Migrating To Next Gen Networks

Migrating to Next Generation Networks I

Delivering the Rich Consumer Experience:A Case Study of One Operator’s Service TransformationMay 8, 2009 11-12:30

04/10/23 COX : PRESENTATION 2

Cox Communications Overview

• A multi-service broadband communications and entertainment company – Owned by parent company Cox Enterprises a leading

communications, media and automotive services company. With revenues exceeding $15 billion

– Cox Communications subsidiary was founded in 1962– Achieved $8.7 billion in revenue in 2008– 22,000 employees– Operate in 18 states– Cox Communications currently offers Video, Telephone and

Broadband Services, Wireless (coming soon)

04/10/23 COX : PRESENTATION 3

Cox Communications Statistics

• Residential– 3rd largest cable television company in the United States– 6 million residential customers (9.7 million homes passed)

• 5 million basic video customers with 3 million subscribing to digital cable• 4 million broadband subscribers• 2.5 million telephone subscribers, 7th largest phone provider in US

– Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network.

• Business – is a full-service, facilities-based provider of communications solutions for

commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses.

• 250,000 business customers• 600,000 phone lines• Targeted $1 billion in revenue by 2010

• Cox Wireless (Scheduled to launch 2009)

04/10/23 COX : PRESENTATION 4

Business Environment

• Challenges– Video, voice and data services are becoming a zero sum

game. No materially net new customers in the US.– Differentiation is becoming more difficult– Increased Competition

• Traditional telecommunications companies are providing Video• Over the top providers like Vonage and Hulu are competing for

customers on our own network• Wireline phone growth is beginning to show signs of slowing

– Downturn in business cycle

• Strategy– Become the trusted provider– Respond to any competitive threat within 6 months

04/10/23 COX : PRESENTATION 5

Business Strategy Impact on Service Activation

• Increased need for reliability

• Improved operational efficiency in order to reduce cost

• Acceleration in timelines of the rollout of new features– Increased reliance on cross product features as a

differentiator is breaking down silo’s between products

04/10/23 COX : PRESENTATION 6

Service Activation Evolution

Order Entry, Billing, Customer Care, Systems

VoiceProv

BBProv

DAC

DNCS

DMS

BTS

BroadSft

DHCP

VM

DHCP

OPW

Portal

FTP

Order Entry, Billing, Customer Care, Systems

DAC

DNCS

Pre-1996 Today

04/10/23 COX : PRESENTATION 7

Service Activation System Requirements

• Current IT Standards– Service Oriented Architecture\Web Services– Business Process Execution Language (BPEL)– J2EE

• Telecommunications Standards– Telecommunications Application Framework (TAM)

• Systems Integration Framework– OSS/J

04/10/23 COX : PRESENTATION 8

SOA-Enabled Service Activation

41 333

Enterprise Service Bus

2

FF CS2K

BTS

DMS

DAC

DNCS

ICOMS ICOMS HLRWF

BR

PC

BroadbandService

BroadbandService

TelephonyService

TelephonyService

VideoServiceVideo

ServiceO/E

ServiceO/E

ServiceBilling

ServiceBilling

ServiceWirelessService

WirelessService

ProvisioningService

ProvisioningService

ITV

OPWOPW

© 2009 Sigma Systems 9

About Sigma SystemsAbout Sigma Systems

Global Leader in Advanced IP Service Fulfillment Solutions

• Over 12 years dedicated OSS development & deployment

experience

• Global offices (Canada, India, EMEA, APAC and CALA)

• 50+ Deployments Worldwide

• 9 of top 15 Cable Service providers in North America

• Over 100 million services managed across Voice, Video,

Data, and Multi-media services

• Proven, pre-integrated solutions for Triple and Quad Play (Voice, Video, Data, Content and Multi-media) services delivering:

Fulfillment, Active Mediation, Subscriber Information

for Advanced Advertising

© 2009 Sigma Systems 10

Service Layer Transformation RequirementsService Layer Transformation Requirements

A True Service Layer:• Provides Service Layer Abstraction• Supports rapid reuse of value added services across multiple access technologies• Provides repository of Subscriber-Service-Resource association information

