mill project

TABLE OF CONTENTS

CHAPTER 1 - INTRODUCTION

a) History of milk industry

b) Small business in sagar city

c) Sourabh milk overview

CHAPTER 2 MARKET PLAN AND ANALYSIS

a) Product nature

b) Target market

c) Market mix

CHAPTER 3- RESEARCH METHODOLOGY & DESIGN

a) Objective of the study

b) Research methodology

c) Data collection mathod

CHAPTER 4 - DATA ANALYSIS AND INTERPRETATION

CHAPTER 5- FINDINGS AND SUGGESTIONS

CHAPTER 6- CONCLUSION

CHAPTER 1 - INTRODUCTION

History of milk industry

Traditionally, in India dairying has been a rural cottage industry. Semi-commercial

dairying started with the establishment of military dairy farms and co-operative milk

unions throughout the country towards the end of nineteenth century.

In earlier years, many households own their own ‘family cow’ or secured milk from a

neighbor who had one. With the increase in urban population fewer households could

afford to keep a cow for private use and moreover there were other problems also like

the high cost of milk production, problems of sanitation etc. restricted the practice; and

gradually the family cow in the city was eliminated and city cattle were all sent back to

the rural areas.

Gradually farmers living near the cities took advantage of their proximity to the cities

and began supplying milk to the urban population; this gave rise to the fluid milk-sheds

we see today in every city of our country.Prior to the 1815 most milk was necessarily

produced within a short distance of the place of consumption because of lack of suitable

means of transportation and refrigeration.

The Indian Dairy Industry has made rapid progress since independence. A large

number of modern milk plans and product factories have since being established. These

organized dairies have been successfully engaged in the routine commercial production

of pasteurized bottled milk and various western and dairy products. With modern

knowledge of the protection of milk during transportation, it became possible to locate

dairies where land was less expensive and crops could be grown more economically.

In India, the market milk technology may be considered to have commenced in 1950,

with the functioning of the Central Dairy of Aarey Milk Colony, and milk product

technology in 1956 with the establishment of Sanchi dairy, Anand. Indian dairy sector is

still mainly and unorganized sector as barely 10% of our total milk production undergoes

organized handling.

a) Small business in sagar

In sagar city there are many small business running.

NIC CODE NO.

TYPE OF INDUSTRY

NUMBER OF UNITS

INVESTMENT (Lakh Rs.)

EMPLOYMENT (No.)

20 Agro based 1303 651.50 2606 22 Soda water 04 9.11 13 23 Cotton textile 13 18.11 17 24. Woolen, silk &

artificial Thread based clothes.

08 16.17 22

25. Jute & jute based 01 2.15 04 26. Ready-made

garments & embroidery

572 228.80 1144

27. Wood/wooden based furniture

639 33.96 918

28. Paper & Paper products

11 22.13 19

29. Leather based 12 25.19 22 31. Chemical/

Chemical based 63 40.12 87

30. Rubber, Plastic & petro based

68 34.12 103

32. Mineral based 111 520.32 207 33. Metal based (Steel

Fab.) 118 320.14 222

35. Engineering units 107 108.27 208 36. Electrical

machinery and transport equipment

03 12.13 18

97. Repairing & servicing

509 152.70 1054

01. Others 27 5.00 40 Total 3569 2199.92 6704

Sourabh milk overview

Bhopal, July 5: A Mumbai-based industrialist has offered to set up an export-oriented

dairy plant in Madhya Pradesh with a total investment of Rs 200 crore. Saurabh Dairy

Chairman Kunwarji Bhai Badodaria along with a high- level team met Chief Minister

Shivraj Singh Chouhan here yesterday in this regard and proposed to set up the dairy

plant either at Bhopal, Indore or Ujjain.

Mr Chouhan offered to provide government assistance in the endeavor, official

sources said. The dairy plant and chilling plant, having a capacity to produce five lakh

litre dairy, will be set up at a cost of Rs 50 crore , while another Rs 150 crore will be

spent to assist the farmers and unemployed youth to become self-reliant in dairy sector.

