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Armand Bloem Partner Strategy Consultant Microsoft Services KPN marketing session on NWOW as business opportunity
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Microsoft 2010 hnw presentatie 12-8-2010

Jan 14, 2015

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The New World of Working for KPN MLE markets
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Page 1: Microsoft 2010 hnw presentatie  12-8-2010

Armand BloemPartner Strategy Consultant

Microsoft Services

KPN marketing session on NWOW as business opportunity

Page 2: Microsoft 2010 hnw presentatie  12-8-2010

What does your CIO think about for 2010?

Productivity gains will come from collaborative and innovative

solutions that take advantage of new service-based and social media technologies, including

virtualization, cloud computing and Web 2.0 social computing

Page 3: Microsoft 2010 hnw presentatie  12-8-2010

Consumerization of IT?

Page 4: Microsoft 2010 hnw presentatie  12-8-2010

Will the Cloud change the Weather?

Page 5: Microsoft 2010 hnw presentatie  12-8-2010

Microsoft Online Services:BPOS Standard Feature Overview

•5GB (default) up to 25GB Mailbox•Outlook and Web Access•Anti-Virus/Anti-Spam•Shared Calendars, Contacts &

Tasks•Active Sync Mobile Devices•Blackberry Device Support*•Compliance Archiving*

• 250MB storage allocation per user • Collaboration• Portal• Enterprise Content Management• Search• Business Process Forms• Platform & Extensibility

•Web Conferencing•Small group collaboration to large events•Desktop sharing, chat, question manager•Training support and virtual breakout rooms•VOIP or PSTN voice support•Live 360 degree panoramic video

• Instant Messaging and Presence• Group IM• Address Book Search• Distribution List Expansion• File Transfer• 1:1 Audio and Video

Page 6: Microsoft 2010 hnw presentatie  12-8-2010

The Cloud on Your Terms

Best Productivity Experience

Across PC, Phone, and Browser

On-premises

Online

Business Intelligence

Enterprise Content

Management

Collaboration Enterprise Search

Unified Communication

s

The Future of Productivity

Page 7: Microsoft 2010 hnw presentatie  12-8-2010

Why the Cloud Now? On-premises

Online

NEW ECONOMICS

Pay for what you useLower and predictable costsShift from capex to opexAccelerate speed to value

REDUCED MANAGEMENT

No patching or maintenanceFaster deploymentRobust, multilayered securityReliability and fault-tolerance

REDEFINING PRODUCTIVITY

Latest software for usersInternet collaboration Anywhere accessInstant self-provisioning

“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

“By 2012, 80 percent of Fortune 1000 enterprises will

be using some cloud computing services,

20 percent of businesses will own no IT assets.”

Page 8: Microsoft 2010 hnw presentatie  12-8-2010

EfficiencyDo more with less

• Cost per unit

• Reduce unit cost

• Assume waste to cut

• Consolidate/standardize

• Manage demand to supply

• Manage standard services

ProductivityWork smarter, not harder

• Output per unit

• Increase performance

• Assume future work to do

• Differentiate/ focus

• Priority scheduling and speed

• Concentrate capabilities

Resource Productivity

Gartner Group

Page 9: Microsoft 2010 hnw presentatie  12-8-2010
Page 10: Microsoft 2010 hnw presentatie  12-8-2010
Page 11: Microsoft 2010 hnw presentatie  12-8-2010
Page 12: Microsoft 2010 hnw presentatie  12-8-2010

New Technology and adoption

What is in it for me? Next what is in it for us?

Page 13: Microsoft 2010 hnw presentatie  12-8-2010

Zien is geloven!

