MILAN. (2)

1

“Image of quality”

OVERVIEW OF A-ONE PIPES

A-one pipes expand its

manufacturing capacity for PVC pipes and will begin

producing a line of PVC product. The company acquired

its existing base of retail customers through

industry contacts.

The purpose of this business

plan is to provide the reader with a comprehensive

synopsis of A-one products and its plans of

expansion. A-one pipes was established in 2007 in

response to the consumer demand for discounted PVC

products. The company manufactures and distributes a

PVC pipes which is marketed as a high quality, but

discount, alternative to the existing range of PVC

products in the market.

A-one pipes are a company

that has glittering present and sparkling future.

Within a comparatively shorter span of time, the

company has scaled the high-scoring reputation in

Quality Product of ISO market PVC pipes, Plumbing

2

“Image of quality”Pipes, Casing Pipes and Fittings which has touched

deep dusty frontiers of rural and also macadamized

horizons of urban.

Having been well-equipped

with the ultra-modern plant and laboratory, coupled

with professional management, well-harmonized

experienced labors, enterprising experts, the company

has been manufacturing striking variety of pipes,

duly tested, quite in tune with quality control

standards. The uncompromising thrust and the inherent

quality emphasis throughout the manufacturing and

testing process. It has gained ISO 9000:2008 the

competed international mark of quality.

Nicely located besides the

SURENDRANAGAR-MULE ROAD it has deep potential to have

flourishing marketing possibilities. As the company

is striving to cater to the varied needs of its all

valued customers, here the customer has to invest his

confidence only, so as to acquire the unfailing

quality-bound products of his choice.

Since its founding, the

business has proven to have met the market needs and

3

“Image of quality”has generated an impressive supplementary income for

the owner, Chiragbhai Patel an MBA (marketing).given

the company’s record of success the owner now intends

to devote all of his attention to A-one pipes by

managing the business full-time and expanding its

reach by enhancing existing production capacity,

adding an additional product line for PVC pipes and

expanding the company’s sales efforts.

4


5


INDEXSr.No.

PARTICULARS PAGE NO.

1. HISTORY AND DEVELOPMENT 052. HIGHLITE OF COMPANY 063. ORGANIZATIONAL STRUCTURE 07 4. PRODUCT 085. CONTRIBUTION OF UNIT 106. CURRENT SCENARIO 117. MISSION/VISION/ACHIEVEMENT 13

6


HISTORY AND DEVELOPMENT

History of A-one pipes is

full of the success and excellence; they do

hardworking for this success. Chiragbhai Patel

founded A-one pipes in response a suggestion from a

vice president of SPMA.this person had mentioned

Chiragbhai the potential for self-determining plastic

companies to substantially undercut the prices of

major plastic companies in manufacturing and selling

products such as PVC pipes and PVC fittings.

Chiragbhai realized the potential market for such

products and decided to put his trading and

manufacturing business backgrounds together to

produce products careering to the discount end of the

price spectrum.

7

“Image of quality” It was at this point

that A-one pipes was set up as an independent PVC

pipes manufacturing company owned and operated on a

full-time basis, solely by Chiragbhai Patel at

Surendranagar-muli road Godavari, Ta-muli, dist-

Surendranagar-363510

Chiragbhai Patel that PVC

pipes sales were vulnerable to heavy fluctuations in

sales volume due to variations in seasonal demand. He

thus chooses to begin his manufacturing operation

with the production of PVC threaded pipes on a

limited basis for trial purposes. Within two months,

demand for the product from retail stores doubled to

the point where his small operation was running at

near capacity. Within six months, demand had exceeded

the limited production capability of both the company

and Chiragbhai, himself, based on the time and

resources available to him. Based on this success,

the time is now ripe for Chiragbhai to concentrate

all of his time and effort on the expansion full-time

operation of A-one pipe

HIGHLITE OF COMPANY:-

8


Name of Industries : A-ONE PIPES

Address of Organization : A-one pipe,

Godavari,

Muli Road,

Surendranagar.

Phone No. : 02756-292101

Fax No. : 02756-292101E-mail Address :

[email protected]

Web address :www.aonepipes.com

Year of establishment : 2007

Product : PVC pipes &

column pipes

http://www.aonepipes.com/

mailto:[email protected]

9


Bank : State Bank

of India

Register office of org. :

Muli road,

Surendranagar.

