Microsoft Dynamics Academic Alliance: How to win future of business

How do we win the future of business? Some elements to get ready for the years to come.

Bruno Schroder National Technology Officer, Microsoft BeLux

Microsoft Ecosystem

• Over 40% of IT jobs are employed in Microsoft platforms related jobs, derived from Microsoft and its ecosystem of partners.

• Every 1000 € invested in a project on Microsoft technologies brings 878€ back in the local ecosystem. Only 122€ goes to Microsoft.

• The 878€ of ecosystem revenue are shared:

- 427€ in hardware;

- 216€ in other software

- 235€ in services

• What we do …

Image of CPU

Intel ASCI RED

•1 TeraFlops •12TB de données •9298 processeurs •114 racks •230M²

•Active till September 2005

Top computer in 1999

512 GFLOPS

peak

10 Years Later …

June 2011: 10.5 petaflops

• Asia has come out swinging at the top of June 2011’s Top500 list, which rates the world’s fastest computers based on the LINPACK benchmark. Leading the list is the K Computer, which achieved 10.5 quadrillion floating-point operations per second (petaflops) (Source: Communications of the ACM, Copyright 2011)

12 years of Moore’s law: 256 Real life: > 10.000 ~ 3.000.000 in 25 years

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$2,000

$4,000

$6,000

$8,000

100 1,000 10,000 100,000

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O/S

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Cloud Size (# of Servers)

Source: Microsoft – Cloud Economics Whitepaper November 2010

Economies of Scale in the Cloud

• Hotmail • 1.3 billion mailboxes • 155PB storage, growing 2PB per month (70.000 LTE)

• Windows Live Messenger

• 300 million users • 76 countries, 48 languages • ~40 million people simultaneous connections • 9.9 billion messages a day via Windows Live Messenger

• 600 million unique users every month on Windows Live & MSN • 1M Business Productivity Online Suite users in 36 countries & regions • 5 petabytes of content served by Xbox Live during Christmas week • 1 Petabyte+ of updates served every month by Windows Update to

millions of servers and hundreds of millions of PCs worldwide

Users have changed …

TRANSFORMATIONAL TRENDS

Devices are changing

1Ghz processor 0.5GB RAM 16GB hard drive

Anticipatory Gestures

Applications are changing too

Environment Aware

Expressive Response

Contextual Immersive 3D

http://www.youtube.com/watch?v=CPIbGnBQcJY

Business models

How to monetize the internet? – EURO or PLI

– 3rd parties

– Re-identification Technologies:

» 10 million Belgians

» 80 years life expectancy: 29.200 birth dates

» 589 ZIP codes: 0.58 individual per birth date/zip code combination

» 2 sexes, or 0.29 possible individual

Private Life Information is a new internet currency

Privacy invasion for productivity!

The information will find you!

Her Majesty Gov. Cloud Store: www.govstore.net

www.govstore.net/

Developed in just 4 weeks

Business disruption

• Just five years ago, three companies controlled 64% of the smartphone market: Nokia, Research in Motion, and Motorola. Today, two different companies are at the top of the industry: Samsung and Apple

• Global adoption of mobile, social and personalization of IT reduce our visibility on the future.

Internet Users

• 2.1 billion worldwide

• 485 million in China

• 36.3% – Internet penetration in China

• 45% under 25

Websites

• 555 million – Number of websites (December 2011).

• 300 million – Added websites in 2011.

A 117% increase

Email

3.146 billion email accounts worldwide.

• 112 emails sent and received per day by the average corporate user.

• $44.25 – The estimated return on $1 invested in email marketing in 2011.

Mobile

• 1.2 billion active mobile broadband subscriptions worldwide in 2011.

• 5.9 billion estimated number of mobile subscriptions worldwide in 2011.

• 85% – Percentage of handsets shipped globally in 2011 that included a web browser.

The Social Proof

• http://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/

Behaviour

• 140 number of YouTube video playbacks per person on Earth.

• People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users. (Facebook, February 2010)

• The average Facebook user creates 90 pieces of content each month. (Facebook, April 2011)

Social Media

• 2.6 billion – Worldwide IM accounts. • 2.4 billion – Social networking accounts worldwide. • 800+ million – Number of users on Facebook by the end of 2011. • 100 billion – Estimated number of photos on Facebook by mid-2011. 250

Millions more/day • 200 million – Number of users added to Facebook during 2011. • 350 million – Number of Facebook users that log in to the service using

their mobile phone. • 225 million – Number of Twitter accounts. • 100 million – Number of active Twitter users in 2011. • >20 million – People following Lady Gaga. Twitter’s most popular user. • 250 million – Number of tweets per day (October 2011). • 8,868 – Number of tweets per second in August for the MTV Video Music

Awards. • 2 million blog posts per day or 770 years of Time magazine

Companies?

• While more than half of companies surveyed are using social media, only about one-quarter of users said they could identify where their most valuable customers are “talking” about them. (HBR, 2010)

• 75% of companies surveyed said they did not know where their most valuable customers were talking about them. (HBR, 2010)

• Companies are increasingly using Facebook to connect with consumers. As of April, 2010, Starbucks has 6.5m fans, Coca Cola has 5.1m fans. (Morgan Stanley, April 2010) (link)

• By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application. (Gartner, April 2011)

New applications

Sales Efficiency • How can I quickly see all the relevant social information

about the person I’m about to meet with? Data Analysis and Decision Making • How do I monitor my company’s reputation in the social

media space, and react/respond to issues in real-time? Social Information • What content types should I be creating for social

consumption, and how should I be creating, delivering, and managing it?

• How can I share different personal information with different groups of people depending on the nature of our relationship?

Consumers in Control

• Well-connected and well-informed, the new generation of consumers are active critics, fact-finders, content creators, buzz-marketers and user-innovators.

• Undoubtedly in control, they will demand highly personalized, socially relevant experiences.

• They will challenge your business to step away from traditional business models, to let go of control of your content and brand, and to adapt and innovate in an ever-changing (and often free) marketplace.

Even in B2B!

Customer Relationship Management

• Interoperable social platforms, pervasive mobile broadband, maturing business models and deepened enterprise participation will take the power of social networking to brand new heights.

• Enlightened organizations will redefine the "C" in "CRM" to engage a "community" of customers and partners in cooperative processes to aggregate disparate resources and demands to create new value, while leaving those not savvy to the new means of participation far behind.

Social is a platform

Get ready for 2 billion users

Get ready for 2 billion users

The planet is your infrastructure

Get ready for 2 billion users

The planet is your infrastructure

IT wins market share

Managing the relation

Get ready for 2 billion users

The planet is your infrastructure

IT wins market share

• GenFlux means everything changes.

• What remains:

– Your customers. Know them.

– What you can do. Know you. Learn a new you.

– Your safety belt: manage your relations with your customers. As fast as possible, in real time.

Future is the only way forward! Anonymous techno freak – Internet 2010