12 ideas for microcontent marketing on the social web Small ideas, big impact: a presentation by Sidneyeve Matrix image: xrrr
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12 ideas for microcontent marketing on the social webSmall ideas, big impact:
a presentation by Sidneyeve Matriximage: xrrr
why?3 reasons to morselize your content.
first, the
Social- and mobile-ready content by design.Increase accessibility1.
image: Don Solo
on their smartphones and tabletspeople are searching for youbecause
boost authenticitywhen shared via the social graph, messages gain credibility
2.
image: Franco Bouly
new metrics of relevanceP2P trusted referrals
image: Mario Sixtus
are giving rise to
information overloadin an information-economy,distill & distribute data in bite-sized pieces
3.
image: victoriapeckham
infosnackingon microcontent
in moments of microboredom.
image: withgalen
because people are
how?a roundup of ways to shrink+share your content.
next, the
increase business intelligence & drive customer engagement.1.Opinion polls
surveys & polls. social by design. iPad ready.
2.tweet couponsmobile marketing
3.image sharingdigital creative portfolio
4.geotaggingput your business on the map
image: Mukumbura
5.Get an app.sustained engagement.
image: Sigalakos
6.mini booksinfonuggets of wisdom.
image: B_Zedan
atomize a reportdistill key factoids in eFlyer or ePaper.7.
image: Unhindered by Talent
Facebook notesimport share-ready blog posts to profile or page.8.
image: A Schwerin Moses
slideshowsagile takeaways.9.
mobile ready.
slide design information + instruction
infographicsbite-sized data visualization10.
11.widgetscustomized mini apps for your website
event planning?free customizable countdown widget builds anticipation
12.Quick Response codesinfo-to-go on cell and smartphones
what to code?URLsphone #sSMS
about the authorSidneyeve MatrixQueen’s National Scholar & Assistant Professor,Film & Media, Queen’s University, Canadasidneyevematrix.comtwitter: @[email protected]
Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix. Thank you to Alexandra V. Macgregor and Jan Dines for assistance and inspiration.
This research was sponsored by and prepared forThe Kingston Economic Development Corporation.
image: Vardhana
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