Micromax Momentum Gaining

Micromax Momentum Gaining

Presentation On The Topic Of

Presented By,Manjunath ShettyVishnu Gondo

Under The Guidance Of Rakesh Shetty

Micromax…NOTHING LIKE ANYtHING…

Micromax launch first Windows Phone.

Micromax beat Apple for No.2 position in tablet sales in India.

Samsung India mobile’s Vineet Taneja joins Micromax as CEO.

Recent Market Happenings

Innovation

Some of the industry firsts Innovative devices launched by Micromax since inception are:

Long Battery Life Mobile:

Marathon Battery phone with 25 days standby time & 17 days Talk time.

Universal Remote Control Mobile:

Universal Remote Control for TV, DVD, AC in mobile.

Dual SIM Dual mode active Phone (GSM+CDMA):

Micromax GC700 is the first GSM + CDMA Mobile phone.

First Superfone:

Created a new category called ‘Superfone’ powered with 1GHz dual core

NVIDIA Tegra 2 Processor.

First Women’s Line of Devices

Micromax Q55 Bling phone- First women’s phone with navigation keys.

Innovation Cntd…

Emerging Market

Breaking out to Smartphone's from Normal phonesThere are about 755 million mobile users in India, only 15

per cent of them are Smartphone users. So the headroom to grow is tremendous.

Focusing the youthYounger generation are so fascinated towards Smartphone's.

They depend more on it, rather than PC for all their works.

Road Map Of Micromax

Present Objectives:

Focus on urban market specially youth 18-25 years: Micromax is focusing on smart phones and tablets.

Focus on Smart phones: As smart phone is going to be the future of mobile market, Micromax has started focusing on smart phones. It has decided to launch more smart phones in the market.

For 2015:

To start new plant and reach market share of 20% :

To increase market share, it is essential to increase production capacity. Micromax has plans to start a new plant in 2015. With the help of this new plant, it will be able to reach a market share of 20%.

Focus on international markets :

On making strong focus on rural market and urban market in India, Micromax needs to expand to international markets and enter into neighboring Indian countries, south African countries etc.

Road Map Of Micromax (Cont..)

TARG

ET YOUTH

WOMEN

PROFESSIONALS

TARGET MARKETS

Targeting Youth

Micromax has provided the cheapest tablet in market to draw the attention of youth.

On the occasion of Mother's Day, Micromax announced the launch of its latest Android phone Targeted at women.

Targeting Women

Targeting Professionals

Professionals keep two phones in today’s life:• One for Professional use• One for Personal use• Micromax will come up with Dual SIM mobile phones. Micromax has to focus on this target to provide “A single phone with Business and Private use with separate numbers”.

Marketing Strategy

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a suitable competitive advantages.

Micromax marketing strategy is to improve the visibility in the urban markets by improving.

Awareness of customers for our products and also building brand image.

Place Strategy

We can place our products in some popular mobile phone retail stores such as

Sangeetha, The Mobile Store, reliance digital, Croma, etc. We will tie up with local

distributors for easy availability for those who don’t visit popular retail stores or find

it easy to purchase it from nearby stores. We can also sell our phones online by

collaborating with Future Bazaar which is an initiative by Big Bazaar, etc.

Income Group Of Respondents

MICROMAX’S REVENUE

Micromax has beaten Korean vendor Samsung to becomebiggest mobile handset vendor in India. The latestdata for mobile handset sales in India was analysed by Counterpoint Research, according to which, for theperiod between April to June2014, Micromax captured 16.6% market share,compared to 14.4% by Samsung.

India Handset Shipment Share

Product Diversifications

From basic phones they move towards

smartphone’s. Now they are moving forward with variety of

products. Such as

Funbooks (Tablets)

Data Cards

LED TV

Home Theatres

Conclusion

Micromax is gaining ground at a tremendous rate in the domestic as well as global mobile market.

Micromax showing good sign of grabbing every possible opportunity at its hand.

If the strategies are implemented effectively, it may clinch up the ladder, to become the leader in domestic market incoming few year.