Microsoft Design Expo 2013

Microsoft Design Expo 2013Pramiti | Parul | Neelam | Ameya

Design Brief

To improve public transport experience by enhancing passenger interactions, aiding on-the-spot decision making and imparting a sense of comfort.

The Big Data

Passenger Density in buses between various destinations.Profile information of passengers.Bus route/schedule.

Purpose of System

Using real time data to aid on-the-spot decision making.Entertain/Occupy people waiting at bus shelters.Impart a sense of comfort to people.

Research Focus

How do people make decision for taking the bus?How people spend time waiting at bus shelters?What do people fear the most at bus shelters?

Existing concepts

http://www.tuvie.com/eyestops-futuristic-bus-stops-from-senseable-city-lab-of-mit/

• Concept by SENSEable City Lab of MIT.• Solar-powered bus booths.• Touchscreen displays that will display information like bus

schedules/shortest route for a destination.• Web browsing, Community message boards.

• Concept by IKEA• Transformed bus stops into miniature living rooms centred around a plush sofa.

Existing concepts

Designtaxi.com

Fastcoexist.com

• Concept by Umea Energy• Umeå, a town about 300 miles north of Stockholm, gets four

hours of light in the depths of the winter months. • The company replaced billboards with overhead light therapy

panels at 30 bus stops around the town.

Existing concepts

Adweek.com

• Bus shelters in Australia promoted the show Big Brother.• Bluetooth transmitters sent text messages to people nearby. • The first read, "I’m watching u," and gave the recipient's

location. The second, 30-40 seconds later, read, "Big Brother is back. 7 PM weeknights on TEN."

Existing concepts

Adweek.com

• Yahoo! pitted San Francisco neighborhoods against each other.

• 72-inch interactive touch screens at 20 bus stops.• Challenged people to play against crosstown rivals

in live head-to-head social games.

Existing concepts

Adweek.com

• Used eye-tracking camera• When it sensed someone was looking at it, it changed the

image from marital violence to marital harmony. • "It happens when nobody is watching," says the headline.

Existing concepts

Good Bus Shelter - Basics

Visibility No obstructions & protrusionsOncoming buses should be clearly visible.

Good Bus Shelter - Basics

Accessibility Convenient bus boarding.

Good Bus Shelter - Basics

Comfort &

ConvenienceA place to sit, protection from weather, and a feeling of safety and security.

Good Bus Shelter - Basics

Information Route/Schedule Approaching buses

Crime Related Factors

1. Abundance of negative environmental attributes.

2. General lack of ‘defensible space’ elements.

3. Defensible spaces• Territoriality• Natural surveillance• Proper location

4. Possibility of surveillance discourages potential criminals.

5. Signs of dereliction and incivility contribute to higher incidence of crime.

6. Serious crimes take place mostly at night when there is little pedestrian presence.

7. Crime are related to intensity of activity on street.

8. Vulnerability; Women, children and elderly are the most fearful of bus stop settings.

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Categories of counter measures[Hartgen et al, 1993]

1. More security and patrol2. Use of technology( surveillance cameras, radio contacts, emergency systems on vehicles, etc.)3. Better information( posters, media campaigns, helplines,etc.)4. Design actions (better lighting, recessed walls, platform layouts that increase visibility)

http://www.pps.org/reference/busshelters/

Customer Information Systems

1. Signage2. Route and schedule information3. Electronic message boards (real time data)