The farmers will be provided loan to purchase about 50,000 indigenous cows. Along

with milk powder, milk protein powder, electros, ghee and butter would be produced

with a target to export 70 percent of the products. Production of byproducts like cow

urine based pesticide, bio-gas, gobar-gas power plant, bio-farming would be promoted

by the company, according to its Managing Director Chetak Badodaria.

An ISO 9001: 2000 certified company . Anik Industries Ltd. is the proud inheritor

of an enviable state of the art infrastructure of the two component units which are

working in perfect synergy to provide an output and growth unlike any other. The

combined infra-structure is as formidable as it looks:

• Milk Processing plant for manufacture of ghee and Skimmed Milk Powder at Etah, on

Agra-Aligarh Highway, U.P., India with an installed capacity of processing 300,000 litres

of milk per day supported by 5 chilling centres spread across U.P. to milk producers in

800 villages in the Ganges plain. This is an ISO 9001:2000 Certified Plant.

• Milk processing unit for manufacturing of Ghee, skimmed milk powder, whole milk

powder, cheese, butter etc. at village Bilawali, Distt. Dewas, M.P., India with a capacity

to process 2, 40,000 litres of milk per day. Supported by 11 chilling center spread

across M.P. to milk producer in more than 5000 villages. The unit has been granted

license as standard grade from the Bureau of Indian Standards for skimmed milk

powder and Special Grade status for pure ghee. This is an ISO 9001: 2000 and ISO

22000: 2005 (HACCP)

Certified Plant.

• Milk processing unit for manufacturing of Ghee and liquid milk at 98, Govind Pura

Bhopal, M.P, India, with a capacity to process and pack 1,00,000 litter of milk per day.

• Today at Anik we manufacture two different Brands- “ANIK as premium

brand, and SOURABH as Popular Brand”.

• Wind Power generation plant have been commissioned in Jaisalmer (Raj). And

Dewas (M.P.).

• Soya Protein Isolate and Concentrate manufacturing unit with a capacity of 600 MT

p.a. is situated at Dewas (M.P.)

CHAPTER 2 MARKET PLAN AND ANALYSIS

Sourabh milk Products

ANIK SPRAY: SKIMMED MILKPOWDER

Anik Spray is manufactured from fresh milk 6TFDwith perfect / instant mixing properties

without forming lumps in the final product. It is an excellent product providing high milk

proteins and is widely used in making sweet dishes. Uniformly mixing and superbly

white, Anik Spray skimmed milk powder is most suitable for all milk preparations

including confectionery and sweets. The powder blends perfectly with the dish you

make and giving you delicious taste.

• Standard Packing:-

Poly pouch : 100 Gms / 500 Gms / 1 Kg

Poly Jar : 200 Gms / 500 Gms.

ANIK ANY TIME: DAIRY MIX USED FOR TEA & COFFEE

Anik Anytime is a white sweet milk powder and a premium dairy mix having 18% Fat. Its

freshness and rich taste gives sparkling whiteness to Tea / Coffee... Anik Madhur Low

in calories with just 4% fat.. Anik Madhur is the dairy mix of choice for everyone looking

at a low fat, high protein milk substitute that does not increase cholesterol.

• Standard Packing:-

Pouch : 200 Gms, 500 Gms and 1 Kg

Carton Pack : 200 Gms and 500 Gms

SOURABH : PURE GHEE

Meets the Agmark special grade

specification of the Agmark Scheme

(1938) of Government of India

CA No. A/I 004824r

Special Feature: Creamy white granular texture with traditional rich aroma. Rich source

of vitamin A, D, E and K.

• Standard Packing:-

Packs: 200 ml, 500 ml. & 1.0 liter, 1.0 Kg

Tin Packs: 15 kg

SOURABH: DAIRY WHITENER

Ingredients: Partially skimmed milk and sugar

Composition: Available on request as per the IS Specification

* Excellent natural miscibility

Packed in inert atmosphere of nitrogen.

