midas touch project.doc

8/10/2019 midas touch project.doc

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Introduction

Company overviewHeadquartered in Mumbai and formed by graduates from leading institutes (IITs, IIMs & AIM),Corporate Bridge (CB) provides a ompre!ensive range of professional servi es spanning t!eIntegrated "esear ! Analyti s & Consulting, Training #olutions and #taffing pra ti es$ %it!unparalleled e perien e (C'#A India, M*, + Morgan, #BI Capital Mar ets, -.# Ban , C"I#I'et ) and ompre!ensive apabilities (C/A, /"M, CAs) a ross all industries and business fun tions,ombined 0it! entrepreneurial spirit, 0e ommit to deliver a 0orld lass professional servi es t!atendure$


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Products & services

Investment Research & Consultancy Investment "esear !

#upport our lients on a number of areas in luding Investment Ban ing, #ell1side "esear !, Buy1side "esear ! and Credit "esear ! produ ts$

Customi2ed Business "esear ! Customi2ed resear ! t!at delivers strategi resear ! solutions su ! as se tor

monitoring, data olle tion and validation, mar et segment & e pansion studies Address t!e unique business requirements of our lients and !elp t!em add value

to t!eir internal resear ! teams$

#trategi Consulting #ervi es 3uality onsulting servi es in different areas in luding finan ial advisory to

startups, small si2ed as 0ell as mid1si2ed ompanies$

Staffing Solutions ermanent "e ruitment

rovide a !ig!1quality, professional re ruitment servi e in all mar ets 0!ere 0espe iali2e$

. tensive data base of unique, passive andidates

Assessment and Training %ide !oi e of training and development solutions t!at !elp our employees,

asso iates and lients4 0or for es to improve t!eir s ills and gain qualifi ations

Training Solutions Corporate Training

.nable 0orld1 lass ompanies to in rease produ tivity, team0or and performan e 0it! state of art training

Campus Conne t 5rgani2e s!ort term as 0ell as long term ompre!ensive training programs t!at

bridge t!e gap bet0een t!eory and on1t!e16ob appli ation Hands1on training to equip students 0it! s ill sets t!ey need to e el in a

ompetitive environment


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ey Persons

Mr$ 7!eera6 8aidya (Co1/ounder & C.5) B$Te ! from IIT 7el!i and MBA from IIM 'u no0 Has trained 9:::; professionals and students Condu ted !ig! impa t training programs for IIMs

Mr$ 7$ Balasubramaniam ( resident, Investment "esear !) 9< years of ri ! and varied e perien e a ross onsulting

Mr$ avis! #ara0gi ( resident, Business & #trategi Consulting) %or ed 0it! M* in onsulting role a ross finan ial servi es A0arded =C!airman>s *old Medal? for se uring 9st "an in university

Mr$ 8is!al ul arni ( resident, Training & #taffing #olutions) %or ed for ICICI Ban as a "is Analyst overing #mall and Medium .nterprise An MBA from +BIM# Mumbai and also is a C/A C!ater!older

Competitors !a"or

ABC Consultants vt$ 'td$ Amritt 8entures Catapult Management "esour es vt$ 'td$ 7ev #olution Master Mind @et0or s @e0 #tar Consulting

Careerist Management Consultants "elian e 3uality Consultant

#ocation

Corporate $ffice%Corporate Bridge Consultan y vt$ 'td$


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()out *!I+(S T$,C-.

/or0shop Structure MI7A# T5 CH onsists 9:: !ours of training program (in luding offline and online

modules)$ T!e MI7A# T5 CH 0or s!op 0ould be on luded in F full days$ %e do loo for0ard for organi2ing t!e 0or s!op at ampus premises itself$ 7epending on mutualonvenien e, t!e 0or s!op ould be ondu ted in t!e follo0ing formatJ

All seven days at one go (Monday to #unday)T0o days in a 0ee (#aturday and #unday)

5ne day in a 0ee (.a ! #aturday or .a ! #unday )


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Cost Structure

24x7 Online support (1 full year subscription) Rs.2,500 perPlace ent !rainin" #oo$s (10%) Rs. 1,000 per set

O&erall cost for t'e abo&e t o an 7 ay pro"ra(o*ine) Rs. 1,000 per stu ent

It includes

Professional C Prep C8 upload on ompany 0ebsite and evaluation byompany fa ulty

Psychometric Test It>s ta en to understand t!e basi nature,#ofter issues and desired qualities

(ptitude Test 3uantitative Analysis, 8erbal Ability, 7ataInterpretation, and 'ogi al "easoning

3roup +iscussion Abstra t *7, Topi al *7, Case #tudy *7

Interview Preparation Mo Intervie0 by e perts and e perien ed people

Industry Spea0er Series #pea ers 0it! e perien e in different ompanies

2 45 $nline Support #elf Assessment Test and videos on *7 &Intervie0s

usiness 6ti7uettes #ensiti2e student to0ards dressing etiquettes

Placement (ssistance rovides ompany profile, past papers and *7Topi s

Training oo0s Contains aptitude test, *7 and intervie0 prep guide

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9


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Research !ethodology

Research design

:uantitative Research%

As per my given title I !ave to no0 t!e feasibility of t!e produ t =MI7A# T5 CH? in+od!pur and strategi2e its mar eting poli ies and promote t!e produ t in +od!pur so far t!is purpose I !ad !osen to study t!e urrent mar et s enario of +od!pur by doing ades riptive resear ! for first p!ase of our pro6e t, 0!ere 0e olle ted all fa t and figuresrelated to t!e institutes and olleges, t!eir bran !es, number of students, t!eir pla ementnee s, an t'eir payin" capability.

