FACILITATING INNOVATION WITH SOFTWARE WILBOUR CRADDOCK ARCHITECT EVANGELIST MICROSOFT
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1. Facilitating innovation with software
Wilbour Craddock
Architect Evangelist
Microsoft
2. Innovation is the
conversion of knowledge and ideas into
new or improved products, processes, and services
to gain a competitive advantage.
A definition of innovation
- introduction
Never lose suction 3. Status symbol 4. Male economic buyer 5. No
late fees 6. Watch movies via Xbox 7. Stay at home 8. Online
marketplace 9. Social recommendations 10. Paperless reading 2011
Microsoft Corporation. All Rights Reserved.
2
Sugar free perception change 11. Marketed as lifestyle product 12.
Differentiated flavors
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