• Standard Packing:-

200 Gms, 500 Gms & 10.0 Kg packsSOURABH : WHOLE MILK POWDER ( SPRAY

DRIED )

Application: A dairy in your home

Ingredients: Toned Milk

Composition: Available on request as per the Specification Packed in inert atmosphere

of nitrogen

• Standard Packing:-

500 Gms, 1.0 Kg & 25.0 Kg packs

Marketing Mix

In market as there many types of products are available so it becomes difficult for the

marketers to peruse the right segment market so that they can position their product

effectively to target customer. In order for this they use mix of tools of marketing, which

is, know as marketing mix.

Marketing mix is a set of marketing tools that the firm uses to peruse its marketing

objectives in the target market. Theses tool s can be classified broadly into four Ps of

marketing, Product, Price, Place, and Promotion

PRODUCT PRICE PLACE PROMOTION

1. Variety 1. List Price 1. Channels 1. Advertisements2. Quality 2. Discounts 2. Coverage 2. Sales Force3. Design 3. Allowances 3. Locations 3. Public Relations4. Brand Name 4. Credit Norms 4. Inventory 4. Direct Marketing

DISRIBUTUION CHANNEL

In today’s economy, most producers do not sale goods directly to final consumer. But between

them and final consumer their stand host of marketing intermediaries such as Brokers,

Distributors, retailers, sales agents searching of customers and may negotiate on behalf of the

producers and do not take the title of the goods these are what called middleman

A distribution channels performs the works of moving goods from the producer to consumers. It

overcomes the line, place and increases the utility of goods and services.

CHAPTER 3- RESEARCH METHODOLOGY & DESIGN

Research methodology

A research methodology tells you what you have to do, to mange your projects

from start to finish. It describe every step in the project life cycle in depth so you

know exactly which takes to complete . when and how whether you are an expert

or a novice .it helps you complete tasks faster than before

MATHODS OF RESERCH

1. Case study

2. Historical method

3. Experimental method

4. Survey method (I used survey method)

The survey is method of analysis in scientific and orderly from for defined purpose of

social situation of problem. In survey method a techniques of investigation by direct

observation is used. But we can also use various publications ,reference

books ,magazines, articles etc. to collect data. So we select the survey method for our

research study.

Data collection method

A survey work is totally depend on collection of data .or collecting all relevant

information which are necessary for survey . The collection of data means a purposive

gathering of information relevant to subject matter of investigation from the units of

population under investigation.

In this survey the data collected from above sources

Primary sources

A. observation

B. Questionnaire

Secondary data

A. Books

B. Internet

C. Library

D. News paper

Sample size

For consumer -20

For retailer -20

Sampling area -sagar

Objective of the study

Through this survey is conducted academic purpose that the main objective behind

the study.

To find out the various strategies to be adapted by Sourabh milk

To find various ways to increase Sourabh milk sales in Sagar.

To know the market size of sourabh milk

To identify various factors which motivates people to use Sourabh milk.

To know the completion position of sourabh milk

To know the distribution channel of milk

To know the daily turnover of sourabh milk

Data Analysis

Survey Area- sagar .distt sagar m.p

Agents Survey Report

I Have meet with around 20 sellers of milk and found the following information from the

agent’s answer of the relevant questionnaire. These charts are made according to the

found data during survey on 20 questionnaire.

Product No. of Agents

Sourabh 20

Other 10

Table No. 1

Sourabh

other 0

5

10

15

20

Chart No. 1

INTERPRATAION- Here I have taken sample size of agent’s is 25 to understand the

total market share of milk brand. 33% shops of sourabh milkand other milk products like

sanchi ,sanchi , sagar milk is 67% in market

Q. How Much Crates you sold in a day?

Product No. of litre

Sourabh 8000

Other 9000

Table No. 2

sourabh OTHER0

2000

4000

6000

8000

10000

Chart No. 2

INTERPRATAION - Sale of milk per day, of sourabh is 8000 litre per day and sale of

other milk is 9000crates per day.

Q- Are the availability of Sourabh milk is sufficient?

Response Percentage

Yes 80%

No 20%

Table No. 3

yes yes 0

1020304050607080

Chart No. 3

INTERPRATAION - In my survey 80% agents satisfied with the availability of milk and

20% agents are not satisfied the availability of the milk.

