INTRODUCTIONMicrosoft Corporation is a software company based in Redmond, Washington. Microsoft's flagship product, the Windows Operating Systems
Its other desktop products, namely Microsoft Office, Internet Explorer, and Windows Media Player
Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975
ORGANISATION CULTURE
Previous culture of Microsoft followed by Bill Gates was nothing but dictatorship
According to him new employees should be hired in the company with the same mindset
In his era, the employees didn’t have a platform to innovate
But now under the leadership of Satya Nadella the organization culture of Microsoft has been simplified
DESCRIPTION OF CASECulture of Microsoft
The “Microsoft’s Way” is hiring those who share the same assumptions and values
He likes them young and he is thinking to increase the hiring of employees from college to 80%
“Recruiting the Best and Brightest”
Marketing Managers Boot Camp: a 3 week training camp
Culture : a sustained competitive advantage by using small young and aggressive teams to get jobs done
A vision of a computer in every home
Microsoft considers flexibility as an important factor and responds quickly to change
PROBLEM IDENTIFICATION
The two problems of this case are:
Whether the technique of brainwashing employees is ethically correct ?
Whether the company responds quickly to change because its values are flexible ?
ANALYSISProblem 1
BrainwashingEmployees View
Hinders creativity Slack RankingIncrease in Attrition rate
Organization View Increase in growth rateBuilding Brand Image
1994 1995 1996 1997 19989.3% 8.5% 7.5% 7.6% 6.9%
Problem 2Flexibility
Positives Negatives
Able to maintain competitive edge over others
Authoritarian leadership
Employees dynamism and adaptivity
Stubbornness to remain at top position
Lewin’s Model Wastage of time
No monotony Blur image of organization values and beliefs
Recommendation And Solution
The change in business culture is necessary for Microsoft
This ‘eat what you kill’ culture will not succeed
Microsoft needs to take some visible changes which can provide their employees a platform to innovate
They can apply Positive Model of Planned Change in their organization
CURRENT UPDATESMicrosoft CEO Satya Nadella has sent a massive manifesto to his
employees that how they are really going to change Microsoft’s culture:
Nadella explained, "We need places where we innovate and we need renewal is in the core. When I think of our challenge today ... the core priority is renewal of mainstream work [processes]. Let's take what we are good at and rethink it. That's not a side project. That is the very company itself."
CONCLUSION In this case we have seen that Bill Gates always wanted to be ahead of everyone
But now its position is at stake, so there is a need for a change in culture of Microsoft
Microsoft market is changing now
To stay on top , it must retool-redirect the combative , in-your-face culture
Presented by:Gargy Sharma
Rudrakshi SinghSakshi Somani
Shivanshika ShekhawatSupriya SomaniSurbhi Mathur
mBA(sm) sem ii