Objective Emirates Airlines created the “Little Extras” campaign to appeal to savvy consumers who appreciate the subtle but important differences in travel that can have a big impact on comfort, enjoyment, and productivity. Havas looked to Microsoft to help this campaign take flight across digital screens and illuminate the ways the Emirates brand has set apart their passenger experiences from competing airlines. Solution Microsoft was uniquely suited to bring this campaign to life through creative sequencing across screens, taking viewers on a rich, linear flight tour that started with an exceptional meal, progressing to a visit to the onboard lounge to meet new friends, and culminating in a relaxing, in-seat entertainment experience. The campaign spanned powerful Microsoft consumer platforms including MSN, Xbox, Skype, Windows, and mobile. No matter where the viewer was, they would receive the next sequence of the campaign that continued the story. Emirates Airlines “Little Extras” Microsoft Advertising Campaign soars with multi-screen creative sequencing Ads in Apps experience