Q- Are you satisfied with product delivery time?

Response Percentage

Yes 60%

No 40%

Table No. 4

yes no 0

102030405060

Chart No. 4

INTERPRATAION - 60% of agents said that delivery time of product is good and 40%

agents said that is bad.

Q- Margin of Sales is sufficient or not?

Response Percentage

Yes 30%

No 70%

Table No. 5

yes no 0

10203040506070

EastWestNorth

Chart No. 5

INTERPRATAION - Most of the agents said that margin of sale is not sufficient and few

agents said that margin of sale is sufficient.

Q- Behavior of driver is?

Response Percentage

Excellent 50%

Good 20%

Average 20%

Bad 10%

Table No. 6

Exlle

ntGood

Averag

eBad

0102030405060

Chart No. 6

INTERPRATAION - In my survey 50% agents said that the behavior of driver is

excellent 20% agents said that it is good, 20% agents said that it is average and 10% said that

is bad.

Q- Quality of Sourabh is

Response Percentage

Excellent 40%

Good 30%

Average 20%

Bad 10%

Table No. 7

Excellent Average Good Bad05

10152025303540

Chart No. 7

INTERPRATAION - During the survey 40% agents said that the quality of sourabh is

excellent,

30% said good, 20% said average and only 10% said that the quality of sourabh is bad.

Q- Customer purchase milk because of

Factor Percentage

Taste 30%

Quality 40%

Availability 20%

Others 10

Table No. 8

Taste Quality Availability others05

10152025303540

Chart No. 8

INTERPRATAION - In my survey agents said that 30% customer purchase

sourabh due to taste, 40% due to quality, 20% due to availability and 10% due to others reason.

Report of Consumer

Q- Which Brand do you use?

Product Percentage

Sourabh 50%

Sanchi 30%

Others 20%

Table No. 1

Sourabh sanchi other 05

101520253035404550

Chart No. 1

ITERPRATAION: During my survey it was observed that 50% consumers consume

Sourabh milk , while 30% consumers consume sanchi milk and 20% consumers

consume other mlk

Q- How do you know about Sourabh Milk?

Medium Percentage

Advertisement 30%

Shopkeeper 60%

Others 10%

Table No. 2

Advertisement shopkeeper others 05

101520253035404550

Chart No. 2

INTERPRETATION: When customers were asked that how do They came to know about

Sourabh milk 30% of customers replied through advertisement, 50% of Customers replied

through their local shopkeepers and 15% Of customers replied by other means.

Q- Quantity Consumed by you?

Quantity Percentage

More than 2 litre 20%

2 Litre 30%

1+ Litre 35%

Less than1 Litre 15%

Table No. 3

more than 2 LITRE

2 LITRE 1 LITRE LESS THAN1 LITRE

0

10203040

Chart No. 3

INTERPRETATION: I found my survey that 20% consumer consume 3 liter milk per day ,

30% consumer consume 2 liter milk per day & 35 % consumer consume 1+ liter per day while

only 15% consumer consume less than1 liter of milk per

Q- Why do you choose a particular brand?

Reason Percentage

Home Delivery 10%

Easy Availability 25%

Price 25%

Quality 40%

Table No. 4

Category 1 Category 2 Category 3 Category 40

5

10

15

20

25

30

35

40

45

home delivaryeasy availiablity pricequality

Chart No. 4

INTERPRETATION:It was observed during survey that different person consume a

particular brand because Of many factors. 10% of consumers consume a particular Brand of

milk because of Home Delivery, while 25% of consumers Consume a particular band of milk

because of Easy availability and 25% of consumers consume a particular brand because of

Price, 40% of consumers consume a Particular brand because of Quality of the product

provided to them by the company.

Q- Why are you using Sourabh Milk?

Reason Percentage

Home Delivery 10%

Easy Availability 25%

Price 15%

Quality 50%

Table No. 5

Category 3 0

10

20

30

40

50

60

Homw delivary easy avaliablitypriceQuality

Chart

No. 5

INTERPRETATION: When the customers using Sourabh milk where asked that they Use

Sourabh milk the 10% of customers replied with the answer Because of Home Delivery of the

Milk , 25% of customers replied with the answer because of Easy Availability, while 15% of

customers replied with the answer that Because of Sourabh Milk price is very good and rest

50% replied with that the quality of sourabh milk is very good.