Service Layer Infrastructure Requirements• Strong Platform that can deliver all classes of service

Residential, Commercial, Subscription, event-based/on demand• Standards support

Technical (SOA) as well as industry (OSS/J)• Solution Focus

Pre-built integration to industry leading vendors – provide speed and value out of the box

• Ownership and Control Development toolkits to support:

– Rapid configuration and incorporation of additions/changes

– Customer ownership of configuration and on-going modifications

© 2009 Sigma Systems 11

Sigma eTOM functionality at CoxSigma eTOM functionality at Cox

Operations

Fulfillment Assurance BillingOperations Support & Readiness

Customer Relationship Management

Service Management & Operations

Resource Management & Operations

Supplier/Partner Relationship Management

ServiceConfiguration & Activation

ServiceProblem

Management

Service QualityAnalysis, Action

& Reporting

Service & Specific Instance

Rating

SM&O Support & Process

Management

ServiceManagement &

Operations Readiness

Supplier/Partner Interface Management

S/P Buying

S/P Purchase Order

Management

S/P Problem Reporting &Management

S/P PerformanceManagement

S/P Settlements & Billing

Management

S/PRM OperationsSupport & Process

Management

S/P Relationship Management

OperationsReadiness

Resource Provisioning & Allocation

to Service Instance

ResourceProblem

Management

ResourceRestoration

Resource Data Collection, Analysis

& Control

RM&O Support & Process

Management

ResourceManagement &

Operations Readiness

Retention & Loyalty

Customer Interface Management

Billing & Collections

Management

CustomerQoS / SLA

Management

ProblemHandling

Selling

Order Handling

MarketingFulfillmentResponse

CRM Operations Support & Process

Management

CRM Operations Readiness

Sales & Channel

Management

© 2009 Sigma Systems 12

Sigma Functionality at CoxSigma Functionality at Cox

41 333

Enterprise Service Bus

2

FF CS2K

BTS

DMS

DAC

DNCS

ICOMS ICOMS HLRWF

BR

PC

BroadbandService

BroadbandService

TelephonyService

TelephonyService

VideoServiceVideo

ServiceO/E

ServiceO/E

ServiceBilling

ServiceBilling

ServiceWirelessService

WirelessService

ProvisioningService

ProvisioningService

ITV

OPWOPW

© 2009 Sigma Systems 13

Service Layer Value – the Evolving NetworkService Layer Value – the Evolving Network

Innovation at the network and application layer will continue

Commercial voice and unified communications an evolution example

• Traditional POTS• SIP-based softswitch• IMS

Service Layer abstraction:• shields BSS and other OSS systems from

complexity via services view• Hides Network and Resource layers with a

services view• Common platform and model across all services,

with SID-based CBEs• Controlled exposure of information through

industry standard APIs – TMF OSS/J APIs into the services layer

• Automated fulfillment and provisioning easily integrated into self-care

© 2009 Sigma Systems 14

Delivering Service TransformationDelivering Service Transformation

Drive Service Innovation• One platform to support Residential and Commercial Voice,

HSD, Video, • Subscribed, converged, real-time, on-demand

Deliver New Revenues• Solutions focus with rapid time to market• Innovative service bundling• Rapidly scale new business growth areas• Support new monetization opportunities

Enhance Customer Retention & Satisfaction

• Rapid and reliable service fulfillment and self-care processes• Provide personalized experience• Capture more RGUs per customer

Reduce Operational Costs• Zero-touch provisioning and activation • Removing or avoiding operations silos• Enabling service re-use across network domains

Enabling the Next Generation Operator to Deliver the Rich Consumer Experience

Sigma Training Services

© 2009 Sigma Systems

Chris GirardChris GirardSenior Director of Systems Senior Director of Systems

IntegrationIntegration and Architectureand Architecture

Cox Communications Cox Communications [email protected]@cox.com

Brian CappellaniBrian CappellaniCTOCTO

Sigma SystemsSigma [email protected]@sigma-

systems.comsystems.com

Thank YouThank You