(VERSUS 45% FOR >34 Y.O) >34 Y.O RESEARCH ONLINE MORE OFTEN (ONCE EVERY TWO WEEKS) VERSUS ONCE EVERY THREE WEEKS FOR MILLENNIALS 2/3 YOUNG MILLENNIALS RESEARCH NEW PRODUCTS ONLINE INFO SEEKERS MILLENNIALS 25-34 YOUNG MILLENNIALS 18-24 Young Millennials use the internet to find info on products and stores (versus 43% older people) 61% >34 y.o 34% SMARTPHONE TABLET PC >34 y.o 52% >34 y.o 12% 61% Young Millennials use social blogs and online forums as a source of info (versus 15% older people) 23% 23% Of all Millennials use smart- phones to research product and store information 55% 55% 42% 42% SMARTPHONE IS THE MILLENNIALS DEVICE BENEFITS OF ONLINE SHOPPING WILLING TO PAY MORE FOR KM ‘0’ FOOD WILLING TO PAY MORE FOR ORGANIC FOODS PURCHASING PREFERENCES BUT THERE IS A RELUCTANCE TO PAY MORE 55% 34% 7% TIME SAVING PRODUCT versus 58% for >34 y.o versus 51% for >34 y.o 50% 50% 53% 53% 51% 51% 53% 53% versus 65% for >34 y.o 70% 70% 70% 70% INNOVATION versus 73% for >34 y.o 70% 70% 71% 71% MANUFACTURER RESPECTS ENVIRONMENT AND LOCAL versus 75% for >34 y.o 68% 68% 70% 70% PRODUCTS WITH ENVIRONMENTALY FRIENDLY PACKAGING MILLENNIALS 25-34 YOUNG MILLENNIALS 18-24 MILLENNIALS 25-34 YOUNG MILLENNIALS 18-24 39% 39% FREEDOM TO BUY 37% 37% WIDER ASSORTMENT To learn more please contact: [email protected] MILLENNIALS AS GROCERY SHOPPERS IRI European Shopper Survey 2018