Mike Grzegorek Telemarketing Telemarketing 101 - 101 - 150 150
Mark GrzegorekMark Grzegorek
10 Years at ADP
ADP among the best marketing companies in America (8 billion)
Numerous President Clubs as both a Sales Rep and Sales Manager
Mark GrzegorekMark Grzegorek
Vice President Chicago Health Consultants
Zero to 200 customers in under 18 months
Telemarketing Expert!
Make selling easier
Differentiate you from competition
Drive Higher ASP
Improve you & your organization
Telemarketing - Telemarketing - As A PlanAs A Plan
First Step in building a new customer relationship:
Converting Suspects to prospects
New sales
Telemarketing - Telemarketing - Why Do It?Why Do It?
Better understand your existing customers:
Additional Business (AB): New applications New printers
(additional & replacement) Additional Sales
Components:
Profiling & Canvassing
Role Playing:
Techniques & Take Aways
Measuring Results
Plan of Attack
Today’s AgendaToday’s Agenda
DefinitionsDefinitions
• Profiling - Gathering data necessary to build credibility prior to calling a decision maker.
• Canvassing - Calling the decision maker(s) armed with the information gathered while profiling, to effectively develop a value statement specific to the company’s needs.
Components - Components - ProfilingProfiling
Company Demographics:
- What the customer does
- Company size & makeup
- Hourly component
- Decision Maker(s) (Owner, VP mfg, HR, Operations)
- Web Site
Components - Components - ProfilingProfiling
Company Systems & Processes
How do they control the workplace:
- Access Solution
- Visitor Registration Book
- Badging Solution
- Time & Attendance
- Payroll
You are armed & dangerous
You have the information
Now use it!
Have a plan and a goal
Now The Now The Fun Fun BeginsBegins
Prospect versus Customer Setting up the call Differentiate you from Competitors Gain Prospects attention You know about their company Get an Appointment!
Reasons why they want to meet with us
Components - Components - CanvassingCanvassingPick up the phone baby!!!Pick up the phone baby!!!Pick up the phone baby!!!
Time & Attendance- Nothing- Kronos- ADP- Other
Badging
Access - Key vs. badge - Key replacement
Value StatementValue Statement
Sales Rep, Prospect & Facilitator
Credentialing
Rapport Building using profiled data
Value Statement
Get Appointment
Role Role PlayingPlaying
Best Widgets has been in business for over 20 years. They are a
family owned business. The owner Bill Bangtson is interested in
control without spending. He generally thinks a technology change
involves multiple thousands of dollars. His expertise is in widgets not
technology. Received this data after talking to Shelly in payroll.
Role Role PlayingPlaying
Business Type # of employees What do they produce? Systems?
Web Site Located
Role Role PlayingPlaying
Manufacturing45High quality widgetsManual T&A, Honkamp Krueger AccountingKeys for entryNo Badges www.bestwidgets.comLaGrange, Illinois
Syr-Tech Perforating has been in business for 25 years. They
manufacture perforated metal for a number of customers. They also
manufacture steel benches and steel pegboards. They have a
manufacturing system used to get information on product cost. When you
enter their building, they have a telephone based reception area. The
owner is Lenny Heflen and is taking the business over from his father.
Role Role PlayingPlaying
Role Role PlayingPlayingBusiness Type # of employees What do they produce? Systems?
Web Site Located
Manufacturing70 employees 2 shiftsMetal perforating & benchesADP payrollOff brand manufacturing systemADP time and attendanceKeys for entryNo Badges www.stech.comGlen Ellyn, Illinois
MeasuringMeasuring Results Results
Set goals
- Profiling Goals
- How Many contacts & Completed Forms
- Mailer
- Canvassing Goals
Review goals weekly
Inspection
Inspection
Inspection
AKA Inspect what
you expect (or suspect)
MeasuringMeasuring Results Results
Define Market- 50 – 500 employees- Local to your office
Make it Fun (contest)
Competition in office
Implementing a Implementing a PlanPlan
Everybody Likes Their Efforts Everybody Likes Their Efforts RewardedRewarded
Lunch
Gift Cards
Plaques
Recognition among their peers