Create amazing client experiences
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Create amazing client
experiences
Everyone is connected, everywhere, all the time
>4.5 billion people on social
>6.8 billion on mobile
>400 million tweets per day about product, services, and brands
150 average number of times a person checks their phone each day
Decisions are made before you can even engage
Clients are
57% through the buying
cycle before they talk to
you
70% For complex client
engagements *
* http://partnersinexcellenceblog.com/70-of-buying-process-completed-without-sales-invovlement/
The client experience defines your law firm brand
Do Say
But fragmented touch points can destroy great client experiences
CRM
Database eCommerce Platform
Cross-channel Experience Consistency
Campaign/Event
Management Web
Analytics
Creative Design
Lead
Management
Mobile
Marketing
Social Media Marketing
Conversion Point Optimization
Email Marketing
Content / Nurture Marketing
Ad Networks / PPC
Marketing Automation
Retention Programs
Cross- / up-sell Campaigns
Revenue Performance
Analytics
Social Listening Community
Manager
Web Content Mgmt
Email Marketer
Social Marketer
Business Analyst
Ad Agency
SEO/SEM Agency
CMO
Marketers must adapt to the new client journey
Designers
Awareness Campaigns
Ad Networks
Web
Social Channels
Lead Mgmt
Content / Nurture Marketing
Mobile
Social Marketers
Broadcast
Phone
Events
Retention Programs
Cross-channel Experience Consistency
Loyalty Campaigns
Cross / up-sell Campaigns
Revenue Performance Optimization
Conversion Point Optimization
Lead
Existing Clients
Former Clients
Opportunity
Awareness
Suspect
Agency Partners
Campaign Managers
Event Marketers
BRAND PROMISE
CHANNELS
MARKETERS
PROGRAMS
CLIENT JOURNEY
How law firm marketers create amazing
client experiences and demonstrate ROI.
Simplify how you plan and manage your client experience
Collaborate across your practice groups and with agencies on brand, content, and events to stay aligned and agile.
Get the right content and messages to the right clients to create amazing experiences.
Plan and manage budgets across practice groups and offices.
Deliver personal client experiences at scale
Personalize email marketing campaigns to drive client interest.
Automate, execute and monitor campaigns across all channels (traditional, online, social).
Plan, compare and consolidate marketing activities quickly and easily.
Deliver data-driven insights and real ROI
Prove lifecycle ROI on marketing campaigns and events.
Utilize advanced BI tools (charts, dashboards) to inform future initiatives, campaigns, and investments.
Deliver marketing insight and accountability to your practice groups.
Key capabilities for law firm marketers that
enable amazing client experiences.
•
•
Social Insights, powered by InsideView
Campaign management & e-marketing automation
•
•
•
•
•
•
•
•
•
Event management
Contact
www.xRM4Legal.com
Related Documents
