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Jazz Fest 2016 Campaign Recap
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PrintMiller brand full page ad in Gambit
March 22 – April 26
208,139Gambit Cume Readership
(The Media Audit: Fall 2014)
40,000weekly circulation
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PrintContest half page promotional ad in Gambit
March 22 – April 26
208,139Gambit Cume Readership
(The Media Audit: Fall 2014)
40,000weekly circulation
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bestofneworleans.com/flag(Landing page views: 4,711)
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bestofneworleans.com/winPromotional Screenshot
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Capture the FlagGambit Goods Promotional Post
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Capture the FlagSocial Media Campaign
3/30/16 – 4/15/16
Gambit Facebook Followers: 31,000+
Gambit Instagram Followers: 15.8k+
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Promotion Announcement:Monday, March 21
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First clue: March 23
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Second clue: March 25
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Third clue: March 30
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Fourth clue: April 1
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Fifth clue: April 6
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Sixth clue: April 8
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Seventh clue: April 13
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Eighth clue: April 15
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Instagram post: March 29
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Digital web package: linking to bestofneworleans.com/jazzfest
March 22 – April 26
Impressions: 264,739 Clicks: 343 Delivery rate 110%
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bestofneworleans.com/winjazzfest landing page
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Exclusive e-Blast on 3/23Opens – 6,257
Unique Clicks – 1,775
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Exclusive e-blast on 4/6Opens – 5,762
Unique Clicks – 980
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Bestofneworleans.com/win