Page 14: Microsoft 2010 hnw presentatie  12-8-2010

Microsoft - Though leader on NWOW to create synergy between people and technology

2005 2006 2007 2008 2009 2010

Place

Technology

People

GETRONICS – LEADER IN OUTSOURCE MARKET

THOUGH LEADERSHIP

Page 15: Microsoft 2010 hnw presentatie  12-8-2010

Het Nieuwe Werken

Bescherm en beheer

informatie

Vind informatie &

verbeter inzicht in de

business

Vereenvoudig hoe

mensen samenwerk

en

Reduceer IT kosten en

verbeter de beveiliging

Meer voor

minder

Altijd aan en verbonden

Transparante organisaties

Één zakelijke wereld

Trends Rol van Software

Page 16: Microsoft 2010 hnw presentatie  12-8-2010

2bPR…onze eigen reis…

2004 2005 2006 2007 2008 ..

“een intern veranderingstraject gericht op het implementeren van het “Het Nieuwe Werken” en

daarmee zelf een “People Ready’ organisatie te zijn

Page 17: Microsoft 2010 hnw presentatie  12-8-2010

Place

Technology

People

Three pilars impacting change

Page 18: Microsoft 2010 hnw presentatie  12-8-2010

Business & Workforce Analysis

Building a vision

IT Assessment

Governance Architecture

Priority setting Strategy Roadmap

Innovation session

Quantifiable results

Business Case Framework

Build on Scenarios & Personas

Business Case

Implementation

Projects & Execution

Page 19: Microsoft 2010 hnw presentatie  12-8-2010

Factor4 indexA survey based on the 4 dimensions of The New World of Work

ExplanationThe New World of Work is a vision of work in the future. We have translated this vision into a concrete tool called the Factor 4 Index. The purpose of this tool is to visualize productivity and offer concrete assistance in optimizing one’s productivity within one's organization.

Example(s) (Picture)So far >100

organizations have used the Factor4 index.

www.factor4index.nl

Page 20: Microsoft 2010 hnw presentatie  12-8-2010

Work style AnalysisExplanationThe work style analysis has a focus on how and where people work. Typically, the mobility and degree of unstructured activities of people are measured and classified. This results in a taxonomy of information workers within the organization and required support for their work style.

Workstyle Analysis

Page 21: Microsoft 2010 hnw presentatie  12-8-2010

Infrastructuur AssesmentExplanationIO Models such as the EPG Account Discovery tool or Alinean are used to:

- Determine capabilities and maturity of the infrastructure- Identify cost-reductive opportunities- Determine the support for the scenarios

Alinean: 12,034 Customer IT

Environments Analyzed

Optimization toolsAlinean

Microsoft IO

US32% 49% 16% 3%2822 customers

CANADA34% 47% 18% 3%304 customers FRANCE

33% 47% 18% 2%243 customers

UK37% 42% 19% 4%453 customers

GERMANY36% 44% 16% 4%619 customers

LATAM47% 39% 13% 2%1160 customers

EMEA40% 42% 15% 3%3342 customers

Greater CHINA55% 30% 12% 4%1136 customers

JAPAN44% 54% 2% 0%813 customers

INDIA44% 45% 10% 1%303 customers

APAC40% 42% 15% 3%813 customers

Core Infrastructure Optimization Model

WW

40% 44% 14% 3%12034 customers

Page 22: Microsoft 2010 hnw presentatie  12-8-2010

Personas & Scenarios• A Persona is an archetype that describes an almost real-life person and how

he or she goes through scenarios

• A Scenario is a description of a future way of performing an everyday activity

Current ActivityScenario

Scenario

Technology

Skills

Rules of Engagement

Workplace Process

Page 23: Microsoft 2010 hnw presentatie  12-8-2010

23

Persona's create a 360° view

Page 24: Microsoft 2010 hnw presentatie  12-8-2010

PROGRAMMA VOOR DE MOBIELE KENNISWERKERNaam Astrid van Roo

Leeftijd 37Burgelijke staat GescheidenJob Account manager Zakelijk marktHobbies Duiken, koken, kinderen, reizen

Familie2: Jochem (2), Maarten (4)

