MICROSOFT BUSINESS RESEARCH PROJECT

BUSINESS RESEARCH PROJECTON

MICROSOFT

SUBMITTED TO

Mr. Nituz,

Dr. Monica,

Ms. Pragya.

SUBMITTED BY

M.Sreenivas Pgdm /Mba-1sem Sunstone Eduversity

ABOUT MICROSOFT• Industry :- Computer software, Computer hardware.

• Founded :- Albuquerque, New Mexico, U.S. (April 4, 1975).

• Founders :- Bill Gates, Paul Allen.

• Headquarters:- Microsoft Redmond Campus, Redmond, Washington, U.S.

• Area served :- Worldwide.

• Key people :- Bill Gates (founder, technology advisor),

John W. Thompson (Chairman), Satya Nadella (CEO).

• Products :- Windows, Office, Xbox, Bing, Skype, more… 

• Revenue :- (Increase) US$ 86.83 billion (2014).

• Employees :- 128,076 (June 2014).

PART I :- BUSINESS ENVIRONMENT

• Ease of Doing Business.

• Political Stability in the Country.

• Availability of Human Resources for the business.

• Dependency on Technology.

EASE OF DOING BUSINESS

• The ease of doing business index ranks economies from 1 to 185. For each

economy the ranking is calculated as the simple average of the percentile rankings

on different topics included in the index in Doing Business.

• Dealing with Construction Permits, Registering Property, Resolving Insolvency, Enforcing Contracts, Getting Credit, Protecting Investors, Paying Taxes ..., overall world bank issued(India rank-134)2014.

• MICROSOFT INDIA - Microsoft has a number of locations(13) in India. If we closely look at Subnational Economy Rankings on different parameters – India, for the below three cities

• Hyderabad( R&D, IT, global services ) Rank-1(Resolving Insolvency, Enforcing Contracts)

• Gurgaon(Sales and Marketing) Rank-1(Registering Property)

• Bangalore( Research & tech-support ). Rank-1(Dealing with Construction Permits)

To start a business in India we need to go through:- Procedures (12),Time (27 days),

Cost ( 47.3)% of income per capita, Paid-in Min. Capital (124.4)% of income per capita.

POLITICAL STABILITY IN THE COUNTRY

• Business environment directly/indirectly depends on political environment while taking Decision-making process, sales and distribution, Business continuing strategies and plans.

• The success of the Business mainly based on Stability of Government, Economic and trade policy of Government.

• Microsoft India Private Limited The company first entered the Indian market in 1990 and has since worked closely with the Indian government, the IT industry, academia and the local developer community.

• With in 2 decades Microsoft  became a key IT partner of the Indian government and the local IT industry. Microsoft India operates the following Major business units in India.

• Microsoft India Sales Marketing and Services Group (SMSG)

• Microsoft Research India (MSR)

• Microsoft Global Services India (MGSI)

• Microsoft India Development Center (MSIDC)

• Microsoft IT India (MSIT)

AVAILABILITY OF HUMAN RESOURCES FOR THE BUSINESS• Human resources departments of a business simply defined as employees or

workers of the respective business. To build a productive workforce or to get a successful performance, growth rate for any business , It depends on the Availability of the human resources.

• India is one of the most densely populated and developing country, which can provide more and quality human resources for any business.

• Microsoft is purely IT based company , currently it has 1,28,076 employees world wide and in India it employs about 6,500 in 13 cities. Microsoft is focused on building an employ channel, by hiring the world's greatest minds, no matter how young they are. It does not matter where you belong from, as long as you have all the skills required to be a certified Microsoft employee. Microsoft India typically pays its employees 49% above market.

• Microsoft has Segments in there human resources they are

• Design and Engineering(developers & testing), Project Management.

• Marketing &Sales, Accounting & Finance,

• Business Intelligence.

DEPENDENCY ON TECHNOLOGY

• Technological advancements have helped businesses and organizations save time and cost of production, Technology enables us to do things that were previously unimaginable, and has certainly made many tasks far easier than they were before.

• For successful business we need to follow or adopt latest technologies , The effects of technological advancement are both positive and negative. But if we closely look at many manufacturing units of automobiles they are concentrating on human interactions rather than using robotic technologies.

• Coming to Microsoft ,it is depending on technology to develop new technologies using human resources effectively.

• List of Microsoft technologies

• INTERNET AND STORAGE SERVICES

• NETWORKING AND SOFTWARE APPLICATIONS.

• OPERATING SYSTEM & ENTERTAINMENT.

COMPETITOR ANALYSIS

• MICROSOFT is The world's (1) software company ,develops and sells a variety of

products used by consumers and businesses. Its core products are the ubiquitous Windows PC operating system and the Office business productivity application suite.