Q- Why are you not using Sourabh Milk?

Reason Percentage

Home Delivery 10%

Easy Availability 20%

Price 45%

Quality 25%

Table No. 6

home delevry easy availiablity price Quality0

5

10

15

20

25

30

35

40

45

50

Series 1Series 2Series 3Series 4

Chart No. 6

INTERPRETATION: When customers not using Sourabh milk were asked reason for not

using the Sourabh milk many reasons were found . 10% of the customers do not prefer Sourabh

because of its high price,20% of consumers do not consume Sourabh milk because of non-

availability of the Sourabh milk at their nearest shopkeepers, while 45% of customers do not

use Sourabh milk because of no home delivery service , 25% of consumers do not prefer

Sourabh milk because of Low Quality of Sourabh milk which they found in sourabh as their

consideration.

Q- How do you Purchase Milk?

Medium Percentage

Yourself 80%

Home delivery 20%

Table No. 7

yourself home delivery 0

10

20

30

40

50

60

70

80

90

Chart No. 7

INTERPRETATION: When customers were asked that How do they Purchase the milk

than 80% of customers with the Answer themselves and 20% of the customers responded with

the answer Home Delivery.

Q- Do you want home delivery facility?

Response Percentage

Yes 90%

No 10%

Table No. 8

yes no 0

10

20

30

40

50

60

70

80

90

100

Chart No. 8

INTERPRETATION: When customers were asked that do they want home delivery of

Sourabh milk, 90% of customers with the Answer yes and 10% of the customers responded with

the answer no.

Q- Do you want home delivery facility regarding extra

charge?

Response Percentage

Yes 75%

No 25%

Table No. 9

yes no 0

10

20

30

40

50

60

70

80

Chart No. 9

INTERPRETATION: When customers were asked that do they want home delivery with

extra charges of Sourabh milk, 75% of customers with the Answer yes and 25% of the

customers responded with the answer no.

Q- What type of Sourabh Milk do you used?

Type Of Milk Percentage

Chay special 40%

Standard 30%

Toned Milk 20%

Balak 10%

Table No. 10

Chart No. 10

standrad

INTERPRETATION: When customers were asked that what type of Sourabh milk do they

use more 37% of customers replied with chay special ,33% answered standard , Toned Milk

20% and 10% preferred balak milk

FINDINGS

In Sagar competitors like Sanchi , Mother Dairy, and private milk product. Among all these

Sanchi is strongest Competitors in the field of butter while Anik and SOURABH sell ghee but in

The field of packed milk SOURABH is leading brand. If brands like Sanchi, Mother Dairy, Paras

are not taken seriously definitely after few span of Time they can take much share of

SOURABH. So SOURABH should take seriously this matter. The supply of private milk product

is not constant

FINDING OF RETAILER SURVEY

Sanchi is offering more incentives than Sourabh.

Sanchi has started to offer chilling equipments.

Most of the retailers associate themselves with Sourabh milk.

Sourabh products are sold more than others.

Retailer if provided more cooling equipment promises to stock more Sourabh products.

Retailers have problem of advertising material, schemes related material of Sourabh.

Retailers are more interested in products of those companies, which offers more margins

to them.

FINDINGS OF ADVERTISEMENT

Mainly Sourabh in Sagar is not making advertisement through.

Media of advertise.

Stickers, Bunting, dangles

Dealers brand.

Hoarding.

Poster

Television Advertising

Newspaper and magazines

Wall painting.

FINDING S OF PRICE

Price is charged same as is charged by Sanchi, and rates are almost same everywhere except

in cinema Halls, Restaurants, Railway stations and hostels where products are sold at higher

price.

Price ranges Rs.42 per litre.

the Most of them vanish in the summers. But SOURABH and Mother Dairy can compete future.