Werk beschrijvingAstrid is het merendeel van de week onderweg voor meetings met klanten. In haar rol als account manager moet ze altijd en overal op de hoogte zijn van de opportunities van haar klanten: Welke issues zijn er met betrekking tot de service dienstverlening van Contoso en waar liggen de sales mogelijkheden? Daarnaast is het van groot belang om haar klanten te informeren over de relevante ICT & telecom trends en thema’s. Informatie hierover krijgt Astrid via haar management en via haar interne netwerk binnen Contoso. Steeds vaker zijn klant bespreking virtueel. Contact met haar manager heeft ze via de telefoon of email. Omdat Astrid meer dan 80 email per dag krijgt. Dit kost veel tijd die ze liever doorbrengt met klanten. Daarnaast is het vaak lastig om de juiste prioriteiten te geven aan zaken.Communicatie behoeften: Informatie Collaboratie

E-mail Telefonie Instant Messaging Presence Real-time delen van

documenten en presentaties

Toegang tot, beheren van documenten op Contoso’s corporate netwerk.

Sales funnel en sales resultaten (BI)

Samenwerken aan klanten offertes met BID team leden

Benodigde vaardigheden Werkafspraken Technologie Effectief vergaderen Samenwerken aan

documenten Slimmer communiceren Email & task

management Zoeken & vinden van

kennis en ervaring Altijd & Overal

Open en up-to-date Agenda Aanwezigheid indicatie Update relevante documentatie na elke

opdracht Kennis overdracht naar team

Laptop met UMTS Blackberry OCS Office SharePoint Remote Access naar LOB-apps. Live Meeting Corporate Search RAS

A

Page 25: Microsoft 2010 hnw presentatie  12-8-2010

Workforce Analysis

Email & IM

Meetings

Phonecalls & Conversations

Create Documents & Reports

Analyzing information

•Effective Communication•Effective Email & Task Management

•Effective Meetings

•Effective Communication

•Effective Projects•Effective Doc- & Info- Management

•Effective Reporting•Effective Find, Use & Share Information

18%

18%

13%

12%

10%

Page 26: Microsoft 2010 hnw presentatie  12-8-2010

•Physical•Call•Webconf

Effective meetings

Page 27: Microsoft 2010 hnw presentatie  12-8-2010

Rules of Engagement

Page 28: Microsoft 2010 hnw presentatie  12-8-2010

Planning: Prioritize Scenarios

Personal Productivity

Email & TasksAlways & Everywhere

Team Productivity

Smart Communications v1Team TasksSharing Documents

Enterprise Productivity

Smart Communications v2Meet & DecideSearch & FindWorking together on documentsPersonal Site M

igra

tion P

lan

nin

g

Page 29: Microsoft 2010 hnw presentatie  12-8-2010

Implementatie

Trainen & creëren enthousiasme bij groep van champs

Verspreidt kennis en enthousiasme via champs

naar deelnemers

Programma

Technologie

Vaardigheden

Werkafspraken

Werkplek Procedure

Programma om scenario’s

te ondersteunen

De focus lig op de eerste 3, de

onderste 2 zijn procesversnellers

Scenario op basis van Activiteiten analyse

Page 30: Microsoft 2010 hnw presentatie  12-8-2010

Personal ProductivityE-mail &

Tasks

Communication Clients

Core Infrastructure Services

Protection

Content Synchronization

User Interface

Document authoring & publishing

User State

Management Agent

Basic Infrastructure

StorageProcessingBasic

NetworkingService

Operations

Devices & peripherals

Connectivity

File discovery & Sharing

Application Delivery

File- and Print

Protection

Service Delivery

Client Services

Virtualization

Application Services

App Server

Data Management

Integration

Data Warehousing

Web Server

Process Management

Development

Business Productivity Services

Collaboration

Communication

Insights

Enterpise Search

Composite applications

Enterprise Content Management

Always & Everywhere

30

User Authentication

User Authentication

Communication Clients

Communication Clients

Desktop DeliveryDesktop Delivery

Identity and Access

Identity and Access

Messaging & Calendaring

Messaging & Calendaring

E-Mail

Password Directory Services

Desktop Virtualization

Advanced NetworkingAdvanced Networking

Email

User InterfaceBrowser

Remote Access

.. .. ..

