Millennial Attitude May 6, 2015 Gerry McGovern [email protected] @gerrymcgovern.

Millennial Attitude

May 6, 2015

Gerry [email protected]@gerrymcgovern

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@gerrymcgovern

Ethical

Skeptical

Analytical

Cynic al

Disloyal

Millennial

Better educatedPoorer

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CEOs of Standard & Poor 500 companies made 354 times the average wages of US workers in 2012.

Source: The Telegraph

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2000 2005 2010 20150%

10%

20%

30%

40%

50%

60%

70%

80%

Me & My Friends Vs Organiza-tions Me & My Friends

Organizations

Millenials Generation X Baby Boomers Traditionalists

29%

32% 33%

42%

US Employee Engagement by Generation: 2014

60 percent of Millennials will leave their jobs within the first 3 years, costing their employers an average of $20,000 each.

Forbes 2015

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2014

“18- to 29- year-olds’ cynicism toward the political process has never been higher."

Harvard Institute of Politics Director Trey Grayson, 2014.

“Before ever entering a store, 62% of Millennial shoppers already know what they want to buy through prior online research.”

Bazaarvoice, July, 2013

1999 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

20

40

60

80

100

120

Advertising Spend & Click Thru Rate 1999 - 2014

Source: Google, eMarketer, Clipperton

Online advertising spend($ Billions)

Click thru rate

“Streamline" experiencePrevent "distractions"

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@gerrymcgovern

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