Financial year : 1st

April to 31st March

Weekly off :

Sunday

ORGANIZATION STRUCTURE

10


PRODUCT /COMPANY INTRODUCTION:

11


A-ONE pipes is the quality product produce industry,

they produce quality product of pipes the product

range of the product of A-one pipes as follow.

PVC pipe s

Column pipes

Plumbing pipes

12

“Image of quality” HDPE pipes

PVC pipes:

Rang:

Dia: - 20mm to 315mm

OD, 2.5kg/cm to 10kg/cm

Standard: - IS: 4985:2000

Color: Grey

Column pipes:

Rang:

Dia:-25mm OD to 125mm OD

Color: - white

13

“Image of quality” Plumbing pipes:

Rang:-

Dia:-25mm OD to 125mm OD

Color:- white & blue

HDPE pilpes:

Rang:

Dia:-20mm to 315mm

OD,25kg/cm to 16kg/cm

Standards:- IS:4984:1995

CONTRIBUTION OF THE UNIT

A-one pipes is the progressive industry

in tougher competition world, they not only produce

and earn profit but they are also contributes for

their city and state. They are producing quality PVC

pipe for the use of the Farmers, Builders, and

Contractors.

Not directly but they contribute

indirectly in the progress of the city and state. If

customer use quality product so it is indirectly use

to society

14

“Image of quality” Approximately 75% of A-one pipe

products are purchased directly and either packaged

for customer pickup or direct transporting so they

get benefit of price because there is not middle

sealers.

They are also satisfied their

workers all the need they provide all the primary

need of the workers, so they are totally contributed

toward society and they are work for always society.

CURRENT SCENARIO/RECENT TREND

15


Resent trend of the

market is customers demand and their likes, resent

market is only belongs to the customer. All the

industrialist and producer are believed in customer

prefrences.Mostly the customer are emphasis on the

quality of product they like to buy the quality

product.

A-one pipes are the

industry which only emphasis on the quality product

they have also a slogan “Image of quality”. At

plastic trends we are setting the standards by

offering industry leading and innovative fitting to

meet the specific need of the water and waste water

industry. The recently they understand the importance

of quality and reliability of a fitting with our

extensive product offering of municipal fittings you

will find a wide range of solution to the everyday

common problems that you may face below are some of

the benefits of plastic trends municipal fittings

A plastic trend is a system specifically

designed for use in unstable installation

conditions.

16

“Image of quality” The new size of the plastic pipes are also

introduce now so the more flexibility for

fitting.

Plastic trend has the largest molded product

line and is the largest single source for

pipe fittings in North America.

Recently plastic is the mostly used because

it qualitative and it has long life so,

people more prefer the plastic product.

Some new plastic trend pipes are as follows:

17


MISSION/ VISION /ACHIEVEMENT

Mission:-

The missions of the A-one pipes industry are

as follow:

18


The first mission of A-one pipe is to achieve the

high profit.

Then produce a high quality product.

Customer satisfaction.

Create employment opportunity.

Increase the found and working capital of

company.

Vision:-

Provide quality product to the customers.

19


20


INDEX

Sr.

No.

PARTICULARS PAGE NO.

1. INTRODUCTION OF TOPIC 162. MARKET SEGMENTATION 173. PRICING POLICY 194. ORGANIZATIONAL CHART 215. COMPETITORS 226. PROMOTIONAL ACTIVITIES 237. MARKET RESEARCH 24

21


INTRODUCTION OF TOPIC

INTRODUCTION OF MARKETING:-

Marketing is a comprehensive term and it induces

all resource and set of activities necessary to

direct and facilitate the flow of goods and

services from producer to consumer by the process

of distribution.

Present day market is having full of

competition marketing of goods effectively or

maintain old customers and create new customer is the

chief and very important function of the marketing

22

“Image of quality”department. Marketing consists of these efforts

transfer in ownership of goods and care their

physicals distribute for made available to consumers

from their point of origin.

According to American Marketing Association

(A.M.A.), ‘’Marketing is the process of planning

and executing the conception pricing, promotion and

distribution of ideas, goods and services to create

exchange that satisfy individual as well as

organization objective’’.

