MIDTERM PRESENTATION · to a kind of perfection that transcends fashion ELEGANCE COMFORT MODERN BOLD. Miami International Airport WORK BUILDING Wynwood AA Arena Shops at Merrick Park

MIDTERM PRESENTATIONGabriela Mesquita | FIU | Grad 2

GIORGIO ARMANI

THE CLIENT

GIORGIO ARMANIItalianFormed Armani in 1975

$8.1 billion fortuneCredited with pioneering red-

carpet fashion

luxury fashion house which designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors

3900 employees

Milan, Italy headquarters

GIORGIO ARMANI S.p.A.

$2.65 billion sales in 2016

QUALITY

CLASS

EXCLUSIVITY

CLOTHING ACCESSORIES GLASSES COSMETICS PERFUME

THE LOOKOF THE BRAND

MISSION to continually create clothes and accessories that aspire to a kind of perfection that transcends fashion

ELEGANCE

COMFORT

MODERN

BOLD

Miami International Airport

WORK BUILDING

Wynwood

AA Arena

Shops at Merrick Park

Viscaya

South Point Park

LOCATION

Dolphin Expressway

Blue Lagoon Dr.

MIAMIFLAGAMI

Nearby areas:Hilton Airport Blue Lagoon

Parking lot

Blue Lagoon DriveMiami, FL 33126

BUILDING & SITE ANALYSIS

VIEWS & ZONING

BUILDING & SITE ANALYSIS

Public

Semi-Private

Private

3,135 sq ft1,553 sq ft

5,058 sq ft

TOTAL SQUARE FEET (per floor)= 9,746 sq ft

Large curtain wall on the north and rows of windows on the south provide openings in which there is of sun penetration, especially in the winter. This can lead to overheating of the building and overexposure to sun, causing glare.

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GLARE & OVERHEATING IMPOSING CENTER COLUMNS With the columns located directly in the center, spaces are limited to being no more than 37’ wide. The 17’ space between them also limits the types of spaces that can be created. This limits the interior area to being defined to not only the windows, but the 5 columns as well.

LINEAR GRID/CIRCULATION The orthogonal grid limits circulation to being strictly linear. The middle space can be a difficult area to maneuver out of in case of an emergency, and so should not contain any high density spaces.

DOMINANT ISSUES

BUILDING & SITE ANALYSIS

PROGRAMMINGESSENTIAL PURPOSE OF WORKSPACEThe design of the workspace should create an invigorating and modern work setting where innovative and work-driven people come together to collaborate and consistently build on the Armani brand in order to achieve perfection that transcends fashion, which is the company’s mission.

MAIN GOALS

DOMINANT FEATURES & SPACES

CRUCIAL ASPECTS

The main goal of the Giorgio Armani workspace will be to establish the brand’s identity of elegance, comfort, bold, and modernity in order to create a space that promotes flexibility, comfort, and well-being. Simultaneously, employees will be establish a sense of loyalty and ownership over the brand while building the company’s extensive fashion design empire.

The corporate offices will contain 60% enclosed spaces and 40% open spaces. This will include collision zones (cafe and gym, located near the windows) and collaboration spaces (materials room and brainstorm room). A gallery to showcase the recent clothing collection will be featured on the second floor along the columns, which will also be located by the main area of the office (the cafe).

The design of the space should address the need for collaboration and fostering creativity. It should take into consideration the vast amounts of sunlight that enter the space, which can be used to improve employee well-being and reduce absences. It will also take into consideration the relationships among the different departments so that their spaces can be located near one another in order to facilitate collaboration and provide for smooth operations. Several spaces will be provided for employees to be able to relax and regroup with their thoughts, in order to keep up with the constant innovation and hard-work that will be happening in the workspace.

The office space will include:1 Lobby/Waiting Area3 Executive Suites1 Accounting Office1 Human Resources & IT Office1 Purchasing & Operations Office1 Sales & Marketing Office1 Quality Assurance Office16 Support Spaces

GOALS STATEMENT

Sun Access

Acoustic Privacy

Private Spaces

Public Spaces

Secondary

Primary

PR

OG

RA

MM

ING

AD

JAC

EN

CIE

S

ENTER

PRINT & COLLATE

EXECUTIVE SUITESPURCHASING &

OPERATIONS

SALES & MARKETING

STAIRS

BRAINSTORM AREA

FOCUS ROOMS

HUDDLE ROOM

CONFERENCE ROOM

(MEDIUM)

QUALITY ASSURANCE

MATERIALS ROOM

COLLABORATION AREA

3RD FLOOR

2ND FLOOR

HEALTH STUDIO

STORAGE

HUMAN RESOURCES & IT

CONFERENCE ROOM

(LARGE)SERVERROOM

CAFE

LOBBY

ENTER

ACCOUNTING

PRINT & COLLATE

HUDDLE ROOM

HOTELLING

STAIRS

DESIGN GUIDELINES

1. Design employee workspaces so that they all have access to natural light in order to improve employee well-being and activity and reduce energy costs.

