Microsoft Challenge - Team 17

Dario Grechi | Dharma Busetto | Ismail Baysal

Microsoft Challenge – Team 17

Agenda

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Our answer

Focus

Overview

Conclusion

Digital and data are completely reshaping the economy especially the consumers goods one. There are noticeable trends in the alcohol beverage industry as well …

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The market is highle competitive:

• Difficult to compete in prices

• A creative approach towards the client is required

Digital Shift«Home-Tainment» is increasingly considere a vluable alternative:

• Customers seek to be their own hosts

• Have direct access to products

E-Commerce is essential:

• Loyal to brands that are alligned to their habits and concernes

Consumers are getting more savvy:

• Focus on content

• Demand engaging stories

• Look for sophisticated experiences

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The old pipeline business model does not satisfy the new sophisticated requirements of customers. However, at the same time the industry is not ready to shift to only digital…

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Issues with pipeline business

Scarce control over data

Unable to connect ppl

Slow respo-nsiveness

Our approach

1Retaining for now the pipeline business model while introducing at the same time a digital platform

2When the market is mature enough transfer all the business on the digital platform

Agenda

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Our answer

Focus

Overview

Conclusion

We suggest a platform that would enable the interaction of users, enhance data sharing and connectivity, and create additional value for Drinkable…

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Interaction with other applications

Platform UsersValue added thorough innovation

Data collection

Potential partner Apps – enhancing data sharing whit other applications will be beneficial

Potential value added –collaboration among several platforms will generate additional money inflow

Retaining platform users – the

retention of clients will be one of the crucial challenges for the platform

Collected data – the

platform will be constantly collecting relevant data

Leverage collected data –collected data will then be analyzed to extract valuable information

Innovative idea – through

a live augmented emotion sharing mechanism the platform will retain its customers

Benefits and roles - each type

of users will play a specific role in, and get benefits from, the functioning of the platform

Types of users – differentiate users

depending on their role in the industry (final consumers, bars and nightclubs)

Where is the trick?

Who are the users?

What is the data?

Who are partner?

Agenda

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Our answer

Focus

Overview

Conclusion

To ensure success is crucial to attract and retain users in the platform. Our solution is to incorporate in the application a map that would allow customers to share real time feelings…

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Account creation

Get rid of cash payments by charging directly on the account

Collect and show all the instantaneous feelings on a map

Incentivize customers to share feelings by rewarding them with bonuses

Customers interested in events around them will be attracted

When the event generates positive emotions the app will register it on the map. People seeking for entertainment will constantly check the app to get real time updates that will retain customers…

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Comments How the app will look like:

Users share real-timeemotions related to the events they are attending

Incentive to download: willingness to know what is going on at a specific event real-time

Emotions sharing can be performed automatically through app interaction

The platform eneables interaction not only among customers but also between customers and agents. The main benefits for both types of users are: direct access to products, more informativness and possibility of in-app payments...

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Final Customers Agents (Bars/Clubs)

• Be informed in real time• Pay directly with application • Receive bonuses for sharing

feelings• Be part of loyalty programs• Direct access to alcohol for

home-teinment• Add private party • Chat with other attendees

• Keep track of consumption• Get direct contact with Drinkable• Additional marketing and

advertising • Add public events

During these interactions Drinkable continuously collects data

Leveraging on available technologies and collected data, Drinkable can extract valuable information for the firm and for its users…

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Bars and clubs

Final customers

Value from data

• Location• Alcohol consumption • Most loyal types

clients for each agent • Trends

Optimization of alcohol distribution

Sources of data

• Personal information• Loyalty towards

brands• Track preferences

between clubs/bars and home-teinment

Generating useful information for hosts about target clients

Allows to track clients loyalty and create promotions for most loyal ones

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Value generation

Airbnb helps you in finding the right flat/home to organize a home party…

Both benefits and data sharing can be enhanced through interaction with 3rd parties applications, making the service more efficient and generating value through cross-selling…

Potential network of apps Network Flow

Imagine you and your friends meet on Tinder Social another group and you decide to organize a home party…

Uber then deliver the order or dives a ride to party participants.

Agenda

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Our answer

Focus

Overview

Conclusion

The next steps would be to solve the operational implementation of the designed platform, which in the long term could completely replace the old model…

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2 Attract new customers with innovative experiences across touchpoints

4 Understand client sentiment and interaction history

3 Retain customers by consistently providing value added services

1 Use data as a competitive advantage

Key Challenges Summary of our solution

2 Attracts new customers providing an unseen before possibility of real-time feelings sharing

4 Keep track of clients preferences through constant data collection and analysis

3Retains customers through value added services, such as information, loyalty programs and ineraction with other apps

1Continuosly collects data both from final customers and intermediaries and extracts useful information for further optimizations...

Q&A

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Thank you!