23


MARKET SEGMENTATION OF COMPANY

(1) City or metro : villages

(2) Demographic area : villages

(3) Targeted group : farmers,

contracters, plumbers.etc

(4) Income group : 1, 20,000 to 1,

50,000.

(5) Occupation : Farmers,

contractors, plumbers,etc.

(6) Social class : lower- middle,

middle-middle.

(7) Life style : simple,

(8) Personality : Simple

24

“Image of quality”(9) Behavioral Occasion : regular

(10) Benefits : maintenance free,

high quality.

(11) User status : regular user

Consumers:

The A-one pipes customers have very

specific demographics, found in the A-one pipes

journal.

1.Over 40% are farmers.

2.Over 45% are builders.

3.50% of users belong to low families who have

lower income.

25


PRICING POLICY

A-one pipes

competitive advantage is offering quality and

durability at low prices. The plastic industry has

26

“Image of quality”several price points. Depending on the product and

market. For PVC pipes of 4kgs, the price point is

low. When PVC pipes of 6kgs reach this point,

consumer sales increase significantly. For ISI marked

PVC pipes, the price point is high to medium. Low-

priced PVC pipes, like those that A-one pipes

currently provide, have price points from medium to

low. A 5% volume discount and for is given to the

retailer and dealers that buy direct on purchases of

a truck load or more.

“The plastic”;a

typical magazine, and “Plastic Today”, a more

technical trade publication, have consistently

reported that high-price plastic products will not

sell well until the price drops below the current

prices. Currently, there are several options in the

market, but they appear to be too expensive in

relationship to the functionality they provide,

Advances in plastic production and lower pricing for

the plastics that make up the PVC pipes will allow A-

one pipes to sell a complete quality PVC pipes

offered by A-one pipes are of medium category, not of

27

“Image of quality”high category. This makes it affordable to more

households and farmers.

A-one pipes will be able

to continually reduce the price as the petroleum, and

chemicals are reduced in price. Since the farmers do

not require high qualityPVC pipes, A-one pipes can

sell low-cost PVC pipes to them with a discount. It

is not necessary to offer the high-cost PVC pipes to

the builders and households as medium quality PVC

pipes would do with them. A-one pipes can continue to

purchase low graded raw materials and chemicals so as

to reduce their prices and to give discount to its

customers

In accordance

with A-one pipes practice, the new PVC pipes will not

be discounted for seasonality or type of buyer.

However, some sort of volume discount price structure

28

“Image of quality”will be established prior to the product’s

introduction.

ORGANIZATIONAL CHART

29


COMPETITORS

Branch ManagerMarketing ManagerSales ManagerSales Executive

30

“Image of quality” Plastic

manufacturer’s forPVC pipes and threaded pipes are

neatly divided into two distinct categories within

the industry: huge plastic manufacturers’ research

and development companies who outsource their

production requirements or who have in-house

manufacturing facilities, and the small, independent

pipe producers.

The huge plastic

manufacturers R&D companies capitalize on their

substantial research and development capabilities.

Their capital backing, brand recognition, advertising

capabilities, sales budgets, and effective

distribution channels keep their products on the

shelves and in consumers’ minds.

The much smaller,

independent pipe manufacturers typically have a

minimal research and development function consisting

primarily of labs used to analysis products other

companies introduce. They are usually very small

(less than 50 employees), and have limited

manufacturing facilities. They usually distribute

31

“Image of quality”locally or regionally, occasionally maintaining a

regional account in another part of the country.

These companies often compete on price due to the

limited scope of their operations. A-one pipes fit

into this industry cluster of independent

manufacturers.

PROMOTIONAL ACTIVITIES

In this competitors world we

have we have to aware consumer about our product and

its futures, so promotional activities will be there

for product. First of all we have promoted our

product when it was introduce newly. Because at that

time people did not know about our product. The

promotional activities are as follow which A-one

pipes follow:

32

“Image of quality” Hording

Newspapers

Wall pictures

Also providing information through mail &

literature through field workers of the company.

