Mike's POV for UX panel at the What's Next Boomer Business Summit 2015 in Chicago

What’s Next Boomer Business Summit Chicago 26 March 2015

Mike’s POV on user experience

Mike Lee, AARP.org, Digital Strategy & Operations

v. 1.0

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Mobile Roadmap: 2014 > 2015 > 2016

<2014: Web site and mobile apps

2015: AARP Everywhere responsive web site

2016: Context-aware Mobile Communications Platform

(Illustrative)

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A peek at AARP Everywhere

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A peek at AARP Everywhere

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A peek at AARP Everywhere

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Activity tracker linked to loyalty program

AARP Rewards For Good on AARP.org

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Activity tracker linked to loyalty program

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Activity tracker linked to loyalty program

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Forrester Research Mobile Mind Shift

Forrester’s thinking about “mobile moments” collected in a highly regarded book

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Forrester Research Mobile Mind Shift

Template for plotting mobile moments

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Forrester Research Mobile Mind Shift

Worksheet to think through implementing mobile moments

12 Hooked – How to Build Habit-Forming Products by Nir Eyal (2014)

13 The Hook Canvas

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Contact

M i k e L e e S e n i o r A d v i s o r , D i g i t a l S t r a t e g y A A R P D i g i t a l S t r a t e g y & O p e r a t i o n s Tw i t t e r : @ c u r i o u s l e e