aldous Huxley, Preface to A Brave New World

His bleak outlook is not a simple hypothesis or a paranoid delusion. It is a documented fact, present inthe world’s most important studies on mass media. Here are some of them:

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Elite Thinkers

Walter Lippmann

Walter Lippmann, an American intellectual, writer and two-time Pulitzer Prize winner brought forth one ofthe first works concerning the usage of mass media in America. In Public Opinion (1922), Lippmanncompared the masses to a “great beast” and a “bewildered herd” that needed to be guided by agoverning class. He described the ruling elite as “a specialized class whose interests reach beyond thelocality.” This class is composed of experts, specialists and bureaucrats. According to Lippmann, theexperts, who often are referred to as “elites,” are to be a machinery of knowledge that circumvents theprimary defect of democracy, the impossible ideal of the “omnicompetent citizen.” The trampling androaring “bewildered herd” has its function: to be “the interested spectators of action,” i.e. not participants.Participation is the duty of “the responsible man”, which is not the regular citizen.

Mass media and propaganda are therefore tools that must be used by the elite to rule the public withoutphysical coercion. One important concept presented by Lippmann is the “manufacture of consent”, whichis, in short, the manipulation of public opinion to accept the elite’s agenda. It is Lippmann’s opinion thatthe general public is not qualified to reason and to decide on important issues. It is therefore importantfor the elite to decide “for its own good” and then sell those decisions to the masses.

“That the manufacture of consent is capable of great refinements no one, I think, denies. The process bywhich public opinions arise is certainly no less intricate than it has appeared in these pages, and theopportunities for manipulation open to anyone who understands the process are plain enough. . . . as a resultof psychological research, coupled with the modern means of communication, the practice of democracy hasturned a corner. A revolution is taking place, infinitely more significant than any shifting of economic power. . .. Under the impact of propaganda, not necessarily in the sinister meaning of the word alone, the oldconstants of our thinking have become variables. It is no longer possible, for example, to believe in theoriginal dogma of democracy; that the knowledge needed for the management of human affairs comes upspontaneously from the human heart. Where we act on that theory we expose ourselves to self-deception,and to forms of persuasion that we cannot verify. It has been demonstrated that we cannot rely upon intuition,conscience, or the accidents of casual opinion if we are to deal with the world beyond our reach.”–Walter Lippmann, Public Opinion

It might be interesting to note that Lippmann is one of the founding fathers of the Council on ForeignRelations (CFR), the most influential foreign policy think tank in the world. This fact should give you asmall hint of the mind state of the elite concerning the usage of media.

“Political and economic power in the United States is concentrated in the hands of a “ruling elite” that controlsmost of U.S.-based multinational corporations, major communication media, the most influential foundations,

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major private universities and most public utilities. Founded in 1921, the Council of Foreign Relations is thekey link between the large corporations and the federal government. It has been called a “school forstatesmen” and “comes close to being an organ of what C. Wright Mills has called the Power Elite – a groupof men, similar in interest and outlook shaping events from invulnerable positions behind the scenes. Thecreation of the United Nations was a Council project, as well as the International Monetary Fund and theWorld Bank.”- Steve Jacobson, Mind Control in the United States

Some current members of the CFR include David Rockefeller, Dick Cheney, Barack Obama, HilaryClinton, mega-church pastor Rick Warren and the CEOs of major corporations such as CBS, Nike,Coca-Cola and Visa.

Carl Jung

Carl Jung is the founder of analytical psychology (also known an Jungian psychology), which emphasizesunderstanding the psyche by exploring dreams, art, mythology, religion, symbols and philosophy. TheSwiss therapist is at the origin of many psychological concepts used today such as the Archetype, theComplex, the Persona, the Introvert/Extrovert and Synchronicity. He was highly influenced by the occultbackground of his family. Carl Gustav, his grandfather, was an avid Freemason (he was Grand Master)and Jung himself discovered that some of his ancestors were Rosicrucians. This might explain his greatinterest in Eastern and Western philosophy, alchemy, astrology and symbolism. One of his mostimportant (and misunderstood) concept was the Collective Unconscious.

“My thesis, then, is as follows: In addition to our immediate consciousness, which is of a thoroughly personalnature and which we believe to be the only empirical psyche (even if we tack on the personal unconscious asan appendix), there exists a second psychic system of a collective, universal, and impersonal nature which isidentical in all individuals. This collective unconscious does not develop individually but is inherited. It consistsof pre-existent forms, the archetypes, which can only become conscious secondarily and which give definiteform to certain psychic contents.”- Carl Jung, The Concept of the Collective Unconscious

The collective unconscious transpires through the existence of similar symbols and mythological figuresin different civilizations. Archetypal symbols seem to be embedded in our collective subconscious, and,when exposed to them, we demonstrate natural attraction and fascination. Occult symbols can thereforeexert a great impact on people, even if many individuals were never personally introduced to the symbol’s

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esoteric meaning. Mass media thinkers, such as Edward D. Bernays, found in this concept a great wayto manipulate the public’s personal and collective unconscious.