MARKET RESEARCH

For any organization the internal analysis and

the external analysis are very much important for

survival and growth in Market. The internal analysis

33

“Image of quality”consists of work environment, labor force,

productivity, source of finance etc. that can be

analyzed through post records available in

organization. But apart from internal analysis, the

analysis from market environment is very much

important. But such analysis of market is not an easy

task. It is required a lot of hard work and it is

also a time-consuming process. But still to survive

in the market, every organization has to go through

such research process.

According to Philip Kotler, “Marketing

research is a systematic problem analysis, Model

building and fact finding for the purpose of improved

decision making and control.”

34

“Image of quality” Statement Objective

My statement objective is

that, to know the awareness of the all surendrnagar

people regarding pipes production of A-one pipes.

Therefore, I find out the reason from farmers and

other user, that why they are use and not use the A-

one pipes and what is advantages, disadvantages and

what the problems they face in A-one pipes quality

are. And what they need in the quality of A-one

pipes.

The research on the topic called “Consumer

awareness”. Is done by using random sample & under

the head of simple random sampling.

Marketing Research:

Market means actual and

potential customers. Market research is the

systematic and intelligent investigation or study of

“who, what, where, when, why and how of actual and

potential buyers.” It deals with research on customer

demand. Market research is primarily concerned with

35

“Image of quality”investigation, analysis and measurement of market

demand

The following items of study and analysis are

included: -

Size of the market

Geographic location of customers

Demographic description of customers

Market segmentation on the basis of age, income,

education, etc.

Analysis of market demand

Sales analysis by customer, services products

Customer’s need, wants, habits and behavior

→ “Marketing research is the systematic gathering,

recording & analysis of the data about problem

related to the marketing of gods & services. Market

information is required for company’s growth. By

providing right information, it helps company to

take right decision.”

→ “Marketing research is the systematic design,

collection, interpretation & reporting of

36

“Image of quality”information to help marketers to solve specific

marketing problem or advantage of marketing

opportunities.”

Market segmentation:

Market is divided in to various segments

related to different environments like demographic,

geographical, psychological, etc. My market

segmentation is a psychological segmentation. My area

is only surendrnagar. Samples of my research are

peoples of following blocks:

Education without awareness

Age structure

Mentality

Personality

Life style

User status

37


38


RESEARCH METHODOLOGY

1) SAMPLING UNIT: -

The target population was divided in to two

segments i.e. retailer and wholesaler. Things like

needs, its fulfillment and suggestions of all

segments were collected for making this research

success.

SAMPLE SIZE

How many people should be surveyed?

About 80 from different segment. As we know

that large sample gives more reliable data, but here

because the population was divided in two segments

such thing was made possible.

B) SAMPLING PROCEDURE

How should the respondents be chosen?

39

“Image of quality”During my training days, we have divided the

total time of training as per the requirement. It

means in any concern segment. It population is high

the more time was research for it.

C) PROBALITIY SAMPLE

SIMPLE RANDOM SAMPLE

Every units of the population has an equal

chance of selection.

STRATIFIED RANDOM SAMPLE

The population is divided into mutually

exclusive group. (Such as age groups), and random

sample are drawn form group.

CLUSTER (AREA) SAMPLE

40


The Population is divided into mutually

exclusive group. (Such as city blocks), and the

researches are draws a sample of the groups to

interview.

D) NON-PROBABILITY SAMPLE

CONVENIENCE SAMPLE

Tab researcher selects the most accessible

population members.

JUDGEMENT SAMPLE

The researchers select population members who

are good prospects for accurate information.

QUOTA SAMPLE

The researcher finds and interviews a

prescribed numbers of each of several categories.

41


The research on the topic called “Consumer

awareness of A-one pipes in surendrnagar” is done by

using random sample & under the head of simple random

sampling.

42


RESEARCH PROCEDUREDefining The ProblemDeveloping The Research PlanCollecting The InformationAnalysing The InformationPresenting The Findings

43


OBJECTIVE OF STUDY

When any students are preparing the project

report so it’s behind the particular reason. When any

students are studying in graduate level or

postgraduate level, so it’s main objective is getting

knowledge in theoretical and practical particular in

BBA & MBA. Project report is very useful for getting

practical knowledge. The company gives practical

knowledge. Theoretical knowledge is not necessary and

also everywhere practical knowledge is not necessary,

but according to me practical knowledge is giving

knowledge of present time and future time; this is

more useful for making good career.

