Micromax a comple studey on operations and supply chain

MICROMAX…nothing like anything

MICROMAX

MICROMAX

PRODUCTS OF MICROMAX

DATA CARDS, TABLETS & LED

PRODUCT EVOLUTION:

PRODUCT EVOLUTION…

RESPONSIVE STRATEGY

SERVICE-RESPONSIVE STRATEGY

COST EFFECTIVE STRATEGIES USED BY MICROMAX

COST EFFECTIVE STRATEGIES USED BY MICROMAX

DEALER MANAGEMENT-RESPONSIVE+COST EFFECTIVE STRATEGY

DISTRIBUTION APPROACH-COST EFFECTIVE AND RESPONSIVE AT SAME TIME

PRICING STRATEGY-COST EFFECTIVE

Adopt penetration pricing in the urban market

COST EFFECTIVE STRATEGY IN

BASE MODEL PHONES

COST EFFECTIVE STRATEGY IN

ANDROID PHONES

COST EFFECTIVE STRATEGY IN

TABLETS

STRATEGIC FIT

COMPETITIVE STRATEGY COST EFFECTIVE STRATEGY

Update the products Low cost Products

High Innovation Waiting(High Lead Time)

Product Variety Tolerance in quality

Emergency Ordering Availability of Basic models

Looks for quality

RECOMMENDATIONS FOR MORE STRATEGIC FITNESS

SUPPLY CHAIN FOR ALL PRODUCTS

Handset Manufacturer

(China, Taiwan, South

Korea)

65Super Stockist

(up to 5%)

1500Distributors(up to 15%)

100000Retailers

Customer

SOURCING AND MANUFACTURING

Plant

SWOT ANALYSIS

• Increase penetration in urban market

• Entry into international markets

•Bundling with telecom providers

• Increasing competition from local and international players

•Replication of business model by competitors

•Weak brand image in urban areas

•Perception of low quality Chinese

•Poor service after sales

• Innovative products and features

• Low cost

•Effective promotion campaigns

• Launching of new products in market frequently.

• Time to market

•Smart distribution

S W

OT

PAST CAMPAIGNS & STRATEGIES

PAST BRAND AMBASSADOR

CURRENT STRATEGY

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