1955 Time Magazine coverfeaturing Carl Jung. Looks alittle like Avatar, doesn’t it?

Edward Bernays

Edward Bernays is considered to be the “father of public relations” and used concepts discovered by hisuncle Sigmund Freud to manipulate the public using the subconscious. He shared Walter Lippmann’sview of the general population by considering it irrational and subject to the “herd instinct”. In his opinion,the masses need to be manipulated by an invisible government to insure the survival of democracy.

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is animportant element in democratic society. Those who manipulate this unseen mechanism of society constitutean invisible government which is the true ruling power of our country.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we havenever heard of. This is a logical result of the way in which our democratic society is organized. Vast numbersof human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

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Our invisible governors are, in many cases, unaware of the identity of their fellow members in the innercabinet.”- Edward Bernays, Propaganda

Bernay’s trailblazing marketing campaigns profoundly changed the functioning of American society. Hebasically created “consumerism” by creating a culture wherein Americans bought for pleasure instead ofbuying for survival. For this reason, he was considered by Life Magazine to be in the Top 100 mostinfluential Americans of the 20th century.

Harold Lasswell

In 1939-1940, the University of Chicago was the host of a series of secret seminars on communications.These think tanks were funded by the Rockefeller foundation and involved the most prominentresearchers in the fields of communications and sociological studies. One of these scholars was HaroldLasswell, a leading American political scientist and communications theorist, specializing in the analysisof propaganda. He was also of the opinion that a democracy, a government ruled by the people, couldnot sustain itself without a specialized elite shaping and molding public opinion through propaganda.

In his Encyclopaedia of the Social Sciences, Lasswell explained that when elites lack the requisite forceto compel obedience, social managers must turn to “a whole new technique of control, largely throughpropaganda.” He added the conventional justification: we must recognize the “ignorance and stupidity[of] … the masses and not succumb to democratic dogmatisms about men being the best judges oftheir own interests.”

Lasswell extensively studied the field of content analysis in order to understand the effectiveness ofdifferent types of propaganda. In his essay Contents of Communication, Lasswell explained that, inorder to understand the meaning of a message (i.e. a movie, a speech, a book, etc.), one should takeinto account the frequency with which certain symbols appear in the message, the direction in which thesymbols try to persuade the audience’s opinion, and the intensity of the symbols used.

Lasswell was famous for his media analysis model based on:

Who (says) What (to) Whom (in) What Channel (with) What Effect

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By this model, Lasswell indicates that in order to properly analyze a media product, one must look atwho produced the product (the people who ordered its creation), who was it aimed at (the targetaudience) and what were the desired effects of this product (to inform, to convince, to sell, etc.) on theaudience.

Using a Rihanna video as an example, the analysis would be as follows: WHO PRODUCED: VivendiUniversal; WHAT: pop artist Rihanna; TO WHOM: consumers between the ages of 9 and 25; WHATCHANNEL: music video; and WHAT EFFECT: selling the artist, her song, her image and her message.

The analyzes of videos and movies on The Vigilant Citizen place a great importance on the “who isbehind” the messages communicated to the public. The term “Illuminati” is often used to describe thissmall elite group covertly ruling the masses. Although the term sounds quite caricatured andconspiratorial, it aptly describes the elite’s affinities with secret societies and occult knowledge.However, I personally detest using the term “conspiracy theory” to describe what is happening in themass media. If all the facts concerning the elitist nature of the industry are readily available to the public,can it still be considered a “conspiracy theory”?

There used to be a variety of viewpoints, ideas and opinions in popular culture. The consolidation ofmedia corporations has, however, produced a standardization of the cultural industry. Ever wonderedwhy all recent music sounds the same and all recent movies look the same? The following is part of theanswer:

Media Ownership

As depicted in the graph above, the number of corporations owning the majority of U.S. media outletswent from 50 to 5 in less than 20 years. Here are the top corporations evolving around the world and theassets they own.

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“A list of the properties controlled by AOL Time Warner takes ten typed pages listing 292 separatecompanies and subsidiaries. Of these, twenty-two are joint ventures with other major corporations involved invarying degrees with media operations. These partners include 3Com, eBay, Hewlett-Packard, Citigroup,Ticketmaster, American Express, Homestore, Sony, Viva, Bertelsmann, Polygram, and Amazon.com. Some ofthe more familiar fully owned properties of Time Warner include Book-of-the-Month Club; Little, Brownpublishers; HBO, with its seven channels; CNN; seven specialized and foreign-language channels; RoadRunner; Warner Brothers Studios; Weight Watchers; Popular Science; and fifty-two different record labels.”- Ben Bagdikan, The New Media Monopoly

AOL Time Warner owns:

64 magazines, including Time, Life, People, MAD Magazine and DC ComicsWarner Bros, New Line and Fine Line Features in cinemaMore than 40 music labels including Warner Bros, Atlantic and ElektraMany television networks such as WB Networks, HBO, Cinemax, TNT, Cartoon Network and CNNMadonna, Sean Paul, The White Stripes

