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Military Simulation, Modelling and Virtual Training Market 2014-2024
Top Companies in Immersive, Interactive, Constructed & Computer Based Training
Figure 1.3 Example Barriers to Entry Analysis 2014 (Market Size vs. AGR %)
Figure 1.2 Example Submarket Forecast 2014-2024 ($m, AGR %)
Source: Visiongain 2014
Source: Visiongain 2014
High
Low
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Military Simulation, Modelling and Virtual Training Market 2014-2024: Top Companies in Immersive, Interactive, Constructed & Computer Based Training
5.10.4 Indian Military Simulation, Modelling and Virtual Training Drivers & Restraints Table 5.29 Indian Military Simulation, Modelling and Virtual Training Market Drivers & Restraints
Drivers Restraints
Rapid acquisition of new platforms and systems Increased social spending Ambitious plans for technologically advanced future
force, including acquisition of virtual training and simulation technologies
Focus upon domestic contractors
Military modernisation efforts Cancellations and delays to ambitious projects
Threats to security domestically and internationally
Strong economic growth
Increased defence budget across all sectors
5.10.5 Indian Military Simulation, Modelling and Virtual Training Contracts & Programmes
Company Value ($m)
Date Details
CAE Inc - Jan-11 C-130H full-mission simulator.
CAE Inc - Feb-11
Tata Group formed a partnership with CAE for the
provision of T-90 and T-72 tank simulators for the
Indian Ministry of Defence (IMOD). The simulators
are to be delivered to the Indian Army.
Rafael Advanced Defense
Systems - Apr-11
Procurement of Spike anti tank guided missile
(ATGM) of the Indian Army will also incorporate
simulator acquisitions as part of the programme.
Israeli company Rafael Advanced Defense Systems
has been awarded the $1bn deal from the Indian
MOD for the ATGM systems, and simulators will be
used for training purposes for the Indian Army.
CAE Inc 64 May-11 The Helicopter Academy to Train by Simulation of
Flying is a joint venture between Indian firm
Table 5.30 Indian Military Simulation, Modelling and Virtual Training Major Contracts & Programmes (Company, Value ($m), Date, Description)
Source: Visiongain 2014
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Military Simulation, Modelling and Virtual Training Market 2014-2024: Top Companies in Immersive, Interactive, Constructed & Computer Based Training
5.14 South Korean Military Simulation, Modelling and Virtual Training Market Forecasts 2014-2024
Table 5.40 South Korean National Military Simulation, Modelling and Virtual Training Market Forecast 2014-2024 ($m, AGR %, CAGR %, Cumulative)
Figure 5.89 South Korean National Military Simulation, Modelling and Virtual Training Market Share Forecast 2014, 2019 and 2024 (% Share)
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Military Simulation, Modelling and Virtual Training Market 2014-2024: Top Companies in Immersive, Interactive, Constructed & Computer Based Training
7. Expert Opinion 7.1 MASA Group MASA Group is a global company focused on the development of Artificial Intelligence-based
Modelling & Simulation software for the Defence, Public Safety, Healthcare and Game
Development Markets. Their SWORD and LIFE products are of particular interest to the Military
Simulation and Virtual Training market.
Visiongain would like to thank Mr Juan Pablo Torres, CEO MASA Group, and Ms Amandine
Pinget, Marketing and Communications Manager MASA Group, for their time and assistance in this
research.
7.1.1 Recent Changes for MASA Visiongain: Could you comment on the current state of MASA and the recent changes the company has undergone? Juan Pablo Torres (JPT): Over the past 4 years the company has implemented an accelerated
growth strategy. The growth plan had a strategic purpose to diversify the activities of the company
along three main axes:
1) Transform the company from a services only company to a more balanced software editor.
Previously MASA was only a services company working on a specific system for one
specific customer in one specific country, as opposed to developing and editing products.
We went from taking around 10% of our revenue in licences 5 years ago to over 50%
today with our goal of 66% almost realised.
2) Geographical diversification was also a very important avenue to pursue. Until very
recently, MASA was only really working in France, with the French Army being the
predominant customer. At the time we were working only on the SCIPIO programme for
the French Army. Today MASA is selling to around 15 countries; we have expanded from
1 country to 15 in 3 ½ years. This is extremely encouraging for us, especially given the
short sale cycle time for the industry.
3) The third element is to move to a multi-sector business approach. We now work in sectors
such as public safety, and gaming or serious gaming. The video game sector and military
sector technology are particularly interrelated, which puts us in a strong position to enter
the market of game-related applications (including the use of game technologies for
purposes other than developing video games).
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Military Simulation, Modelling and Virtual Training Market 2014-2024: Top Companies in Immersive, Interactive, Constructed & Computer Based Training
Company Division Product Specification Airbus Defence & Space C295 Full Flight Simulator Flight Simulator
Airbus Defence & Space CN235 Full Flight Simulator Flight Simulator
Airbus Defence & Space Mission Trainer Flight Simulator
Airbus Defence & Space Tactical Air Trainer Flight Simulator
Airbus Defence & Space Flight Training Device Flight Simulator
Airbus Defence & Space Multimedia Interactive Training System
Flight Simulator
Airbus Defence & Space ESM Simulator Flight Simulator
Airbus Defence & Space Radar Simulator Flight Simulator
Airbus Defence & Space Acoustic Scenario Simulator Flight Simulator
8.1.2 Airbus Group Reorganises in bid to Increase Profits
As part of a major reorganisation of the company, the entity formerly known as EADS is now
working under the title Airbus Group. Cassidian and Astrium have merged and will now be known
as Airbus Defence and Space. While Eurocopter, will now be known as Airbus Helicopters. This
reorganisation was undertaken with the aim to boost profit margins, utilise the globally recognised
Airbus brand and to streamline defence operations in a bid to increase profits by 10%. As reported
in December 2013, the reorganisation has recently resulted in the loss of 5,800 jobs. The
consolidation effort is focussed upon sites in France, Germany, UK and Spain and is expected to
take place over a period of three years.
In relation to the military simulation, modelling and virtual training market, Airbus Defence and
Space provide a wide range of systems and solutions which build on their expertise as a platform
developer. Full Flight simulators, alongside tactical and sensor trainers are key elements of the
airbus portfolio. In December 2013 it was announced that the German military would receive the
first of 53 ordered A400m airlifter from Airbus Defence and Space in mid-2015. Simulation systems
associated with the A400m are expected for delivery before 2015.
Airbus Defence and Space is working to increase profit margins rather than growth within the
defence industry. This is not to say that no expansions will take place. For example, in November
2013, Cassidian Optronics announced that it had opened a subsidiary in Brazil. Optronbras Ltda in
Table 8.2 Airbus Group Military Simulation, Modelling and Virtual Training Products / Services