53 % 63 % 56 % INSTAGRAM INSPIRES A PERSONAL JOURNEY 52 % agree it gives them a sense of community say it makes them feel more connected to the people they know credit the platform with helping them to define who they are say they use it to document their life VISUALS ARE VITAL of Instagrammers aged 13–24 post photos monthly 72 % MILLENNIALS ON INSTAGRAM For today’s teens and young adults, image is everything – particularly when it comes to how they communicate. That’s why Instagram is one of the fastest growing platforms in the world, with over 300m people sharing 70m photos a day. In order to understand how young people are using Instagram, we conducted a survey of over 7,000 13-24 year-olds in Australia, Brazil, Canada, France, Germany, the UK and the US. This is what we found.