Viacom owns:

CBS, MTV, MTV2, UPN, VH1, Showtime, Nickelodeon, Comedy Central, TNN, CMT and BETParamount Pictures, Nickelodeon Movies, MTV FilmsBlockbuster Videos1800 screens in theaters through Famous Players

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“Disney ownership of a hockey team called The Mighty Ducks of Anaheim does not begin to describe thevastness of the kingdom. Hollywood is still its symbolic heart, with eight movie production studios anddistributors: Walt Disney Pictures, Touchstone Pictures, Miramax, Buena Vista Home Video, Buena VistaHome Entertainment, Buena Vista International, Hollywood Pictures, and Caravan Pictures.

The Walt Disney Company controls eight book house imprints under Walt Disney Company Book Publishingand ABC Publishing Group; seventeen magazines; the ABC Television Network, with ten owned and operatedstations of its own including in the five top markets; thirty radio stations, including all the major markets;eleven cable channels, including Disney, ESPN (jointly), A&E, and the History Channel; thirteen internationalbroadcast channels stretching from Australia to Brazil; seven production and sports units around the world;and seventeen Internet sites, including the ABC group, ESPN.sportszone, NFL.com, NBAZ.com, andNASCAR.com. Its five music groups include the Buena Vista, Lyric Street, and Walt Disney labels, and livetheater productions growing out of the movies The Lion King, Beauty and the Beast, and King David.”- Ibid

The Walt Disney Company owns:

ABC, Disney Channel, ESPN, A&E, History ChannelWalt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Film Corp.,Dimension and Buena Vista InternationalMiley Cyrus/ Hannah Montana, Selena Gomez, Jonas Brothers

Vivendi Universal owns:

27% of US music sales, labels include: Interscope, Geffen, A&M, Island, Def Jam, MCA, Mercury,Motown and UniversalUniversal Studios, Studio Canal, Polygram Films, Canal +Numerous internet and cell phone companiesLady Gaga, The Black Eyed Peas, Lil Wayne, Rihanna, Mariah Carey, Jay-Z

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Sony owns:

Columbia Pictures, Screen Gems, Sony Pictures Classics15% of US Music sales, labels include Columbia, Epic, Sony, Arista, Jive and RCA RecordsBeyonce, Shakira, Michael Jackson, Alicia Keys, Christina Aguilera

A limited number of actors in the cultural industry means a limited amount of viewpoints and ideasmaking their way to the general public. It also means that a single message can easily saturate all formsof media to generate consent (i.e. “there are weapons of mass destruction in Iraq”).

The Standardization of Human Thought

The merger of media companies in the last decades generated a small oligarchy of mediaconglomerates. The TV shows we follow, the music we listen to, the movies we watch and thenewspapers we read are all produced by FIVE corporations. The owners of those conglomerates haveclose ties with the world’s elite and, in many ways, they ARE the elite. By owning all of the possibleoutlets having the potential to reach the masses, these conglomerates have the power to create in theminds of the people a single and cohesive world view, engendering a “standardization of human thought”.

Even movements or styles that are considered marginal are, in fact, extensions of mainstream thinking.Mass medias produce their own rebels who definitely look the part but are still part of the establishmentand do not question any of it. Artists, creations and ideas that do not fit the mainstream way of thinkingare mercilessly rejected and forgotten by the conglomerates, which in turn makes them virtuallydisappear from society itself. However, ideas that are deemed to be valid and desirable to be acceptedby society are skillfully marketed to the masses in order to make them become self-evident norm.

In 1928, Edward Bernays already saw the immense potential of motion pictures to standardize thought:

“The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a

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great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation.Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broadpopular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only ofideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purveyentertainment.”- Edward Bernays, Propaganda

These facts were flagged as dangers to human freedom in the 1930′s by thinkers of the school ofFrankfurt such as Theodor Adorno and Herbert Marcuse. They identified three main problems with thecultural industry. The industry can:

1. reduce human beings to the state of mass by hindering the development of emancipatedindividuals, who are capable of making rational decisions;

2. replace the legitimate drive for autonomy and self-awareness by the safe laziness of conformismand passivity; and

3. validate the idea that men actually seek to escape the absurd and cruel world in which they live bylosing themselves in a hypnotic state self-satisfaction.

The notion of escapism is even more relevant today with advent of online video games, 3D movies andhome theaters. The masses, constantly seeking state-of-the-art entertainment, will resort to high-budgetproducts that can only be produced by the biggest media corporations of the world. These productscontain carefully calculated messages and symbols which are nothing more and nothing less thanentertaining propaganda. The public have been trained to LOVE its propaganda to the extent that itspends its hard-earned money to be exposed to it. Propaganda (used in both political, cultural andcommercial sense) is no longer the coercive or authoritative communication form found in dictatorships:it has become the synonym of entertainment and pleasure.

