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DesignThinking,TimBrown•“Coasting”cameupandaimtomakeridingamoresimple,straightforwardandfunactivity.

Design,BusinessandInnovation Yiduo Qian

DesignThinking,TimBrown• Theteamdevelopsthemore“in-storedretailingstrategies”andtakemorecareofconsumers


DesignThinking,TimBrown• Besidesthestrategiesinstores,therearemorethingsoutofstoresthattheteamdidforconsumers.


DesignThinking,CriticalQuestion1• Is“Coasting”reallyagoodwaytodriveabike?

• ChrisChambersDSAADIOwner/Proprietor|ChrisChambersSchoolofMotoring


DesignThinking,CriticalQuestion2•Whyyoushouldapplydesignthinkingtoyourlife?

• Co.design website


GoingDeeper,SeeingFurtherJaneFultonSuri

• Ethnographybecomesamoreimportanttermforpeopletogetdeeperinsights

Design,Business&Innovation YiduoQian(Diana)


• 10Waysthatgoingdeeperandhavemorevaluableinsights

• Linearconnectionbetweenobservationandimpacteg:ATM&mirror

• Zoomingouttohavealargerandcompleteviewofcontext

• Standingonothers’anglesandoverlappingpeople’sviews



• Consideringextremepeopleandsimilarcases

• Understandingthecultureforcethatmightinfluenceindividuals

• Mixingmultiplesourcestohaveanuancedunderstanding



• Maketheprocessavailabletopeer

• Openuptheprocesstothepublic• Takealookonourown• Widenthebusinessrangeor“target”



• Theseeffortsshouldgodeeperandfurtherandbecomeimportantinbusiness

field


EthnographicResearchObservations,BrooklynBridgePark

Design,BusinessandInnovation Yiduo Qian(Diana)

Likeposeandmystiquebutshywhileposing



Tallenoughtocatchthebasketrywithoutmuchleapandwanttodunklikeabasketballplayer



Playtimewhenwedoneshootingphotos


EthnographicResearchObservations,BrooklynBridgeParkTryingtohaveatypicalJUMPshootingandcomparetheheighttheyjumpaftershootingphotos


EthnographicResearchObservations,BrooklynBridgeParkFindouttheyallwearblackshirt,wanttoposelikepreludeofafight


• Thepictureislackofauthenticity

• Thelightofthepictureneedstobeimproved

• Thephotodonotneedtoaddedfilters


• Stricttotheplaceweshootphotos

• Boyspreferdarkshirts

• liketreasonstylephotos

• Insomepoints,boyslikeposingandtakingphotsmorethangirls

• Beautifulviewscaninspirepeopletakingphotosandposedifferently


EthnographicResearchFindings

Yiduo Qian

Like

Like

Interviewing Humans•Prepare for the interview

- brief description and goal-have a expect response-Small talk-questions

Design, Business and innovation Yiduo Qian (Diana)

Yiduo Qian

Yiduo Qian

Yiduo Qian

Breif

Have

Questions

Breif

Have

Questions

Interviewing Humans• Structure of the interview– introduction (warm up)– Body (doing deeper ; open-ended Q)– Conclusion


Yiduo Qian

Introduction

Introduction

Introduction

Introduction

Interviewing Humans• Host the interview– Breathe– Focus on the interview– Attention vague answers– Not information about yourself


Yiduo Qian

During

During

Interviewing Humans• Before interview– Make a checklist– List questions


Interviewing Humans• Post-production the data – Find themes – Specific language– Point out problems


3


InterviewGuide OpenQuestions• How’syourclassgoing

(cancelled)feeling?• Whichclass?Why?• Whatyoudoduring the

sparetime?(directing)

Thegodeep• Whyyouwanttodo?• Whoinspireyou?• What’syouroppinon of…(someone

related)?

EditedInterviewhttps://www.youtube.com/watch?v=x1-WylWPrJg


InterviewFindings

• Hanslikesplayingbasketballandguitarduringhissparetime.

• Hanswantstobeadirectorinthefutureduetohishighschoolexperience.


InterviewFindings• Thewarmingpartoftheinterviewshouldbeimproved

• Questionsarenotsmoothlyconnected

• Littlenervousduringtheinterview(bothmeandHans)

• Manyblankspacesbetweenquestionsandresponsesalthoughbeenedited


DeskResearch,BusinessSites“Formillennials,adulthoodnowdefinedbyfinancialfreedom”

• Millennialsarenolongermeansadultsstartingafamilybutratherhavingajobandstopaskingmoneyfromparents.

