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Midterm ReportMidterm Report
SWOT analysis for product-SWOT analysis for product- EASYCAEDEASYCAED
EASYCARD is a 'touch and go' IC ticketing EASYCARD is a 'touch and go' IC ticketing system. system.
An EASYCARD can be used for years. An EASYCARD can be used for years.
Types of EASYCARDTypes of EASYCARD :: Adult, Student, Charity, Escort, Senior anAdult, Student, Charity, Escort, Senior an
d Concessionaire.d Concessionaire.
What is EASYCARD?What is EASYCARD?
StrengthsStrengths
Integrating fare collection for various Integrating fare collection for various transports by one ticket.transports by one ticket.
Usable for years to avoid repetitive Usable for years to avoid repetitive ticket purchase.ticket purchase.
No need for coins.No need for coins.
Speeding passage.Speeding passage.
Auto-load with banks to reduce risks of Auto-load with banks to reduce risks of cash transactions.cash transactions.
StrengthsStrengths
The building cost is high.The building cost is high.
The fee of promotion is not share The fee of promotion is not share equally.equally.
Waste the manpower.Waste the manpower.
WeaknessesWeaknesses
There are financial law limited. There are financial law limited.
It only provides service into transports.It only provides service into transports.
Easily embezzle.Easily embezzle.
WeaknessesWeaknesses
OpportunitiesOpportunities
One EASYCARD can make your life One EASYCARD can make your life easier.easier.
It enables users to shop at stores. It enables users to shop at stores.
Taxi available .Taxi available .
The EASYCARD combine with the ETC The EASYCARD combine with the ETC system to expand to the other cities.system to expand to the other cities.
The usage is simply by touching the card The usage is simply by touching the card to a sensing device.to a sensing device.
OpportunitiesOpportunities
The restriction from Banking law .
(ex: Integration )
The limitation of technology .
(ex: the parking problem)
E-trading securities
ThreatsThreats
According to SWOT analysis from the According to SWOT analysis from the above, we will find that the advantages are above, we will find that the advantages are more than weaknesses. more than weaknesses.
Coupled with larger capacity, durability, Coupled with larger capacity, durability, speed, accuracy, and security, etc.speed, accuracy, and security, etc.
ConclusionConclusion
SloganSlogan
Touch and goTouch and go
One EASYCARD can make your life easier.One EASYCARD can make your life easier.
THE ENDTHE END
Thank you for your attention!Thank you for your attention!