“In regard to propaganda the early advocates of universal literacy and a free press envisaged only twopossibilities: the propaganda might be true, or it might be false. They did not foresee what in fact hashappened, above all in our Western capitalist democracies — the development of a vast masscommunications industry, concerned in the main neither with the true nor the false, but with the unreal, themore or less totally irrelevant. In a word, they failed to take into account man’s almost infinite appetite fordistractions.”- Aldous Huxley, Preface to A Brave New World

A single piece of media often does not have a lasting effect on the human psyche. Mass media, however,by its omnipresent nature, creates a living environment we evolve in on a daily basis. It defines the normand excludes the undesirable. The same way carriage horses wear blinders so they can only see what isright in front of them, the masses can only see where they are supposed to go.

“It is the emergence of mass media which makes possible the use of propaganda techniques on a societalscale. The orchestration of press, radio and television to create a continuous, lasting and total environmentrenders the influence of propaganda virtually unnoticed precisely because it creates a constant environment.Mass media provides the essential link between the individual and the demands of the technological society.”- Jacques Ellul

One of the reasons mass media successfully influences society is due to the extensive amount ofresearch on cognitive sciences and human nature that has been applied to it.

Manipulation Techniques

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“Publicity is the deliberate attempt to manage the public’s perception of a subject. The subjects of publicityinclude people (for example, politicians and performing artists), goods and services, organizations of allkinds, and works of art or entertainment.”

The drive to sell products and ideas to the masses has lead to an unprecedented amount of research onhuman behavior and on the human psyche. Cognitive sciences, psychology, sociology, semiotics,linguistics and other related fields were and still are extensively researched through well-funded studies.

“No group of sociologists can approximate the ad teams in the gathering and processing of exploitable socialdata. The ad teams have billions to spend annually on research and testing of reactions, and their productsare magnificent accumulations of material about the shared experience and feelings of the entire community.”- Marshal McLuhan, The Extensions of Man

The results of those studies are applied to advertisements, movies, music videos and other media inorder to make them as influential as possible. The art of marketing is highly calculated and scientificbecause it must reach both the individual and the collective consciousness. In high-budget culturalproducts, a video is never “just a video,” Images, symbols and meanings are strategically placed in orderto generate a desired effect.

“It is with knowledge of the human being, his tendencies, his desires, his needs, his psychic mechanisms, hisautomatisms as well as knowledge of social psychology and analytical psychology that propaganda refines itstechniques.”- Propagandes, Jacques Ellul (free translation)

Today’s propaganda almost never uses rational or logical arguments. It directly taps into a human’s mostprimal needs and instincts in order to generate an emotional and irrational response. If we always thoughtrationally, we probably wouldn’t buy 50% of what we own. Babies and children are constantly found inadvertisements targeting women for a specific reason: studies have shown that images of childrentrigger in women an instinctual need to nurture, to care and to protect, ultimately leading to a sympatheticbias towards the advertisement..

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Strange old 7up ad using the cutenessof babies

Sex is ubiquitous in mass media, as it draws and keeps the viewer’s attention. It directly connects to ouranimal need to breed and to reproduce, and, when triggered, this instinct can instantly overshadow anyother rational thoughts in our brain.

Subliminal Perception

What if the messages described above were able to reach directly the viewers’ subconscious mind,without the viewers even realizing what is happening? That is the goal of subliminal perception. Thephrase subliminal advertising was coined in 1957 by the US market researcher James Vicary, who saidhe could get moviegoers to “drink Coca-Cola” and “eat popcorn” by flashing those messages onscreenfor such a short time that viewers were unaware.

“Subliminal perception is a deliberate process created by communications technicians, by which you receiveand respond to information and instructions without being consciously aware of the instructions”- Steve Jacobson, Mind Control in the United States

This technique is often used in marketing and we all know that sex sells.

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Although some sources claim that subliminal advertising is ineffective or even an urban myth, thedocumented usage of this technique in mass media proves that creators believe in its powers. Recentstudies have also proven its effectiveness, especially when the message is negative.

” A team from University College London, funded by the Wellcome Trust, found that it [subliminal perception]was particularly good at instilling negative thoughts. There has been much speculation about whether peoplecan process emotional information unconsciously, for example pictures, faces and words,” said Professor NilliLavie, who led the research. We have shown that people can perceive the emotional value of subliminalmessages and have demonstrated conclusively that people are much more attuned to negative words.”- Source

A famous example of subliminal messaging in political communications is in George Bush’sadvertisement against Al Gore in 2000.

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Right after the name of Gore is mentioned, the ending of the word “bureaucrats” – “rats” – flashes on thescreen for a split second.

The discovery of this trickery caused quite a stir and, even if there are no laws against subliminalmessaging in the U.S., the advertisement was taken off the air.

As seen in many articles on The Vigilant Citizen, subliminal and semi-subliminal messages are oftenused in movies and music videos to communicate messages and ideas to the viewers.