:ualitative Research%

Apart from t!is as per my se ond part of title strategi2e and on eptuali2e t!e produ t so

for t!is I !ad done qualitative resear ! t!roug! 0!i ! I tried to olle t t!e informationregarding t!e preferen e of a student and analy2e t!eir paying apability, va ant time0!i ! t!ey !ave to attend t!is offline training program, preferen e about t!e features0!i ! t!ey 0ant to !ave in t!is training produ t, and !o0 mu ! t!ey are assured aboutt!eir pla ement$

Sampling Techni7ue + "andom #ampling

+ata Collectionrimary 7ata J Intera tion and 3uestionnaire

#e ondary 7ata J %ebsites

Research Tools#urvey t!roug! questionnaireo ilot #urvey 0it! open ended questionso /inal #urvey 0it! lose ended questions

(#urvey done by meeting students in engineering and management olleges)ersonal Intera tion 0it! t!e management of olleges and institutes

+ata ,niverse J @umber of people 0!o are see ing for t!e 6ob in

7el!i @C" after ompleting professionalourses

Sample Si;e#ample #i2e ta en J 9::

ilot #urvey #i2e J 9:

5


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Confiden e 'evel + :K (appro imate)

Progress of the Pro"ect

Intera tion 0it! t!e management G pla ement department of olleges andinstitutes for promotional a tivities

o Above institutes and olleges visited and promoted our produ t t!ere$

o Affi ed t!e posters on noti e boards of t!e institutes and olleges$

Intera tion 0it! t!e management of institutes and organi2ations t!at arealready providing su ! type of servi es in @C" 7el!i for tie1ups$

o Met 0it! management of above institutes among 0!i ! < are ready for tie1ups$

ilot #urvey t!roug! open ended questions ( ilot #urvey si2eJ 9:)


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Intera tion 0it! t!e students and 6ob1see ers to promote t!e produ t andolle t t!e information 0!i ! is ne essary to strategi2e t!e mar eting of

produ t in @C" 7el!i $

o Met 0it! t!e students in olleges i$e$ M."I College and IITM and get t!equestionnaires filled$

o Met 0it! t!e people 0!o already !ave t!e degrees but don>t !ave 6obs and preparing for t!at$

romotion of t!e produ t during t!e survey t!roug! questionnaires$

An introdu tory seminar for intera tion among t!e ompany people andt!e management of institutes 0!o !ave given t!e positive response$

o It is going to be organi2ed by t!e ompany people for t!e management persons of t!e institutes and olleges 0!i ! !ave s!o0n t!eir positiveresponse regarding buying t!is produ t$

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+ata Collection )y Interaction

e- 4th june 2009

m Name OfInstituteConcerned Person

Contactnumber Requirements Remar s

it Gupta,jay Khan,deepdey, Vishalmar

B.S. AnangpuriaInstitute of

Technology andManagement

an!ajSharma"T. .#.$

%&'()''%*+ %,%((((-**+%

/oo!ing for longterm full yearprogram, ro0le offaculties, Blueprintof course.

/oo!ing forassuredplacements.

it Gupta,jay Khan,deepey, Vishalar.

Al) 1alah School of2ngg. 3 Tech.

M. A. 1aridi"T. .#.$

( &'()''%*''-,%(4&%('&'4(

suggest to meet r.A5dul Mo5een"Ad6isor to7hairman$

Students arenot 8illing topay foradditional sutype of cours

1>


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e- !the 2009

deep

dey, Vishalar Al) 1alah School of2ngg. 3 Tech.

r. A5dulMo5een

"Ad6isor to7hairman$ ( &'()''%*''-

The college ipro6iding the

courses to thestudents.

e-"0th june 2009

deepdey

B. S. A. Institute of pharmacy

ShipraSahani"9eceptionist$.