My main objectives are as follows:-

To make the people about A-one pipe product.

To know the public view point about company.

44


For improve the quality of the A-one pipe

product.

To aware the consumer about variation of A-one

product.

DATA COLLECTION & SOURCES OF DATA

Once the research design or plan is finalized, the

researcher will collect the data. Mainly there are

two sources of data collection.

Primary Data

Secondary Data

Primary Data

45Observation→ Personal observation→ Mechanical observation

Survey→ Mail survey→ Telephone survey→ Personal survey


The data, which is collected for the first time

from the respondent, called primary data. It is

generally gathered for a specific purpose for a

specific research project. It is gathered through the

use of sampling.

Second Data

The data, which is already collected by another

one or which is already, exist where is called

secondary data.

Primary data

collection

46

Observation→ Personal observation→ Mechanical observation

Survey→ Mail survey→ Telephone survey→ Personal survey

Internal sources→ Records→ Mktg. data bank

External Sources→ Reports→ Periodicals


Secondary data Collection

The primary data used for my study are

questionnaire-containing questions regarding

customers’ point of view about A-one pipes. I

interviewed the general public to know the awareness

towards A-one pipes.

I have also use the secondary data for

getting the knowledge of battery bike industry &

company for that I go through co.’s literature & no.

of website on the internet.

47


FORMATION OF QUESTIONNAIRE

The questionnaire was

design keeping a view to the data sorting for the

fulfilling for the objective of research study. The

wordings of the question are kept simple to

generate the desire response. The questions are

framed in such a way that it creates the interest

in customers to quick response.

I design my questionnaire based on certain

parameters:

Customer’s point of view.

Company’s product & service point of view.

48


ANALYSIS1). Que. Gender: -

Male Female

Analysis:

It is clear from the above chart that the

awareness about A-one pipes s more with male as

compare to female. From the above chart, it is clear

that the percentage of male is 56% and female is 44%.

Gender Respondents % Of total

respondents

Male 45 56%

Female 35 44%

Total 80 100%

49


2). Que. Age group: -

Less than 18 26 to 40

18 to 25

Above 40

Age groupeLess than 1818-2526-24Above 40

Age group Respondents % Of total

respondents

Less than18 16 20%

18-25 22 28%

26-40 18 23%

Above40 24 29%

Total 80 100%

50

“Image of quality” Analysis:

From the above charts, it can be clearly seen

that in a sample of 80 persons, the percentage of a

person having less than18 age is 20%, the percentage

of a person having 18-25 ages is 28%, the percentage

of a person having 26-40 ages is 23%, and the

percentage of a person having Above 40 age is 29

3).Que. What is your occupation?

Builders Farmer

Plumbers

Common Person Service-

person

Occupation Respondents % Of total

respondents

Builders 12 15%

Farmer 25 31%

Plumbers 13 16%

Common Person 20 25%

Service-person 10 13%

Total 80 100%

51


BuildersFarmerPlumbersCommon PersonService-person

Analysis :

In this research sample the occupation of the

sample are builders, farmer, plumber, common person,

service person. In all this we can see that the most

of the sample are farmer and common person because

the most of user are farmer.

4).Que. do you aware about “A-one pipes”?

Yes No

Respondent

s

% Of total

respondents

Yes 35 47%

No 40 53%

Total 75 100%

52


Aware

YesNo

Analysis:

While answering this question most of the people have

given negative answer which shows that people are

aware about the “A-one pipes”

5).Que. If yes, how do you come to know about “A-one

pipes”?

53

“Image of quality”News Paper Advertisement wall painting

Relatives

Others Friends

Media Respondents % Of total

respondents

News paper 06 17%

Relatives 08 23

Friends 07 20%

Wall painting 12 34%

Others 02 06%

Total 35. 100%

MediaNews paperRelativesFriendsWall paintingOthers

Analysis:

The above shows that the awareness regarding

A-one pipes among people prevails more with the use

of media like wall painting that means it is

beneficial for the company to focus more on wall

54

“Image of quality”painting as an advertisement media. One more thing

can be observed that mouth-to-mouth publicity has

proved fruitful to the company.