Desensitization

In the past, when changes were imposed on populations, they would take to the streets, protest and evenriot. The main reason for this clash was due to the fact that the change was clearly announced by therulers and understood by the population. It was sudden and its effects could clearly be analyzed andevaluated. Today, when the elite needs a part of its agenda to be accepted by the public, it is donethrough desensitization. The agenda, which might go against the public best interests, is slowly,gradually and repetitively introduced to the world through movies (by involving it within the plot), musicvideos (who make it cool and sexy) or the news (who present it as a solution to today’s problems). Afterseveral years of exposing the masses to a particular agenda, the elite openly presents the concept theworld and, due to mental programming, it is greeted with general indifference and is passively accepted.This technique originates from psychotherapy.

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“The techniques of psychotherapy, widely practiced and accepted as a means of curing psychologicaldisorders, are also methods of controlling people. They can be used systematically to influence attitudes andbehavior. Systematic desensitization is a method used to dissolve anxiety so the the patient (public) is nolonger troubled by a specific fear, a fear of violence for example. [...] People adapt to frightening situations ifthey are exposed to them enough”.- Steven Jacobson, Mind Control in the United States

Predictive programming is often found in the science fiction genre. It presents a specific image of thefuture – the one that is desired by the elite – and ultimately becomes in the minds of men an inevitability.A decade ago, the public was being desensitized to war against the Arab world. Today, the population isgradually being exposed to the existence of mind control, of transhumanism and of an Illuminati elite.Emerging from the shadows, those concepts are now everywhere in popular culture. This is what AliceBailey describes as the “externalization of the hierarchy”: the hidden rulers slowly revealing themselves.

Occult Symbolism in Pop Culture

Metropolis – a movie by the elite, for theelite?

Contrarily to the information presented above, documentation on occult symbolism is rather hard to find.This should not come as a surprise as the term “occult”, literally means “hidden”. It also means “reservedto those in the know” as it is only communicated to those who are deemed worthy of the knowledge. It isnot taught in schools nor is it discussed in the media. It is thus considered marginal or even ridiculous bythe general population.

Occult knowledge is NOT, however, considered ridiculous in occult circles. It is considered timeless andsacred. There is a long tradition of hermetic and occult knowledge being taught through secret societiesoriginating from ancient Egyptians, to Eastern Mystics, to the Knights Templar to modernday Freemasons. Even if the nature and the depth of this knowledge was most probably modified andaltered throughout the centuries, mystery schools kept their main features, which are highly symbolic,

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ritualistic and metaphysical. Those characteristics, which were an intricate part of

ancient civilizations, have totally been evacuated from modern society to be replaced by pragmaticmaterialism. For this reason, there lies an important gap of understanding between the pragmaticaverage person and the ritualistic establishment.

“If this inner doctrine were always concealed from the masses, for whom a simpler code had been devised, isit not highly probable that the exponents of every aspect of modern civilization – philosophic, ethical, religious,and scientific-are ignorant of the true meaning of the very theories and tenets on which their beliefs arefounded? Do the arts and sciences that the race has inherited from older nations conceal beneath their fairexterior a mystery so great that only the most illumined intellect can grasp its import? Such is undoubtedly thecase.”- Manly P. Hall, Secret Teachings of All Ages

The “simpler code” devised for the masses used to be organized religions. It is now becoming theTemple of the Mass Media and it preaches on a daily basis extreme materialism, spiritual vacuosity anda self-centered, individualistic existence. This is exactly the opposite of the attributes required to becomea truly free individual, as taught by all great philosophical schools of thought. Is a dumbed-downpopulation easier to deceive and to manipulate?

“These blind slaves are told they are “free” and “highly educated” even as they march behind signs that wouldcause any medieval peasant to run screaming away from them in panic-stricken terror. The symbols thatmodern man embraces with the naive trust of an infant would be tantamount to billboards reading, ‘This wayto your death and enslavement,’ to the understanding of the traditional peasant of antiquity”- Michael A. Hoffman II, Secret Societies and Psychological Warfare

In Conclusion

This article examined the major thinkers in the field of mass media, the media power structure and thetechniques used to manipulate the masses. I believe this information is vital to the understanding of the“why” in the topics discussed on The Vigilant Citizen. The “mass population” versus “ruling class”dichotomy described in many articles is not a “conspiracy theory” (again, I hate that term), but a reality

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that has been clearly stated in the works of some of the 20th century’s most influential men.

Lippmann, Bernays and Lasswell have all declared that the public are not fit to decide their own fate,which is the inherent goal of democracy. Instead, they called for a cryptocracy, a hidden government, aruling class in charge of the “bewildered herd.” As their ideas continue to be applied to society, it isincreasingly apparent that an ignorant population is not an obstacle that the rulers must deal with: It issomething that is DESIRABLE and, indeed, necessary, to insure total leadership. An ignorant populationdoes not know its rights, does not seek a greater understanding of issues and does not questionauthorities. It simply follows trends. Popular culture caters to and nurtures ignorance by continually servingup brain-numbing entertainment and spotlighting degenerate celebrities to be idolized. Many people askme: “Is there a way to stop this?” Yes, there is. STOP BUYING THEIR CRAP AND READ A BOOK.