Limitations

Limitations of study and difficulties encountered:

Nothing in this universe is free from Limitations and present project is not an

Acceptation to it. Due to certain restrictions on the part of potential customers as well as

actual customers and Suppressed and based responses from them ,appropriate Figure

for relevant data and their interpretation Precisely this has been my personal experience

while Carrying out the present study. Some of the limitations I found and difficulties

encountered can be enumerated as under:

Annual reports and journals in the company was not readily available.

Due to time and budgetary constraint ,the sample size was restricted.

The salesmen at the outlets showed their discontent with the tight schedule.

Most of the retail respondents showed their discontent with the company for its

unsystematic distribution, replacement, short supply,incentives,margin and so

they were reluctant to talk about the company.

People of the region were not conscious about the survey, so they were not much

supportive.

Near about 30% population of the city takes the service of servants to bring their milk

from market and reason for their brand selection was not known.

Many people do not know themselves why they use any particular brand as their answer

was “we use ……brand because we like it” so the actual reason behind their liking was

not confirmed.Many retailers do not like to interact because of their business. People are

not interested to fill questionnaire as they think it wastage of time, this is again because

of less scope of research in India

suggestion & Recommendation

Sourabh should change the packing of as it is not attractive and do not seems to be

standard and hygienic.

Sourabh should make 24hour availability of milk In the market in order to improve their

Sales.

Sourabh should offer home delivery services to Increase sales

Sourabh milk should be kept available at every shop.

<<<<,

Sourabh should offer refrigerators On installments to retailers.

Sourabh should give emphasis on Punctuality and regularity in the Supply of milk.

Sourabh offer promotional schemes to retailers as is done by Sanchi.

Sourabh should offer some extra benefit to his customer and supplier.

Sourabh should provide chilling equipments to their retailers at low cost for storing their

products.

Sourabh should give emphasis on Punctuality and regularity in the Supply of milk.

Sourabh offer promotional schemes to retailers as free sample, gift packs etc.

The organization should proper arrangement of milk at the time of festivals etc.

Sourabh should provide home delivery facility to their consumers.

Sourabh should launch some new products also.

Sourabh should emphasize on provide better quality than others instead of increasing the

sale.

Sourabh should increase the number of retail shops, where the retail shops of sourabh is

not available.

Sourabh should emphasize on advertisement also

Conclusion

(1) SOURABH has to maintain quality of the milk and try to improve it.

(2) The organization has to work in such a way so as to reduce the cost of milk which inturn

will result in reduction in price.

(3) Price should be reduced at least one rupee as compared to SANCHI.

(4) The packing of the product should be more attractive as compared to SANCHI, because

during survey it was observed that packing attracts many customers.

(5) The milk should be available for twenty-four hours.

(6) SOURABH should give their retailers Refrigerators on installments for which many of the

retailers are ready to pay; many of retailers are not keeping refrigerators because of

unavailability of refrigerators.

(7) Possible to ensure 24hour milk availability in market, which not found in most cases.

(8) Steps should be taken to ensure 24hour availability of milk.

(9) At many locations there is unavailability of milk, retailers should be motivated to work

with sourabh.

(10) Sanchi is using more advertising measures than sourabh; sourabh should also make

use of advertisement.

(11) Sanchi is offering verity of milk like tone milk, pasturised milk, milk powder and many

(12) Other, sourabh should also offer more verities.

(13) Sales promotional measures Should be taken to cover up retailers, because during

survey it was observed that many customers use milk which is available at their nearest shop

irrespective of brand.

(14) Sourabh should support their milk bags with customer care numbers to invite complaints,

querries, questions and suggestions from customers as done by Sanchi.

(15) Sourabh should also keep inviting complaints from retailers alsoAnd try to solve

problems faced by them.

(16) Sourabh should adopt the home delivery system, because during survey most of the

Customers suggested for home delivery of milk.

Appendix

QUESTIONNAIRE

USED IN MARKET SURVEY OF SOURABH MILK

PLEASE ANSWER ALL QUESTIONS ASKED IN THE QUESTIONAAIRE AND

SEEK FOR HELP IF ANY THING IS NOT CLEAR OR UNDERSTOOD TO YOU.