6).Que. Do you know about the product variety of A-

one pipes ?

Yes No

Answer

YesNo

Respondents % Of total

respondents

Yes 23 66%

No 12 34%

Total 35 100%

55


Analysis:

Among the respondents 35 persons aware about the

A-one pipes but if we talk about the awareness

regarding product many of the people i.e. 34% of the

respondents are not aware about the product of A-one

pipes

7).Que. which A-one product you like most?

PVC pipes Column

pipes

Plumbing pipes

Product Respondents % Of total

respondents

PVC pipes 14 40%

Column pipes 14 40%

Plumbing

pipes

7 20%

Total 35 100%

56


Product

PVC pipesColumn pipesPlumbing pipes

Analysis:-

From the above analysis we

can say that PVC and Column pipes are more prefer

than plumbing pipes so they need to increase its

sales

8).Que. How many long times use this pipe?

5 years 8 years

10 years Above 10 years

57


years

years 5years 8years 10Above10

Analysis:-

In above question we want to see

that life of our product. So from that we receive

that 32% of pipe utility is above 10years,24%are

10years,28%are 8years and only 16% are 5year.so we

can say that life of product is very good.

Years Response % of total

response

5 Years 8 16%

8 Years 14 28%

10 Years 12 24%

Above10

Years

16 32%

Total 50 100%

58

“Image of quality”9) Que. Do you want purchase A-one product?

Yes No

Purchase

YesNo

Analysis:-

For selling view we ask the people to

purchase our product so from that we can receive 69%

of people want to purchase and only 31% not want to

Respondents % Of total

respondents

Yes 24 69%

No 11 31%

Total 35 100%

59

“Image of quality”purchase so they focus to convince that 31% for

purchase.

10).Que. Are you know other companies who make pipe?

Janta Balson

Bhoomi Parixit Other

Competitors Response % of response

Janta 24 24%

Balson 21 21%

Bhoomi 29 29%

Parixit 20 20%

Other 06 06%

Total 100 100%

60


Competitors

JantaBalsonBhoomiParixitOther

Analysis:-

From this we want to rank our toughest

competitior and we see that Bhoomi pipes are toughest

competitor in industry.

11).Que. For which use you prefer A-one product?

Houses Farmers

Building Industry

Use Respondents % Of total

respondents

Houses 16 16%

Farmers 40 40%

Building 20 20%

Industry 24 24%

Total 100 100%

61


Use

HousesFarmersBuildingIndustry

Analysis:-

This chart show the usage of the

A-one product in which we can see that most of the

user are farmer and industrialist then building, and

houses use the product.

12).Que. Are you satisfied with dealer of your area?

Yes No

Yes/No Response % of

response

Yes 23 64%

No 12 36%

Total 35 100%

62


Satisfy

YesNo

Analysis:-

In above pie chart the customers’ satisfaction with dealer which 64%are satisfied and only36%are not satisfied with dealer.

13) .Que. Which facility provide by your dealer?

63

“Image of quality”Original catalog

Service

Help in subsidy other

Facility

Original CatalogServiceHelp in subsidyOther

Facility Response % of response

Original Catalog

21 21%

Service 25 25%Help in subsidy

36 36%

Other 18 18%Total 100 100%

64


Analysis:-

This pie chart show thefacility provide by the dealers in that case the 36%are receive the subsidy,25% receive the service ofdealer,21% receive original Catalog, and 18% receiveother services.

14).Que. Do you want any up gradation in dealership network?

Yes No

Response % of

response

Yes 24 69%

No 11 31%

Total 35 100%

65


Response

YesNo

Analysis:-

In this question we ask the customer

for improve our network of leadership and the 69% are

wish to improve and 31% are satisfied with this

network.

15).Que. Would you like to give any suggestion?

Suggestion:

(1) Company should give more advertisement.

66

“Image of quality”(2) Company should try to increase Quality of

Plumbing pipes.

(3) Company should decrease their Price of product.

(4)Company should give dealership for expanding their

business.

67


68


SWOT ANALYSIS

SWOT analysis is a tool for auditing an

organization and environment. It is the first stage

of planning and helps marketers to focus on key

issues. Once key issues have been identified, the

feed into marketing objectives. SWOT stands for,

Strengths, Weakness, Opportunities, Threats.