“If a nation expects to be ignorant and free, it expects what never was and never will be.”- Thomas Jefferson

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5/2/2014 Mind Control Theories and Techniques used by Mass Medias

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· 208 weeks ago

mind BLOWN.

· 208 weeks ago

It is time.

1 reply · active 26 weeks ago

· 208 weeks ago

<3!

· 208 weeks ago

okay thought i'd be one of the f irst. anyw ay, no i'm not surprised. already knew this.

my grandpa w as in the navy and w orked for the gov and gets piss drunk and tells me everything....

trust me, this is the least of our w orries.

4 replies · active 13 weeks ago

· 208 weeks ago

its funny that guy in the picture is w earing a cardinals shirt. there so lame

2 replies · active 26 weeks ago

· 208 weeks ago

Love it! Great article to share w ith ppl!

· 208 weeks ago

@6 "they're" so lame. you w anna be intelligent... then be intelligent.

anyw ay, the key is to not w atch too much tv, mute or fastforw ard through commercials, and limit your overall media exposure. and def don't put

money in their pockets. f*ckers.

2 replies · active 50 weeks ago

· 208 weeks ago

******* To: LAUREN **********

PLEASE ELABORATE!!!!!!!!

· 208 weeks ago

To anyone w ho hasn't already.. w atch a documentary on YouTube called THE ARRIVALS.

Eye-opening life changing stuff.. its in around 50 parts, but you can buy the dvd from eBay for a few quid..

5/2/2014 Mind Control Theories and Techniques used by Mass Medias

http://vigilantcitizen.com/vigilantreport/mind-control-theories-and-techniques-used-by-mass-media/ 20/26

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dear lauren

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· 208 weeks ago

okay thought i’d be one of the f irst. anyw ay, no i’m not surprised. already knew this.

my grandpa w as in the navy and w orked for the gov and gets piss drunk and tells me everything….

trust me, this is the least of our w orries.

SO sad but SO true!

· 208 weeks ago

I w atch TV, mainly series and movies. Not for the story, i rather focus on "reading" in betw een lines or the meta-story. Noticed the desensitization

tow ards chinese? they are the arabs of the 80 and 90 in mass media. hope some day, vigilant citizen adresses a post on the subject (w ould be

very funny a graph show ing nationalities or etnic origin of "bad guys" in movies. and relate it to w ars and geopolitical agenda of the USA.

cheers

3 replies · active 17 weeks ago

· 208 weeks ago

Fantastic article although my paranoia is spiking.

· 208 weeks ago

Great! Thanks VC!

· 208 weeks ago

another great artcle, never noticed da AXE thing

· 208 weeks ago

Ever since I stopped w atching television, my life has been less stressful and a lot more peaceful. I still w atch it occasionaly if I'm sick or

something, but most of the time I keep it off. Our minds don't need constant entertainment! I know some people w ho constantly have the TV on and

it's really annoying. Completely turn off your tv for a w eek and see how you feel. Read, meditate, exercise etc. You'll feel better and you w on't

have to w orry about all the brainw ashing television does.

Good article by the w ay!

1 reply · active 58 weeks ago

· 208 weeks ago

Brilliant!

· 208 weeks ago

Thanks Vigilant!

· 208 weeks ago

Same here. Im less stressed w ithout TV and PC and phone too I might add. TV is most degrading w ithout your control w ith its commercials and

5/2/2014 Mind Control Theories and Techniques used by Mass Medias

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such. U can be w atching a show that does not bother u and see a degrading commercial. All that static messes w ith our brains anyw ays

· 208 weeks ago

As alw ays outstanding research. I am not part of the herd. So that your readers understand, there is a steep price to pay for being truly a rugged

individualist. If that is possible and still be a member of society. I pay the price all the time. You have to have an anvil to secure your humanitarian

beliefs and a tremendous amount of know ledge across a w ide spectrum of disciplines. So keep teaching . It is needed.

1 reply · active 12 weeks ago

· 208 weeks ago

So interesting &so sad :/

· 208 weeks ago

Thanks Vigilant!

· 208 weeks ago

Cool idk those msg

N1

· 208 weeks ago

My Dad quoted someone w ho said the tv w as the 'electronic golden calf '.

· 208 weeks ago

i'm glad that everyone w ho left comments thus far seems to be able to appreciate this post. Once people start to realize that the ingredients for

mind control are all around., I do believe it w ill be increasingly diff icult for them to ignore the obvious symbolism all around them. God bless you

· 208 weeks ago

Wonderful Insight Vigilant!

Thanks so much for opening my eyes!!

· 208 weeks ago

VC says: "Today, the population is gradually being exposed to the existence of mind control, of transhumanism and of an Illuminati elite."