2. Design multiple collaborative spaces in order to promote and foster employee collaboration and creativity.

3. Create a staircase that allows for a visual and physical connection between both floors in order to maintain a sense of unity between the different departments and a strong sense of fidelity to the brand.

4. Establish well-being areas, such as the health studio and focus rooms, that will aid in employee relaxation and invigoration in order to allow for maximum creativity and productivity in the workplace. These spaces will also utilize the extensive views of the outdoor.

5. Create a gallery space along the columns on the second floor that show off Armani work so that employees are motivated and can establish a relationship with the brand’s work.

6. Design a workplace that transmits the modern, elegant, bold, and comfort of the Armani brand by incorporating their color palette, patterns, textures, and logo throughout their work space.

STRONG ANGLES

CONTRASTING COLORS & FLEXIBILITY

REFLECTION OF COMPANY’S BRAND

CONCLUSIONMy model draws from the strong angles seen in the suit jackets of Giorgio Armani, which have remained modern and relevant throughout time. The progressively growing linear elements represent the flexibility that will exist in the office, creating different spaces to suit the comfort needs of each employee. The one mirrored center shape represents the beauty and elegance of the brand, and serves to reflect all of the brands elements to the viewer (employees), which is also reinforced with the LED lights that will line the inside of the vertical linear elements. The deep red band that holds the entire model together represents the boldness/power as seen throughout Armani’s suit jackets and designs. The neutral (white & gray) and bold (black & red) showcase the mix of contrasting colors in their fashion.

BOLD-POWER

NEW MODEL

SPATIAL GENERATION

SPACE PLANNING

NNScale: 1

16"=1'-0"

Storage

Accounting

Conference Room(Large)

Cafe

Server Room

Print & Collate

Hotelling

Huddle Room

Human Resources& IT

ComputerMaintenance

Room

Mother's Den

Relaxation Lounge

Safe Room

UP

124 SF

481 SFHealth Studio

447 SFLobby

386 SF

485 SF

860 SF

181 SF

100 SF

150 SF

89 SF

391 SF

252 SF

143 SF

438 SF

100 SF

A 1

B2

C 3

SECOND FLOOR

Materials Room

Purchasing &Operations

Sales & Marketing

Conference Room(Medium)

Quality Assurance

Executive Suites

Huddle Room

Print & Collate

Brainstorm Area

Focus Room

Focus Room

Collaboration Area

DOWN

273 SF

893 SF

1544 SF

312 SF

360 SF

405 SF

100 SF

100 SF

343 SF

71 SF

71 SF

321 SF

A 1

NNScale: 1

16"=1'-0"

THIRD FLOOR

LOBBYNN

Scale: 116"=1'-0"

Storage

Accounting

Conference Room(Large)

Cafe

Server Room

Print & Collate

Hotelling

Huddle Room

Human Resources& IT

ComputerMaintenance

Room

Mother's Den

Relaxation Lounge

Safe Room

UP

124 SF

481 SFHealth Studio

447 SFLobby

386 SF

485 SF

860 SF

181 SF

100 SF

150 SF

89 SF

391 SF

252 SF

143 SF

438 SF

100 SF

A 1

B2

C 3

PERSPECTIVE 1

PERSPECTIVE 2

CAFENN

Scale: 116"=1'-0"

Storage

Accounting

Conference Room(Large)

Cafe

Server Room

Print & Collate

Hotelling

Huddle Room

Human Resources& IT

ComputerMaintenance

Room

Mother's Den

Relaxation Lounge

Safe Room

UP

124 SF

481 SFHealth Studio

447 SFLobby

386 SF

485 SF

860 SF

181 SF

100 SF

150 SF

89 SF

391 SF

252 SF

143 SF

438 SF

100 SF

A 1

B2

C 3

ELEVATION A-1

PERSPECTIVE 3

INDIVIDUAL & GROUP SPACES

NNScale: 1

16"=1'-0"