Page 31: Microsoft 2010 hnw presentatie  12-8-2010

The Cloud on Your Terms

Best Productivity Experience

Across PC, Phone, and Browser

On-premises

Online

Business Intelligence

Enterprise Content

Management

Collaboration Enterprise Search

Unified Communication

s

The Future of Productivity

Page 32: Microsoft 2010 hnw presentatie  12-8-2010

The Evolving Needs of Organizations

Mobile & Remote Work-Force needs:Work anywhereFast access

IT Professional needs:Secure and flexible infrastructure for“work anywhere”Reduce costs

Page 33: Microsoft 2010 hnw presentatie  12-8-2010

Challenging for IT to manage, update, patch mobile PCs while disconnected from company networkDifficult for users to access corporate resources from outside the office

Corporate network boundary includes managed assets no matter where they are on the InternetEasy to service mobile PCs and distribute updates and policesNew network paradigm increases mobile user productivity by providing same experience inside & outsidethe office

Situation TodayRemote Access for Mobile Workers

HomeOffice Home Office

DirectAccess

Page 34: Microsoft 2010 hnw presentatie  12-8-2010

Branch Office Enhancements

Caches content downloaded from file and Web serversUsers in the branch can quickly open files stored in the cacheFrees up network bandwidth for other uses

Application and data access over WAN is slow in branch officesSlow connections hurt user productivity Improving network performance is expensive and difficult to implement

BranchCache™Situation Today

Page 35: Microsoft 2010 hnw presentatie  12-8-2010

HNW in het MKBErvaringen vanuit Microsoft

Page 36: Microsoft 2010 hnw presentatie  12-8-2010

We have a dream

BDM TDM Partner

I need to be able to run my business. IT needs to help me do that and not

be too costly

I need to provide the right solutions and run my IT as

effective as I can

I want to help the TDM

deliver the right solutions – I want to sell & implement

the technology

HNW ICT Infra

Partner

I want to help the

BDM translate

his business challenge

into solutions and sell & implement

them

Page 37: Microsoft 2010 hnw presentatie  12-8-2010

Marktsegmentatie

-

+

- +ITafhankelijkheid

IT interesse

Innovators(IT Strategic)

17%

Pragmatists(IT Dependent)

54%

Integrators(IT Basic)

11%

Minimalists(IT Light)

18%

Page 38: Microsoft 2010 hnw presentatie  12-8-2010

Wat wil het MKB

• Van product naar oplossing

• Positieve benadering

• Snel ROI

• Korte implementatie

Page 39: Microsoft 2010 hnw presentatie  12-8-2010

Scenarios op website• http://www.microsoft.com/netherlands/het_nieuwe_werken/mkb/

default.aspx

Page 40: Microsoft 2010 hnw presentatie  12-8-2010

Pilot: Digitale mobiliteit

Subsidie vanuit Verkeer en Waterstaat 100 klanten in regio groot Amsterdam Loopt tot Mei 2010 Samenwerking:

MKB Nederland B&C: change management online MSFT: hosted services 3 tal IT partnerships waaronder Vodafone

Page 41: Microsoft 2010 hnw presentatie  12-8-2010

Kansen & Bedreigingen Kansen:

HNW geen gemeengoed binnen MKB Enorm marktpotentieel (grote deel van beroepsbevolking) Kort beslissingstraject Technologie eenvoudig beschikbaar uit de cloud DGA lijken interesse te hebben blijkt uit onderzoek en bezoeken

aan ons pand

Bedreigingen: Span of control van DGA Tijd / budget om traject te faciliteren Innovatie kracht van partners / lokale ICT dienstverleners Interne IT beheerder

Page 42: Microsoft 2010 hnw presentatie  12-8-2010

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Questions?

Contact: [email protected]

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