It's important to realize w hat the message is as w ell as how the message is being transmitted.

http://publicvigil.blogspot.com/2010/05/maafa-21-black-genocide-in-21st-century.html

============

One of the cornerstones of the Elite agenda is eugenics. Eugenics is born from darw inism and eventually leads to transhumanism.

Transhumanism is visible in the corporate media in the form of robotic and cyborg images in music videos.

This w hole agenda is driven by the "promethean" view that science should triumph over religion. This is simply an extension of the Nazi agenda to

create a super-race. Philosophically it is derived from Nietzsche's proclamation that "God is dead". It is an atheistic and amoral movement, but it

5/2/2014 Mind Control Theories and Techniques used by Mass Medias

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disguises itself in forms that w ill not arouse the general public. An excellent example of this is the w ay Planned Parenthood is used to disguise the

genocidal attack on non-w hites around the w orld.

The goal of the Elite is to create an image in the minds of the general public that a society based on scientif ic principles is naturally superior to a

society based on religious principles. This is the "promethean" w orld view w hich I mentioned earlier. The w ord "promethean" derives from

Prometheus w ho stole f ire from the gods and gave it to man. This symbolizes the triumph of science and technology (as represented by f ire) over

religion (as represented by the gods).

============

1 reply · active 6 weeks ago

· 208 weeks ago

See also this article w hich discusses in more detail Nietzsche and the Prometheus myth.

http://publicvigil.blogspot.com/2010/04/they-clone-horses-dont-they.html

· 208 weeks ago

(Sorry, I forgot to include these quotes in the above comment.)

Rockefeller Center in New York City is a virtual shrine to Prometheus. His golden statue stands at the head of the central fountain, w ith lines from

Aeschylus inscribed below .

Prometheus is Lucifer. The giver of light. The "god" of the atheists, occultists, Freemasons. He is science unrestrained by religion. According to

their mythology, once Prometheus is unbound then he w ill battle w ith Zeus (religion) and defeat him. Prometheus unbound represents the triumph

of the secular over the religious.

1 reply · active 15 weeks ago

· 208 weeks ago

Do you think this recent addition of sw itching everyone over to HD and blueray has anything to do w ith media control? I'm speculating that it is

somehow a w ay to w atch us/monitor?? There has to be some reasons w hy everyone is sw itching over....

2 replies · active 54 weeks ago

· 208 weeks ago

Great post. I've been thinking about going off tv and movies for a w hile now . Every time I've tried I've had w ithdraw al symptoms, almost like

physical tremors, I felt a sense of urgency, fear, desperation, and a great NEED to stay connected to tv/movies/internet. Some of the

messages/themes of the movies w ould make even the most obtuse person raise an eyebrow .

I've been seeing recurring themes in movies, especially kid's movies about kids gaining "special" or supernatural pow ers from non-human entities.

Learning secret mysteries, being "chosen" for special "schools" w here they learn to obtain these pow ers from alien/supernatural entities.

1 reply · active 40 weeks ago

· 208 weeks ago

Wake up people. It is about time everyone realized the ******ic occultist orw ellian freemasonic elite of the US. There is PLENTY information on the

net. If someone thinks that this is ALL there is about the Illuminati and their pow er and control over the w orld you are as naive as it gets.

Take the band from your eyes, open them, if you have eyes see, if you have ears listen. The know ledge is not HIDDEN anymore. The Illuminati

w ant your soul, your body and your mind, and believe me, if you live in f irst w orld countries they already ow n them. You follow w hatever the

media tells you. They easily demonize good people, and glorify f ilthy bastards... No w onder w hy Diana got more praise than Mother Theresa.

WAKE UP!!!!!!!!!!!! WAAAAAAAAAAAAAAAAKE UUUUUUUUUUUUUP!

· 208 weeks ago

Im w aiting for you to have a f ield day w ith the new Aguilera video. That one should give you plenty of material. I just hope kids dont w atch the

video.

5/2/2014 Mind Control Theories and Techniques used by Mass Medias

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· 208 weeks ago

Thank you!!

· 208 weeks ago

w ow a lot of aw some info its great how you back it up w ith so much other books and history that connects the dots

· 208 weeks ago

The Christina Aguilera video is a direct attack on the morals and values of the Catholic Church. It is ANTI Christian and not to mention completely

follow ing their agenda of trying to destroy the REAL Catholic Church. Who w ill be next?

You got Gaga w earing a Rosary over her privates and depicting the cross as a Monster, Jay-Z saying they are killing Jesus, Aguilera having an

**** inside of a Catholic Church, all the media attacking the Pope.

What w ill be next?!?!?!?!

1 reply · active 59 weeks ago

· 208 weeks ago

Vigilant, my dear friend -

You have outdone yourself this time! Truly inspired and excellent w ork - I dare say, your f inest w ork ever!!

I'm very proud of w hat you've done here here, and that the synergy of our minds is producing such excellent results.

