Microsoft Confidential Microsoft Confidential RMS Vertical Bundles RMS Vertical Bundles Maureen Mascaro Maureen Mascaro RMS Channel Marketing Manager RMS Channel Marketing Manager Microsoft Corporation Microsoft Corporation James Watkins James Watkins Senior Product Manager, Retail Senior Product Manager, Retail Management System Management System Microsoft Corporation Microsoft Corporation
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Microsoft Confidential RMS Vertical Bundles Maureen Mascaro RMS Channel Marketing Manager Microsoft Corporation James Watkins Senior Product Manager, Retail.
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Why Vertical Markets Why Vertical Markets What we did to validateWhat we did to validate
Microsoft ResponseMicrosoft Response MarketingMarketing ProductProduct Bundled Solutions Bundled Solutions
DistributionDistribution ScanSourceScanSource Tech DataTech Data
Q&AQ&A
Microsoft ConfidentialMicrosoft Confidential
Why Vertical Markets?Why Vertical Markets?
Retailers think of themselves as Retailers think of themselves as specialized, not generalspecialized, not general
Results oriented success in vertical Results oriented success in vertical marketingmarketing Direct Marketing campaign 2003Direct Marketing campaign 2003 Targeted Vertical Trade Show SuccessTargeted Vertical Trade Show Success
Thriving VARs are able to scale in Thriving VARs are able to scale in vertical marketsvertical markets Repeatable, scalable solutionsRepeatable, scalable solutions
Microsoft ConfidentialMicrosoft Confidential
Sub-VerticalSub-Vertical New New LanesLanes
Radio, television, other electronicsRadio, television, other electronics 22,17222,172
RMS Partners successful RMS Partners successful in these sub-verticalsin these sub-verticals
30% of addressable opportunity in the U.S.
Extensive Independent Merchant focus group validation
Microsoft ConfidentialMicrosoft Confidential
Microsoft ResponseMicrosoft Response
MarketingMarketing Targeted Top 4 Vertical MarketsTargeted Top 4 Vertical Markets
Initial efforts in apparel and sporting goodsInitial efforts in apparel and sporting goods Campaigns kick off 11-26Campaigns kick off 11-26
Direct Mail Direct Mail Industry Publication AdvertisingIndustry Publication Advertising Trade Show SupportTrade Show Support Partner Marketing ToolsPartner Marketing Tools Key influencer partnershipsKey influencer partnerships
Microsoft ConfidentialMicrosoft Confidential
ProductProduct Build out bundled solutionsBuild out bundled solutions
Pilot and test in marketPilot and test in market Distributor InputDistributor Input
Service Pack Upgrade (available on Service Pack Upgrade (available on PartnerSource)PartnerSource) Major Bug FixesMajor Bug Fixes Operational Efficiencies Operational Efficiencies Payment ProcessingPayment Processing
Bundled Solutions in MarketBundled Solutions in Market Standard and Deluxe Bundles for each Vertical MarketStandard and Deluxe Bundles for each Vertical Market Customization and Implementation Guides by marketCustomization and Implementation Guides by market
ScanSource Standard ScanSource Standard BundleBundle Sporting Goods Standard Bundle Sporting Goods Standard Bundle
Includes:Includes: Pioneer POS retail specific Pioneer POS retail specific
computer with a Celeron 1ghz computer with a Celeron 1ghz processor, 256mb RAM, 20gb hard processor, 256mb RAM, 20gb hard drive and Windows XP drive and Windows XP ProfessionalProfessional
Pioneer POS computer Pioneer POS computer terminal with an integrated 12” terminal with an integrated 12” LCD touch screen, integrated LCD touch screen, integrated Magnetic Strip Reader, Magnetic Strip Reader, Pentium III 1Ghz processor, Pentium III 1Ghz processor, 512mb RAM, 20gb Hard Drive, 512mb RAM, 20gb Hard Drive, Windows XP ProfessionalWindows XP Professional
Epson T88 Receipt printerEpson T88 Receipt printer APG Vasario Cash DrawerAPG Vasario Cash Drawer Epson DM-D110 Pole displayEpson DM-D110 Pole display Symbol LS9208 Omni-Symbol LS9208 Omni-
directional Barcode scannerdirectional Barcode scanner Required cable/accessoriesRequired cable/accessories Microsoft Store Operations Microsoft Store Operations
single user softwaresingle user software Installation of peripherals and Installation of peripherals and
softwaresoftware VAR Price - $3546VAR Price - $3546 ScanSource Part # (MIC-BWL-ScanSource Part # (MIC-BWL-
D)D)
Microsoft ConfidentialMicrosoft Confidential
Tech Data Standard BundleTech Data Standard Bundle DigiPOS Main System Unit DigiPOS Main System Unit thermal receipt printer thermal receipt printer Metrologic hand-held Metrologic hand-held
scanner scanner 15" LCD monitor 15" LCD monitor customer pole display customer pole display cash drawer cash drawer Programmable 128 position Programmable 128 position
matrix keyboard matrix keyboard All required cablesAll required cables Microsoft Store Operations Microsoft Store Operations
single user softwaresingle user software VAR Price - $2810VAR Price - $2810 Freight IncludedFreight Included
Microsoft ConfidentialMicrosoft Confidential
Tech Data Deluxe BundleTech Data Deluxe Bundle DigiPOS Main System Unit DigiPOS Main System Unit thermal receipt printer thermal receipt printer Metrologic wireless hand-Metrologic wireless hand-
held scanner held scanner 15" resistive touchscreen 15" resistive touchscreen
monitor with mag stripe monitor with mag stripe reader reader
customer pole display customer pole display cash drawer cash drawer Standard 104 keyboard Standard 104 keyboard Microsoft Store Operations Microsoft Store Operations
single user softwaresingle user software All required cables All required cables VAR Price - $3245VAR Price - $3245 Includes FreightIncludes Freight