• Millennialsarelackofgoodmoneyhabitanddonotgeu itfromattendingcollege

• Collegestudentsgraduatewithstudentdebtinordertogetmoneyfromparents

http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L


DeskResearch,BusinessSites“EBayMakesBidforYoungerShoppersWithRevampedImage”

• EBayistryingtoredefineitselftoattractnew,youngerconsumerswhoshoponphonesanddon’tspendtimetogothroughmanysubjects.

• EBaycompeteswithAmazonsandcooperatewithTargetandWal-Mart

• Thesiteaddspersonalizedrecommendationbasedonthepreviouspurchases

http://www.wsj.com/articles/ebay-makes-bid-for-younger-shoppers-with-revamped-image-1476869406


DeskResearch,BusinessSites“LookWho’sDrivingtheU.S.HousingMarket”

• First-timerhomebuyershavealargeshareofhomepurchases,andtheirmedianagehashoveredaround33.

• TheMillennialsskiptheoldfashionthatstartwithasmallhouse,theybuytheirfirsthomeaslargeandasexpensiveastheoldgenerationofhomebuyers

http://www.bloomberg.com/news/articles/2016-10-19/look-who-s-driving-the-u-s-housing-market


DeskResearch,BusinessSites“YoungAdultsCanDoWithoutDemocracy”

• Don’thavefaithbecausethedemocracysystemisn’tgoodenoughfortheFacebookgeneration

• PhilippinePresidentRodrigoDuterte announcedthatPhilippineisseparatefromU.S

• Personalinvestorsaren’tinvestmoneyintoIndiaanymore

https://www.bloomberg.com/view/articles/2016-10-24/young-adults-can-do-without-democracy


DeskResearch,BusinessSites

“MillennialMediapricesathighendofrange”

• Placeanleadingroleintheareaofmobileadvertising

• AnalystsarelookingforwardsstrongdemandforMillennialMedia

http://www.reuters.com/article/us-millennial-ipo-idUSBRE82R1HK20120328


Peer to Peer Documentation










Peer to Peer Documentation Findings• Beautiful scenery makes people want to take

photos and selfies

• Boys take more care of girls than girls do of boys during the trip

• Some behaviors can influence others to do the same thing, like catching crabs

• Boys like stay together with each other as a group, so do girls


Design Thinking for Educators, Ideo

• “Design thinking is a mindset.”

• Human-based

• Need multi-perspective

• Always thinking about the good side

• Need experiments to learn from


Design Thinking for Educators, Ideo• To apply design thinking• Discovery • Explanation • brainstorming• Testing ideas• improving


Design Thinking for Educators, IdeoPre-work1. Define the design challenge• Define problems• Specific the problems• Simplify the problems, but not too narrow• Define the goals• Define the limitations• An outline of the design


Design Thinking for Educators, Ideo2. outline the project• Finish programming in a day• Split into a week-project • Spread it in months


Design Thinking for Educators, Ideo3. Preparation• Working group• A place set as a reminder of the work• Materials


Design Thinking for Educators, IdeoStart the program1. Discovery • Clarify the challenge• Exchange understanding• Identify audience• refine the plan


Design Thinking for Educators, Ideo• Get ready to research• Identify sources• Interview • List questions• Assign fieldwork


Design Thinking for Educators, Ideo• Get inspiration• Do observations• Analyze the findings• Interview experts• Interview audience or consumers• Interview individuals• Ask for self-experience, group and peer-to-peer

observations


Design Thinking for Educators, Ideo2. Inspiration (change in notes)• Share what you get originally and from

research• Personal details• Event details• Motivations• Hinders


Design Thinking for Educators, Ideo• Get findings• find the topic and have the statements• Analyze findings• Get deeper in the discoveries• Get information from others in the group• Define findings


ProductIdea,Assign7• Usinga4-Dtechnologytocreateanexperienceofascenerythatcanbefarawayfromthe

room.

• Theresultingexperienceincludessounds,weather,airflow,visionandeventhesmelloftheplaceifnecessary.

• Applicationofthiskindofserviceistime-saving,money-savingandenablesdisabledorfinancialdifficultypeopletoreachsomewheretheycannotaffordorenter.

Design,BusinessandInnovation YiduoQian(Diana)

InfographicElements• Disabledpeopleandfinancialdifficultypeople• 4-Droom• Sensesincludesounds,weather,airflow,visionandsmell• Donotneedplaneticket• Time-savingandmoney-saving• Experience

Design,BusinessandInnovation YiduoQian(Diana)

4D ROOM

disabled poor

WEATHER

SOUND

AIRFLOW

VISION

SMELL

TICKETS GOOD SCENERY

TIME SAVING

MONEY SAVING

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