NAME OF CUSTOMER:

OCCUPATION: ______________________________________

ADDRESS: ______________________________________

MOBILE NUMBER: ______________________________________

No. OF FAMILY MEMBERS: 1 to 3,( ) 3 to 5 ( ) , More than 5 ( )

MONTHLY INCOME: BELOW 5000 ( ) 15000 to 20,000, ( )

20,000 to 50,000, ( ) MORE THAN 50,000 ( )

Q.no.1: Which brand of milk do you use?

(a) Sourabh ( )

(b) Sanchi ( )

(c) Otheres ( )

Q.no.2: How do you know about Sourabh milk ?

(a) Advertisement ( )

(b) Shopkeeper ( )

(c) Others ( )

Q.no.3: Quantity used by you (In liter) ?

(a) 3 liters ( )

(b) 2 liters ( )

(c) 1+ liters ( )

(d) 1 liter ( )

Qno.4: Reason to choose a particular brand ?

(a) Home Delivery ( )

(b) Eaisly Available ( )

(c) Price ( )

(d) Quality ( )

Q.no.5: Reason for using Sourabh ?

(a) Quality ( )

(b) Price ( )

(c) Availability ( )

Q.no.6 Reason for not using Sourabh ?

(a) High Price ( )

(b) Non Availability ( )

(c) Not regular supply ( )

(d) Bad Taste ( )

Q.no .7: How do you purchase milk ?

(a)Yourself ( )

(b)Home Delivery ( )

Q.no.8: Response of customer about door delivery?

(a) Yes ( )

(b) No ( )

Q.no.9: Response of you regarding extra charges to door delivery ?

(a) Yes ( )

(b) No ( )

Q.no. 10: What type of sourabh milk do you use?

(a) Standardized ( )

(b) Full cream ( )

(c) Toned Milk ( )

(d) Loose Milk ( )

Q.no.13: Your suggestion with respect to Sourabh milk product?

……………………………………………………………………………

……………………………………………………………………………

……………………………………………………………………………

…………………………………………………………………………….

RETAILER SURVEY FORM

Name of the shop ___________________________

Address ___________________________

Tel. No. ___________________________

Q.no.1: What are the milks you usually keep in your shop?

a) Sourabh b)Sanchi c)Mother Dairy d)Others

Q.no.2: Rate these milks in terms of volume of sales from 1 to 4.

a) Sanchi Sourabh b)Mother Dairy c)Others

Q.no.3: Does packing play any role in promoting sales?

a) Yes b)No

Q.no.4: How you sold the milk?

a) At M.R.P. b) Less than M.R.P. c) More than M.R.P.

Q.no.5: How would you compare the services of Sourabh and sanchi on the following?

(Rank 1 to 4)

Sourabh Sanchi

a) Frequency of visit of sales ____ ____ personnel

b) Timely delivery ____ ____c) Display support ____ ____d) Any other ____ __

Q.no.6: Customer purchase milk because of:

a) Price b) Quality c) Availability d) Others

Q.no.7: Behavior of Driver

a) Good b) Excellent c) Bad d)

Average

Q.no.8: Quality of Sourabh

a) Good b) Excellent c) Bad

d) Average

Q.no.9: Product delivery time

a) Good

b) Bad

Q.no.10: Agent originally belongs to

a) Sourabh

b) Sanchi

Q.no.11: Margin on sales

a) Yes b) No

Signature

Thank you

Bibliography

BIBLIOGRAPHY/REFERENCES

BOOK REFERRED

1 : Collis J & Hussey R, Business Research (Palgrave,2003)

2: Beri G C -Marketing Research ( Tata McGraw-Hill ), 1993,2nd Edition

3 : Philip Kotler – Marketing Management ( Pearson Edition ), 12th Edition

4 : Kothari C R – Research Methodology (New Sagar, Vikas Publication House) 11th Edi.

NEWS PAPER

1) The Hindu

2) Times of India

3) Dainik Jagaran

4) Business Standard

WEBSITE

www.indiandairy.com

www.anikindustry.com

www.indiainfoline.com

www.webindia123.com