Midwest Community Foundations’ Ventures The Magic of Match Day.

Midwest Community Foundations’ Ventureswww.mcfv.org

The Magic of Match Day

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IT’S ALL ABOUT

Importance of an immediate need

Incentive of giving more for less

Urgency of a time limit

Resources of a whole community

CONTRIBUTORS

The Columbus Foundation, Ohio

Community Foundation for Muskegon County, Michigan

Community Foundation of St. Clair County, Michigan

Fremont Area Community Foundation, Michigan

Findlay-Hancock County Community Foundation, Ohio

Hillsdale County Community Foundation, Michigan

Kalamazoo Community Foundation, Michigan

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NEW REALITY…

AS OF AUGUST 2010:•The national unemployment rate was 9.5%

•Michigan’s unemployment rate was 13.1%

•One in every 40 homes in Michigan is in foreclosure

•Foundation grantmaking was down nearly 9% compared to 2008

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NEW OPPORTUNITY.

• Draw on local expertise

• Lead community effort

• Convene and engage nonprofit partners

• Meet immediate needs withimmediate response

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THE BENEFITS OF

• Donors find an exciting incentive for giving.

• Nonprofits gain new resources, donors, visibility and interest in their work.

• Community foundation lives its role as convener, catalyst and leader, responding to the community’s most pressing needs.

• Community reaps the final outcomes of the gifts.

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DESIGN YOUR OWN

Know Your Reasons Why

Plan the Big Day

Prepare Your Partners

Give it Proper Promotion

Seize the Day

Manage the After-Match

Pre-meeting handout

Sample documents

Tracking spreadsheet

Statement of agreement

Planning brief Concepting tool

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TOOLKIT

Understand why a Match Day will help address urgent

needs in your community—and how to structure it for

effectiveness.

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KNOW YOUR REASONS WHYThe Magic of Match Day

Planning brief

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Engage broad group in Match Day planning. Draw on the

thinking of internal and external partners to define

parameters for the experience.

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PLAN THE BIG DAYThe Magic of Match Day

Concepting tool

Sample participant guidelines

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Communicate completely and regularly with internal and

external partners to create clarity around Match Day

objectives, process and expectations.

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PREPARE YOUR PARTNERSThe Magic of Match Day

Pre-meeting handout Statement of agreement

Promotional samples

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Use personal connections, media vehicles and technology

to consistently communicate the compelling messages of

Match Day.

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GIVE IT PROPER PROMOTION The Magic of Match Day

Tracking spreadsheet

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Have preparations in place to ensure a rewarding

experience for donors, nonprofit partners, the community

foundation—and community.

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SEIZE THE DAYThe Magic of Match Day

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Match Day doesn’t end when gifts stop coming in.

Keep celebrating the stories of impact, collaboration

and generosity.

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MANAGE THE AFTER-MATCH The Magic of Match Day

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QUESTIONS?

The Magic of Match Day

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The community response to Match Day was incredible.

By mid-morning, it was clear what a powerful and

uplifting day of giving we were in the midst of.

It was exactly what our community needed.

HILLSDALE COMMUNITY FOUNDATION

DOWNLOAD TODAY

MCFV.ORG

The Magic of Match Day