• Top Competitors for MICROSOFT CORPORATION

1. APPLE INC.

2. ORACLE CORPORATION.

3. GOOGLE INC.

COMPARISON OF PRICE OF PRODUCT WITH COMPETITOR

Product Microsoft COMPITITORS

COMPUTEROperating System

“WINDOWS”(5,000-15,000INR).

“MAC OS” (- INR)

“UBUNTU-LINUX” (1,500-3,000 INR)

MOBILE Operating System

“WINDOWS 8” (- INR)

“I OS” (- INR)

“ANDROID” (0/- INR) OPEN SOURCE

TELECOMMUNICATION (application software)

“SKYPE” “APPLE FACETIME” “GOOGLE HANGOUTS”

SEARCH ENGINE “BING” - “GOOGLE”

COMPUTER PERIPHERALS

“MICROSOFT” (350-4,000 INR)

“APPLE” (850-10,000 INR)

“DELL” & “HP”(500-2,000 INR)

SERVERS AND CLOUD SOLUTIONS

“MICROSOFT-SQL SERVER”

(5,000-15,000 INR)

“X-CLOUD,I-CLOUD” “ORACLE” (10,000-50,000 INR)

MARKET SHARES…

• OPERATING SYSTEM • SEARCH ENGINE

MARKET SHARES…

• DATABASES • SMARTPHONE OS

CURRENT MARKET

1. SWOT Analysis

2. Major Trends

3. Target Customer

4. Marketing Cost

SWOT ANALYSIS STRENGTHS WEAKNESSES

• Strong Brand Image• Strong Research And Development• Consistent Operating Performance• Investment• Strong Returns

• Geographic Concentration• Decline In Search Engine Market Share

OPPORTUNITIES THREATS

• Launch Of New Products• collaboration• Acquisition Strategy

• Open Source Model• Threat Of Piracy• Security Threat• Intense Competition

MAJOR TRENDS

Microsoft Major TrendsToday’s organizations face many challenges on extracting business value from their data due to rapid growth in new customers towards latest technologies & Data complexity. Microsoft’s vision is to provide business insights to all users from any data.

• Business Intelligence

Microsoft Business Intelligence is a complete offering that enables all decision makers to drive increased business performance.

• Widespread delivery of intelligence through Microsoft Office.• High Performance.• System Center Integration.• Flexibility and Choice with deployment options for Windows Server and Windows

Azure.

• SQL

Microsoft released Elastic Scale for Azure SQL.  Elastic Scale is a new database technique to scale up databases from a single database to using multiple databases to improve scalability and performance.

TARGET CUSTOMER• Over 190 countries Microsoft is supporting and developing varied products and

services for customers(Having knowledge about computers) and partners(Industries : health, oil refining, airlines etc.).Microsoft launched several versions of Microsoft Windows in the1990’s, they had captured over 90% market share of the world's personal computers.

• Microsoft started targeting younger generation by focusing on gaming and entertainment sector later it expands to all age groups. Over 1billion people are playing games in windows Xbox globally . Nearly Microsoft yields 26% profit from G&E sector.

MARKETING COST

1.Marketing research Microsoft is spending more money in market research. Process is like, Microsoft sent teams of developers and program managers around the world, where they conducted thousands of interviews with all types of roles. They did hundreds of thorough site visits where they followed/analyzes process flows, collected reports and photographed desktops.

2.Advertising• Media,

• Websites , blogs.

• Social media.

3.Cloud servers(product development)

ANALYSIS/INSIGHTS

1. Market Position.

2. Customer Segment Growth.

3. Recommendations .

MARKET POSITION (OS)

• Globally Most desktop and laptop computers use Microsoft Windows, while most supercomputers use Linux.

• Currently (93%)os users are from Microsoft. Microsoft is holding rank (1) in operating system market.

MARKET POSITION (MOBILE OS)• Windows Phone is now the second-leading mobile phone platform,

more than tripling its market share . • Part of Apple’s weakness was the company’s lack of any new hardware

or significant new announcements.  That puts Apple at risk of being in Microsoft’s sights for the number two position in the global smartphone market share battle.

CUSTOMER SEGMENT GROWTH

• BUSINESS ORGANIZATIONS.• Microsoft is still very strong in the business-to-business (B2B) segment and its sales, let

alone profits, are strongly dependent on this part of its operations.

• software industry has forced two worlds onto people looking for solutions to run their businesses.

• Business process automation: Enterprise resource planning (ERP), Customer relationship management (CRM) and Supply chain management. The other world involves personal productivity software – best characterized by Microsoft Windows and Microsoft Office.

• Microsoft’s mission is to combine these two worlds of software. Help business, including generating world-class product and service leadership, strong business connections with customers and partners, improving customer relationships with customers and partners.

THANK YOU