Storage

Accounting

Conference Room(Large)

Cafe

Server Room

Print & Collate

Hotelling

Huddle Room

Human Resources& IT

ComputerMaintenance

Room

Mother's Den

Relaxation Lounge

Safe Room

UP

124 SF

481 SFHealth Studio

447 SFLobby

386 SF

485 SF

860 SF

181 SF

100 SF

150 SF

89 SF

391 SF

252 SF

143 SF

438 SF

100 SF

A 1

B2

C 3

Semi-Private

Public

ELEVATION B-2

ELEVATION C-3

2ND FLOOR

INDIVIDUAL & GROUP SPACES

Materials Room

Purchasing &Operations

Sales & Marketing

Conference Room(Medium)

Quality Assurance

Executive Suites

Huddle Room

Print & Collate

Brainstorm Area

Focus Room

Focus Room

Collaboration Area

DOWN

273 SF

893 SF

1544 SF

312 SF

360 SF

405 SF

100 SF

100 SF

343 SF

71 SF

71 SF

321 SF

A 1

NNScale: 1

16"=1'-0"

ELEVATION D-4

Private

Semi-Private

Public

3RD FLOOR

50% public spaces

10% private spaces

40% semi-private spaces

EXECUTIVE OFFICEMaterials Room

Purchasing &Operations

Sales & Marketing

Conference Room(Medium)

Quality Assurance

Executive Suites

Huddle Room

Print & Collate

Brainstorm Area

Focus Room

Focus Room

Collaboration Area

DOWN

273 SF

893 SF

1544 SF

312 SF

360 SF

405 SF

100 SF

100 SF

343 SF

71 SF

71 SF

321 SF

A 1

NNScale: 1

16"=1'-0"

PERSPECTIVE 4

SALES & MARKETING WORKSPACE

Materials Room

Purchasing &Operations

Sales & Marketing

Conference Room(Medium)

Quality Assurance

Executive Suites

Huddle Room

Print & Collate

Brainstorm Area

Focus Room

Focus Room

Collaboration Area

DOWN

273 SF

893 SF

1544 SF

312 SF

360 SF

405 SF

100 SF

100 SF

343 SF

71 SF

71 SF

321 SF

A 1

NNScale: 1

16"=1'-0"

PERSPECTIVE 5

EFFECTIVE WORKSPACE

NNScale: 1

16"=1'-0"

Storage

Accounting

Conference Room(Large)

Cafe

Server Room

Print & Collate

Hotelling

Huddle Room

Human Resources& IT

ComputerMaintenance

Room

Mother's Den

Relaxation Lounge

Safe Room

UP

124 SF

481 SFHealth Studio

447 SFLobby

386 SF

485 SF

860 SF

181 SF

100 SF

150 SF

89 SF

391 SF

252 SF

143 SF

438 SF

100 SF

A 1

B2

C 3

Materials Room

Purchasing &Operations

Sales & Marketing

Conference Room(Medium)

Quality Assurance

Executive Suites

Huddle Room

Print & Collate

Brainstorm Area

Focus Room

Focus Room

Collaboration Area

DOWN

273 SF

893 SF

1544 SF

312 SF

360 SF

405 SF

100 SF

100 SF

343 SF

71 SF

71 SF

321 SF

A 1

NNScale: 1

16"=1'-0"

Collaboration Flexibility Well-being

2ND FLOOR 3RD FLOOR

REFERENCESwww.pinterest.com

www.google.com

www.wikipedia.org

www.archdaily.com/900814/tkstyle-office-jack-design

www.archdaily.com/797772/bain-and-company-istanbul-office-net-mimarlik

www.officelovin.com/2018/08/27/a-tour-of-tkstyles-jiaxing-super-sleek-office-in-jiaxing/

www.fox-architects.com/insights/interior-design-trend-flexible-workspaces/

www.knoll.com/knollnewsdetail/creating-collaborative-spaces-that-work

www.hok.com/about/news/2018/04/12/hoks-gordon-wright-interviewed-in-future-of-work-podcast/

www.armani.com/us/armanicom

www. martinroll.com/resources/articles/branding/giorgio-armani-the-iconic-fashion-brand/

www.suncalc.org/#/25.7826,-80.2936,17/2019.01.29/18:59/1/0

www.windy.com/?25.956,-80.183,5