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Microsoft Rob Wolf The blank canvas: Planning our Instagram launch M E M B E R M E E T I N G 3 4 S O C I A L M E D I A . O R G SA N F R A N C I S C O SOCIALMEDIA.ORG CASE STUDIES Member Meeting 34 San Francisco 2-4-2015 Learn more about Member Meetings socialmedia.org/meetings
31

Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf

Jul 15, 2015

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Page 1: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf

Microsoft Rob WolfThe blank canvas: Planning our Instagram launch

ME

M

BER M E ETIN

G 3

4

SOCIALMEDIA.ORG

SAN FRANCISCO

SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 34San Francisco2-4-2015

Learn more about Member Meetingssocialmedia.org/meetings

Page 2: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf
Page 3: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf

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Q1 '10 Q3 '10 Q1 '11 Q3'11 Q1 '12 Q3 '12 Q1 '13 Q3 '13 Q1 '14 Q3 '14

Monthly Active Users (mm)

Instagram Twitter

Page 4: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf

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Facebook Twitter Instagram

American Teens’ Most Important Social Network

Fall 2012 Spring 2013 Fall 2013 Spring 2014

Page 5: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf

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Instagram

Facebook

Twitter

User interactions with brand's posts as % of followers

Page 6: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf
Page 7: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf
Page 8: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf
Page 9: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf
Page 10: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf

Celebrate people doing amazing things in their digital work and life, aided in part by Microsoft technology.

Launch with a global relay, in which we travel the world, documenting the people who embody the spirit of the new Microsoft. We will celebrate their inspiration, accomplishments, and passions. And subtly, authentically, show how they’re enabled by our products.

Page 11: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf
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http://bit.ly/RobsSlides

Page 31: Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf

Learn more about past and upcoming Member Meetingssocialmedia.org/meetings

ME

M

BER M E ETIN

G 3

4

SOCIALMEDIA.ORG

SAN FRANCISCO

SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 34San Francisco2-4-2015

Learn more about Member Meetingssocialmedia.org/meetings