- Strengths and Weaknesses are internal factor.

- -Opportunities and threats are external factor

Strengths: (1)Cheaper price than competitor.

(2)Longer life than others.

(3)Good Market image.

(4)Good quality than other.

(5)More eco-friendly production.

69


Weaknesses: (1) Less awareness in the market

(2) Less advertisement cost

(3) No dealership Network

(4) Good experienced staff but not the

professional people in the staff

Opportunities: (1)Good Market Potential

(2)Dealership in various cities can be

given

(3)Higher Skilled and experienced people

can be hired

(4)Good future support from advertising

media

Threats:

70

“Image of quality”Changes in government policies and its rules &

regulations regarding transportation, raw-material

can disturb the routine work of the industry.

71


72


SUGGESION

Proper place should be decided for main office

and service station.

Advertisement and promotional activities should

be done to create awareness.

Company should take care in the internal

disputes.

It should communicate with public & keep the

public in touch.

Pricing is constraints.

Thus, above all suggestions can be recommended to

the company for its rapid development.

73


74


LIMITAION OF STUDY

Sample size of 80 units cannot give accurate

conclusion regarding customer awareness.

This research is done only for the customers of

surendranagar only not for the customers of other

cities of Gujarat or India.

Research works, analysis, interpretation and

finding are influences by time and money

constrains

There may be possibilities for Bias or dishonesty

on the part of respondents

Sometimes, customers are not so much aware

regarding each and every question of

questionnaire, at the time of filling up

questionnaire.

75


76


77


FUTURE PLAN

Each and every unit has some future plans heat A-one pipes has some future plans, which are mentioned below.

They want to expand their product and

increase sales.

They want to try serving backward Areas

people to provide them good quality product

range which is more flexible and loss cost

product.

By this way they want to expand their market

and business.

They want to earn maximum profit this unit.

And they want to expand their production

area and they want promote their new product

at international market.

78


79


INTERPRETATION

This visit of A-

one pipes about how an organization runs and how they

make their selling. Through this visit we can

understand of the marketing management of A-one

pipes. It can be concluded that the “A-one pipes Pvt.

Ltd.” Is a small scale unit and also successful

organization. Having a bright future. This unit is a

profit making unit and production is increasing

gradually thus progress and standing of this unit in

the field of PVC pipes fittings is quiet

satisfactory. The employees of this unit are already

satisfied with the management moreover this company

has played a great role to the economy by its

contribution to the state.

80


81


BIBLIOGRAPHY

1). Marketing management

-Philip

kotler.

2).web site

www.aonep

ipe.com

www.marke

ting.com

http://www.marketing.com/

http://www.marketing.com/

http://www.aonepipe.com/

http://www.aonepipe.com/

82


83


ANNEXUR

1). Que. Gender: -

Male Female

2). Que. Age group: -

Less than 18 26 to 40

18 to 25

Above 40

3).Que. What is your occupation?

Builders

Farmer Plumbers

Common Person

Service-person

4).Que. do you aware about “A-one pipes”?

Yes No

5).Que. If yes, how do you come to know about “A-one

pipes”?

News Paper Advertisement

Relatives

84

“Image of quality”Others Friends

wall painting

6).Que. Do you know about the product variety of A-

one pipes ?

Yes No

7).Que. which A-one product you like most?

PVC pipes

Column pipes

Plumbing pipes

8).Que. How many long times use this pipe? 5 years 8 years

10 years Above 10 years

9) Que. Do you want purchase A-one product?

Yes No

10).Que. Are you know other companies who make pipe? Janta Balson

Bhoomi Parixit Other

85

“Image of quality”11).Que. For which use you prefer A-one product?

Houses Farmers

Building Industry

12).Que. Are you satisfied with dealer of your area?Yes No

13) .Que. Which facility provide by your dealer? Original catalog Service

Help in subsidy other

14).Que. Do you want any up gradation in dealership network?

Yes No

15).Que. would you like to give any suggestion?

-----------------------------------------------------

-----------------------------------------------------

-----------------------------------------------------

-----------------------------------------------------

------------------------------------------

MILAN. (2)

Documents