Mega-kudos to you, Vig, cuz dis shizz be off da chain, y0!!

Has anyone else noticed that the ruling elite are degenerate sociopathic scumbags? Just w ondering. LOL

· 208 weeks ago

Thanks for another great article.

In addition to turning off and unplugging the t.v., try monitoring your phone calls via your answ ering machine. It is amazing how many callers w ill

never leave a message, or announce w ho they are before hanging up. Some w ill continue to call and hang up before the recording comes on. It's

more freedom from being tied to a phone and automatically picking it up w hen it rings! Caller I.D. is a rip-off because it w ill not show numbers from

businesses or from callers w ho block their numbers. Cell phone users, you are totally controlled by your cells. No more phones ringing unless you

turn ringers on - just a f lashing light w hen there is a "message." Now you're in control, not the "callers."

· 208 weeks ago

@LVB: They are degenerate sociopathic freemasonic satanists orw ellian occultist perv immoral death culture lovers kabbalists fake Christians

anti Catholic Church anti truth f ilthy scumbags...

And still I think I missed like 99% of their attributes.

· 208 weeks ago

Great article! Im amazed at so few comments f irst off. I think that futhers proves the authors point of the article. If this post w ere about

"Brangelina" thier w ould be 500+comments. so kudos to all the thinkers w ho commented on this article.

Ive been trying to go w ithout tv and video games also, Its hard!!! I think I may have a slight addiction. TV has a w ay of sapping life out of its

view ers; The reason w hy is folks vicariously live thier lives though the charaters on tv. If it w asnt for tv, I w ould have w ay more friends than I do

now because I w ould be forced to leave my comfy sectional from "Ikea" and my 42 inch plasma from "bestbuy" and my xbox from "bestbuy" and

socialize. This w eekend I didnt w atch tv and let me tell you, I got a lot of crap done, I even had fun going to w almart, Ususally I hate going to

5/2/2014 Mind Control Theories and Techniques used by Mass Medias

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w almart but w ith no entertainment in my house w almart w as like a themepark for me! and I even called old friends.

1 reply · active 62 weeks ago

· 208 weeks ago

Like my English professor said....Garbage In = Garbage Out. Just w atch educational stuff and you should be f ine.

2 replies · active 8 weeks ago

· 208 weeks ago

and one more thing!!!!!! LOOK at the ice cubes in the coke advertisment, you w ill see a *******!!!!!!!!!!

1 reply · active 62 weeks ago

· 208 weeks ago

Suzanna

That's a nice thought, and I am sure that your intentions are good and pure.

How ever, you may be yet unaw are that the ruling elite also control the vast majority of curricula in nearly all universities, high schools and even

grade schools, via organizations like the NEA, etc. The mass educational system is an integral part of mass media, perhaps even moreso than the

entertainment side.

Education is good, yes, but much of w hat proclaims itself to be education these days is nothing more than INDOCTRINATION into the concepts and

ideas that the ruling elite are propagating into the minds of the young and unaw are.

Food for thought. :)

· 208 weeks ago

I agree about so-called "educational" programs. Everything is spin these days. For me, I like to ask: does it serve man or God? Sometimes it's not

so black and w hite, but w ith mass media it usually is, because they are often selling something toxic on emotional appeal to the basest of needs.

Most of it is very dumbed dow n for a reason.

This is a good article, but merely scratches the surface. It quite accurately demonstrates that these people are fully aw are of w hat they are

doing, and how they view "the masses" (you and me). Their agenda has alw ays been the same, for thousands of years. They are not in control,

but w allow in pride thinking that they are. Their ideas have a price, and they are hoping that "the masses" do not catch on to w hat that is.

· 208 weeks ago

Lovey article.

· 208 weeks ago

I am so grateful for your w ork and your passion. This w ebsite has helped open my eyes to the real depths of this thing, and as a result my life is

changing and reshaping. THANK YOU, never stop.

· 208 weeks ago

Vigilant,

This is the best article you've w ritten. You have a pretty solid and impressive grasp of mass psychology...keep up the good w ork.

Sectum Sempra

5/2/2014 Mind Control Theories and Techniques used by Mass Medias

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Unexplained", a Year After Announcing Initiation to the O.T.O

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Boy

· 208 weeks ago

maybe i've been reading this w ebsite a little too much, but i just saw gabriella cilmi's "on a mission" on youtube and all i could think of w as

"monarch".

check it yourself: http://w w w .youtube.com/w atch?v=ycmQpXWw T0c

1 reply · active 65 weeks ago

· 208 weeks ago

@Dee. Yes, w e all know that. That's the reason it w as there.

· 208 weeks ago

great article... glad i'm not part of the herd....i feel sorry for the people w ho haven't got a clue

· 208 weeks ago

For those ranting about "anti-Catholic" messages, you do realize Catholicism w as and is a pow erful force of manipulation f illed w ith w arped

Christian messages, right? Being pro-Catholic is not entirely a good thing.

1 reply · active 39 weeks ago

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