They don:tha6e need ofsuch type ofprogrammes.

e-"2the 2009

Such !ind ofprograms arerun 5y Go6t.only.

deepdey

Shi6 7ollege ofedu. ;ot Met due to 6acations

e-"#th june 2009

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deepdey

;IIM institute,Gha


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e-2nd ju%& 2009

deepey

Mgmt. 2ducation 39esearch Institute

K. K.Sharma"T. .#.$

(4(('&%--,%&&)'4 '''%&

Soft 7opy a5out theistory, Key eople3 course etail =ants the progra

[email protected]

e-$th ju%& 2009

deepey

;IAM Institute ofApplied Mgmt. 9eceptionist

%&'()&4&4&4 7ollege is o>, 7ollege 8ill reopen on &st

e-!th ju%&9

deepey

Mgmt Studiesromotion Institute

S. K. Kapoor" irector$ (4&4 --- +

Theprogramme igood

e-"'th& 2009 IITM

Mr. Mandeep Singh "T. .#.$%&&)'4 ' 44'?'4 ' % &

soft copy of therogramme, Keyeople 3 lacement9ecord

iitm_iipc@y

ahoo.com

1'
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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:uestionnaire for ?inal Survey

@ame% AAAAAAAAAAAAAAAAAAAA (ge% AAAAAAAAAA

Contact @oB% AAAAAAAAAAAAAAA Se4% !ale ?emale

1 ou are assured a)out your placement D

?ully (gree (gree @eutral +isagree ?ully +isagree

2 +o you want E need such type of productF

$f CourseG es es @eutral @o $f CourseG @o

' /hat features do you li0e to have in this productF

C Preparation Psychometric Test (ptitude Test

Interview Preparation 3roup +iscussion 2 H5 Support

Industry Spea0er Series Placement (ssistance

-ow much can you pay for this productF

#ess than RsB 1G>>> RsB 1G>>> to RsB 8G>>> !ore than RsB 8G>>>

8 +id you ever use any other product of this typeF

es @o

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9 Ran0 the features of this product at five point scale D

?eatures Ran0 ?eatures Ran0 Professional C Preparation Interview Preparation

Psychometric Test Industry Spea0er Series(ptitude Test 2 H5 $nline Support3roup +iscussion Placement (ssistance

5 -ow much time can you spend forJ E giveJ this productF

Two days in a wee0 Saturday & SundayJ (ll seven days of the wee0

$ne day in a wee0 Saturday E SundayJ

< /hat 0ind of way of learning do you want in this productF

Placement Training oo0s K RsB 1G>>> ?ull Program K RsB 8G>>>

2 H5 $nline support 1 full year su)scriptionJ K RsB 2G8>>

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:B2 +o you want E need such type of productF

Response $f CourseG es es @eutral @o $f CourseG @o@oB of People 8 '1 29 '

15


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:B' /hat features do you li0e to have in this productF

?eature @oB of PeopleC Preparation 5=Psychometric Test 9 15

1=


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:B8 +id you ever use any other product of this typeF

Response es @o@oB of people 9 =

2>


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21


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:B9 Ran0 the features of this product at five point scale K

?eature @oB of People who have given ran0 1 2 ' 8

Professional C Preparation > 2 1 '= 8Psychometric Test 9 28 '' '2(ptitude Test 11 = 2< '1 213roup +iscussion '2 1 = 1Interview Preparation 9 '' ' > >2 H5 online support > 11 ' 29 2=Industry Spea0er Series 2 ' 2' 22 8>Placement (ssistance 2 1 19 2= '=

Professional C Preparation Psychometric Test

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(ptitude Test 3roup +iscussion

Interview Preparation 2 H5 $nline Support

2'


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Industry Spea0er Series Placement (ssistance

2


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:B5 -ow much time can you spend forJ E give toJ this productF

!ode of Time (ll seven days Saturday and Sunday Saturday E Sunday@oB of People 5 19 55

28


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?indings and Results

o L K people are not assured about t!eir pla ement$o DK people need su ! type of produ t li e =Midas Tou !?$

o 9::K people prefer Intervie0 preparation among t!e features of t!is produ t$

o :K people are ready to pay bet0een "s$ 9,::: to "s$


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C$@C#,SI$@

Most of t!e onsultan ies in India are !arping on quality, servi e,onvenien e, satisfa tion and assured benefits to t!eir ustomers$ CorporateBridge is one of t!e leading onsultan y in India 0!i ! is providing qualitytraining and staffing solution to t!e institutes as 0ell as orporate$

Companies s!ould reate value for t!e ustomer and must de ide suitableve!i le to deliver desired onsumer value$

@o doubt t!at Corporate Bridge is one of t!e ve!i les to deliver value preposition and also it !elps to position t!e =Midas Tou !? in t!e mind oftarget ustomers$

Companies need to find out 0!at mat !es ustomer requirement and offer better t!an ompetition$ Companies ertainly need to be innovative indesigning t!e value proposition and de iding t!e format to deliver to t!eustomer$ It is not all about de iding t!e format but all about servingustomer better, faster and at lo0 ost

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i)liography

oo0s & Lournals referred%

*!ar0eting !anagement. otler PhilipG 1' th 6ditionJ*Research !ethodology. othari CBRG 2 nd 6ditionJ

*!ar0eting Trilogy & #ow udget -igh Impact. arta"ayaJ

/e)sites visited%

wwwBcorporate)ridgeBnetwwwBtechnologystudentBcom

wwwBmar0plunsicBcom

wwwBfractalBcom

wwwBninahBcom

2=


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midas touch project.doc

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