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© Pure Research Private Limited | Insights & Viewpoint| www.pureresearch.co Mid-sized European banks should rethink their Investment Research Strategy ANUPAM ASHISH Co-Founder, Pure Research Private Limited
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Mid sized european banks should rethink their investment research strategy

Apr 16, 2017

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Page 1: Mid sized european banks should rethink their investment research strategy

© Pure Research Private Limited | Insights & Viewpoint| www.pureresearch.co

Mid-sized European banks should rethink

their Investment Research Strategy

ANUPAM ASHISH

Co-Founder, Pure Research Private Limited

Page 2: Mid sized european banks should rethink their investment research strategy

1 © Pure Research Private Limited | Insights & Viewpoint| www.pureresearch.co

Insights & Viewpoint

Mid-sized European banks should rethink their Investment Research

Strategy

The investment research industry is evolving rapidly post the 2008 financial crisis and a large part of

this evolution is being driven by regulatory changes. Regulators are trying to level the playing field in

many areas by improving transparency and monitoring in the investment management industry.

“Unbundling of Research” is one such measure, which has been much talked about in the past few

years and might force several sell-side research providers to change their investment research

strategy.

Unbundling of research is here…

In the bundled regime, sell-side firms were producing research and investment ideas and distributing

them for free to buy-side firms (asset managers). If asset managers were satisfied with the research,

they could ask the sell-side firm to execute the trade for which the sell-side firm charged a “bundled

commission” which paid for the research as well as execution of trade.

However, unbundling of research – as proposed by the new MiFID II regulations in Europe which will

now come into effect from January 2018 – can disrupt this arrangement. The new regulation might

make it mandatory for asset managers to pay for research and execution separately. The guidelines

on how this new regulation is to be implemented are still in the works, but fundamentally, such a

regulation will change the competitive dynamics of the investment research industry in Europe.

…and it will hit small and medium investment banks the hardest

We believe that mid-sized and regional investment banks will be worst hit by this regulatory change,

which prohibits the use of trading commissions to pay for research. According to Greenwich

Associates, total European institutional equity commission volume paid in 12 months ended Q2 2015

was EUR 3.4 billion, out of which about 52% was for research. This means that research and trading

constitute approximately equal parts of the bundled commissions, and competing separately in both

these markets can be a tough ask for the small and medium sized investment banks.

In the execution market, these banks will be directly competing with their larger peers, which

means they will need additional technology investments into their execution platforms, and

keep execution costs competitive in order to compete effectively.

Page 3: Mid sized european banks should rethink their investment research strategy

2 © Pure Research Private Limited | Insights & Viewpoint| www.pureresearch.co

Insights & Viewpoint

To sustain in the research market, they will have to compete with their larger, global

counterparts on one hand, and niche Independent Research Providers (IRPs) on the other. As

a result, they will need to improve their research quality, coverage and distribution, while

keeping the costs competitive.

Therefore, its time for them to change their investment research strategy

However, the mid-sized investment banks can also use the regulatory changes brought about by the

impending MiFID II regulation, as an opportunity to redesign their investment research strategy. They

can start by looking at what their larger peers did more than a decade back – engage the right offshore

outsourcing partners to bring in scale and efficiency into their research functions.

Finding a competent offshore outsourcing partner who can help them scale their research coverage

and uncover niche investment themes at a competitive price can really be one strategic move that can

enable them to remain competitive in the investment research market. Off-shore research teams can

bring-in the following advantages for mid-sized investment banks:

Expand research coverage without investing additional fixed cost or administrative time in

on-boarding and managing your team.

Access experienced analysts and teams at competitive prices as the geographical cost

arbitrage still remains in play.

Spend more time on client development and distribution of research.

Benefit from the highly efficient research processes and frameworks, developed by

outsourced investment research providers over the years.

Leverage efficiency in research costs for technology investments in making execution more

competitive.

Bottom-line: While the investment research market is getting tougher for mid-sized investment

banks, it also presents an opportunity for them to improve their competitiveness. With the

implementation of MiFID II regulation postponed to January 2018, now is the right time for mid-sized

European Banks to work on their research strategies and start identifying research partners that can

help them stay competitive in the unbundling era.

Page 4: Mid sized european banks should rethink their investment research strategy

3 © Pure Research Private Limited | Insights & Viewpoint| www.pureresearch.co

Insights & Viewpoint

Anupam Ashish is the Co-Founder of Pure Research Private Limited, a customised research firm with

offices in New Delhi and London. Anupam and his team work with clients worldwide to deliver high

quality customised financial research services to buy-side as well as sell-side firms.

Disclaimer: Although the information contained in this publication has been obtained from sources

believed to be reliable, Pure Research disclaims all warranties as to the accuracy, completeness or

adequacy of such information. Pure Research will have no liability for errors, omissions or

inadequacies in the information contained herein or for interpretations thereof.

Image courtesy: David Iliff

Page 5: Mid sized european banks should rethink their investment research strategy

4 © Pure Research Private Limited | Insights & Viewpoint| www.pureresearch.co

Insights & Viewpoint

About Pure Research

Pure Research provides customised research and business intelligence to leading corporates, public

sector organisations, financial services firms, and professional services firms. The company specialises

in providing high quality procurement and supply chain intelligence to CPOs and procurement

professionals worldwide. Analysts from Pure Research work as an extension of its client’s procurement

teams to deliver high quality insights on suppliers and supply markets. The company has offices in

London, U.K. and Delhi, India.

If you are looking for more information about Pure Research’s services and experience of working with

procurement teams, you can visit their website, contact them via email at [email protected]

call them at +44 (0) 20 7193 9497.